{"id":165143,"date":"2025-03-14T08:59:00","date_gmt":"2025-03-14T12:59:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=165143"},"modified":"2025-03-25T10:17:03","modified_gmt":"2025-03-25T14:17:03","slug":"customer-story-skieasy-indoor-ski-and-snowboard-centre","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/","title":{"rendered":"Skiing, Snowboarding, and Small Business Success with Online Marketing"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f9fcf wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-medium-font-size is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f701c062 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-color-5-background-color has-text-color has-background wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);font-size:20px\"><strong>Avg. Open Rate<\/strong>: <br><strong>+59%<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-color-8-background-color has-text-color has-background wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30);font-size:20px\"><strong>Open Rate vs Industry Avg.: <\/strong><br><strong>+22%<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color has-background wp-block-paragraph\" style=\"background-color:#014633;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--70);font-size:20px\"><strong>Contact List Growth: <\/strong><br><strong>+13.7%<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-color-2-color has-color-7-background-color has-text-color has-background has-medium-font-size wp-block-paragraph\" style=\"border-style:none;border-width:0px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--50);padding-left:0\"><strong>Features they can&rsquo;t live without: <a href=\"https:\/\/www.constantcontact.com\/email-marketing\">Email Newsletters<\/a> and <a href=\"https:\/\/www.constantcontact.com\/features\/email-tracking-software\">Heat Maps<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Winter sports adventures don&rsquo;t have to stop once the snow melts. At Skieasy Indoor Ski and Snowboard Centre London at Duke&rsquo;s Meadows Centre, guests worldwide can try skiing year-round on an Infinity Slope &mdash; it&rsquo;s like the ski version of a treadmill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, having an indoor ski slope option for this snowy weather sport presents both challenges and opportunities for the business. While demand at Skieasy increased significantly during the global COVID-19 pandemic from skiers who couldn&rsquo;t travel to ski, keeping people interested in skiing lessons before and after winter is a challenge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;The pandemic actually gave us way more clients than we would have thought because people did feel like they needed some refresher,&rdquo; shared Lena Niedlielin, Centre Manager at Skieasy.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CwXuhRBosud\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CwXuhRBosud\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CwXuhRBosud\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Skieasy (@skieasyuk)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">Skieasy Indoor Ski and Snowboard Centre shares social media content to share information about the centre and package deals.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To spread the word about Skieasy and support its continued growth and expansion to a second location, Lena leverages Constant Contact to increase awareness of Skieasy, build a community, and support the growth of the business using online marketing tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;People want to ski, and that&rsquo;s what my mission is: making sure that everyone who even wants to try, if they&rsquo;re going to enjoy it, has an opportunity to ski or snowboard,&rdquo; she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connecting-with-target-audiences-to-market-a-unique-business\">Connecting with target audiences to market a unique business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the challenges Lena faces in marketing Skieasy is making people aware that the option to ski indoors and take skiing lessons in a controlled environment is available year-round. The second challenge is promoting skiing and snowboarding as a sport and ensuring customers get the best experience at Skieasy to become more prepared for their outdoor skiing and snowboarding trips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;Marketing is one of the most important tools to get that exposure, get that recognition, and have more and more clients who want to learn how to ski,&rdquo; she explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lena uses a multi-channel marketing approach, including more than one marketing channel in her digital marketing strategy. With email marketing and social media marketing, she reaches Skieasy&rsquo;s target audiences with relevant information about promotional offers and business updates.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXfEXkbNRYalhQb-mAJ055GhffvhszkbRTJENA4X_2_U-CiAekPmd4zetxWYjOVg6Hg9Pw0d4FeEkewsD1fYmXvKsQwX5NN80c4n6uddw3FYPYd7L_X8EnM4cl4TiJSKuNaF1aWWkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg\" alt=\"\" class=\"wp-image-165229\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXfEXkbNRYalhQb-mAJ055GhffvhszkbRTJENA4X_2_U-CiAekPmd4zetxWYjOVg6Hg9Pw0d4FeEkewsD1fYmXvKsQwX5NN80c4n6uddw3FYPYd7L_X8EnM4cl4TiJSKuNaF1aWWkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg 1200w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXfEXkbNRYalhQb-mAJ055GhffvhszkbRTJENA4X_2_U-CiAekPmd4zetxWYjOVg6Hg9Pw0d4FeEkewsD1fYmXvKsQwX5NN80c4n6uddw3FYPYd7L_X8EnM4cl4TiJSKuNaF1aWWkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=225,300 225w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXfEXkbNRYalhQb-mAJ055GhffvhszkbRTJENA4X_2_U-CiAekPmd4zetxWYjOVg6Hg9Pw0d4FeEkewsD1fYmXvKsQwX5NN80c4n6uddw3FYPYd7L_X8EnM4cl4TiJSKuNaF1aWWkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=768,1024 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXfEXkbNRYalhQb-mAJ055GhffvhszkbRTJENA4X_2_U-CiAekPmd4zetxWYjOVg6Hg9Pw0d4FeEkewsD1fYmXvKsQwX5NN80c4n6uddw3FYPYd7L_X8EnM4cl4TiJSKuNaF1aWWkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=450,600 450w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXfEXkbNRYalhQb-mAJ055GhffvhszkbRTJENA4X_2_U-CiAekPmd4zetxWYjOVg6Hg9Pw0d4FeEkewsD1fYmXvKsQwX5NN80c4n6uddw3FYPYd7L_X8EnM4cl4TiJSKuNaF1aWWkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=1152,1536 1152w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Lena Niedzielin, Skieasy Indoor Ski and Snowboard Centre Manager Source: <a href=\"https:\/\/www.skieasy.net\/\">Skieasy Indoor Ski and Snowboard Centre London at Duke&rsquo;s Meadows Centre<\/a><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-emails-that-turn-customers-into-a-community\">Marketing emails that turn customers into a community<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Using Constant Contact to send emails to the Skieasy email list is important during the winter season to keep the business at the top of customers&rsquo; minds, earning their business as repeat customers and building connections with them to form a community that lasts throughout the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&rsquo;s been a game-changer for Lena during the summer season.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&ldquo;During summer, this is around 60 to 70% of our sales,&rdquo; she said of the centre&rsquo;s email efforts.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"text-align:center;\" class=\"wp-block-embed\"><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fskieasyuk%2Fposts%2Fpfbid0USGdfPzXoYVaLEdZZgWZqhUGabo78pzYbScNrNXAwePh2ZrdoixNxWi6NRmPm2GWl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"680\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><figcaption class=\"wp-element-caption\">Lena creates social media posts and marketing emails to generate interest from email subscribers and encourage customers to revisit the center. Source: <a href=\"https:\/\/www.facebook.com\/skieasyuk\">Skieasy on Facebook<\/a><\/figcaption>\n\n\n\n<h2 class=\"wp-block-heading\">Building interest with clear, consistent communication<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To keep her email subscribers interested in Skieasy, she uses Constant Contact to consistently send email newsletters with interesting and relevant information and gather feedback about the communications they receive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>She sends one to two email newsletters per month, with no more than three pieces of information per email. And the results show how effective this approach is: an average of 59% of email subscribers open Skieasy&rsquo;s emails&mdash;that&rsquo;s 22% more than the average for the industry.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"1600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXdyEPB5h56uUSOu_uuhqnX4S0ll6DeZ2eghgjCD3kWTuGbGUqzR96xK_nyMR5KDFoScuSFA3TdGtak4TSXmT2Cw9zG4AG6iD33BEKbJpTQ8CuiLtziLJ-SlHTPthpNHrGkuqXJ0tQkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg\" alt=\"\" class=\"wp-image-165231\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXdyEPB5h56uUSOu_uuhqnX4S0ll6DeZ2eghgjCD3kWTuGbGUqzR96xK_nyMR5KDFoScuSFA3TdGtak4TSXmT2Cw9zG4AG6iD33BEKbJpTQ8CuiLtziLJ-SlHTPthpNHrGkuqXJ0tQkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg 917w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXdyEPB5h56uUSOu_uuhqnX4S0ll6DeZ2eghgjCD3kWTuGbGUqzR96xK_nyMR5KDFoScuSFA3TdGtak4TSXmT2Cw9zG4AG6iD33BEKbJpTQ8CuiLtziLJ-SlHTPthpNHrGkuqXJ0tQkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=172,300 172w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXdyEPB5h56uUSOu_uuhqnX4S0ll6DeZ2eghgjCD3kWTuGbGUqzR96xK_nyMR5KDFoScuSFA3TdGtak4TSXmT2Cw9zG4AG6iD33BEKbJpTQ8CuiLtziLJ-SlHTPthpNHrGkuqXJ0tQkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=768,1340 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXdyEPB5h56uUSOu_uuhqnX4S0ll6DeZ2eghgjCD3kWTuGbGUqzR96xK_nyMR5KDFoScuSFA3TdGtak4TSXmT2Cw9zG4AG6iD33BEKbJpTQ8CuiLtziLJ-SlHTPthpNHrGkuqXJ0tQkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=344,600 344w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXdyEPB5h56uUSOu_uuhqnX4S0ll6DeZ2eghgjCD3kWTuGbGUqzR96xK_nyMR5KDFoScuSFA3TdGtak4TSXmT2Cw9zG4AG6iD33BEKbJpTQ8CuiLtziLJ-SlHTPthpNHrGkuqXJ0tQkey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=880,1536 880w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><figcaption class=\"wp-element-caption\">Skieasy shares package deals, promotions, and business updates in email newsletters to keep their audience engaged year-round. Source: <a href=\"https:\/\/www.skieasy.net\/\">Skieasy Indoor Ski and Snowboard Centre London at Duke&rsquo;s Meadows Center<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lena asks for feedback from her email list to balance the frequency of her emails and ensure they are relevant and engaging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proactively soliciting feedback helps her maintain a strong relationship with Skieasy customers, allowing her to tweak her email marketing strategy and email content to what works best for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmenting emails to keep their interest in off-peak season&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Skieasy&rsquo;s emails, Lena includes timely information about discounts and offers for new and returning customers. To tailor each email to those two types of audiences, she segments her lists based on where they are on their journey with Skieasy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By tailoring messages to these specific groups, she is able to create a personalized approach to email marketing, controlling the frequency and relevancy of her communications to email subscribers to keep them interested in hearing from Skieasy year-round.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;I have different groups of mailing lists on Constant Contact, so there is a certain selection between the information we want to communicate with just a certain group,&rdquo; she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using reporting tools to replicate wins and refine what didn&rsquo;t work<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Email reports<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Viewing email reports that show how many people opened and engaged with the marketing emails allows Lena to replicate wins and refine messaging that didn&rsquo;t work. Open rates and click-through rates help her gauge the effectiveness of her email marketing campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The open rates tell her how many people opened the emails in their inboxes, and the click-through rate tells her how many people clicked through the calls to action throughout the emails. Lena tests different email send times and content types to find what works best to attract engaged email subscribers who become loyal customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;The open rate is very useful to have an idea of how many people are receiving the emails, if it goes to the spam box, or if they&rsquo;re not interested at all,&rdquo; she said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Heat maps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To dive a little deeper into how subscribers are engaging with Skieasy&rsquo;s emails, Lena checks the results of each email using the heat map feature. The heat map shows where people spend the most time engaging with an email in their inbox by highlighting which links they clicked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, she learned that placing a &ldquo;Book Now&rdquo; call to action button higher up in her emails rather than towards the end of the email was less effective because it did not give clients enough context about the promotional offer.<\/p>\n\n\n\n<p class=\"has-color-2-color has-color-5-background-color has-text-color has-background has-link-color wp-elements-87832e9ef368d2f30be403f5f90af694 wp-block-paragraph\">?Drag and drop a button element into your email to drive your email subscribers to your website to complete an action like &ldquo;learn more,&rdquo; &ldquo;buy now,&rdquo; or &ldquo;book now.&rdquo;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1438\" height=\"774\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/2025-03-12_17-09-31-1-1.gif\" alt=\"\" class=\"wp-image-165174\"><figcaption class=\"wp-element-caption\">The heat maps report in Constant Contact shows Lena where email subscribers click links in the emails. Source: <a href=\"https:\/\/www.skieasy.net\/\">Skieasy Indoor Ski and Snowboard Centre London at Duke&rsquo;s Meadows Center<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;Heat maps are one of my favorite features,&rdquo; she said. &ldquo;It&rsquo;s such a key to create the next campaign and increase the possibility that we reach out to new clients and make them book the lessons with us.&rdquo;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nurturing community beyond the inbox<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Along with email marketing and social media marketing, Lena increases awareness about the business through local events and community partnerships.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At ski industry events, like the London Snow Show, she educates event attendees about Skieasy&rsquo;s indoor skiing and snowboarding offers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She doesn&rsquo;t stop networking there. Using flyers with QR codes, she encourages attendees to scan to sign up for the Skieasy email newsletter, creating a direct line of communication for future offers and updates.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"775\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXcssVcajibG-sAprvA9RzXAuoYUEZZS6mhTXOOzu2dD71JPB3MjRChTfqnCnL_Sb9au9K-2be-cjMMaqk0vfOhYYJqKwz8v5oj7_wS1DGtYG1q3cI-o0zEEm5XNA8NtMpXXt5RH5Akey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg\" alt=\"\" class=\"wp-image-165230\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXcssVcajibG-sAprvA9RzXAuoYUEZZS6mhTXOOzu2dD71JPB3MjRChTfqnCnL_Sb9au9K-2be-cjMMaqk0vfOhYYJqKwz8v5oj7_wS1DGtYG1q3cI-o0zEEm5XNA8NtMpXXt5RH5Akey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg 1440w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXcssVcajibG-sAprvA9RzXAuoYUEZZS6mhTXOOzu2dD71JPB3MjRChTfqnCnL_Sb9au9K-2be-cjMMaqk0vfOhYYJqKwz8v5oj7_wS1DGtYG1q3cI-o0zEEm5XNA8NtMpXXt5RH5Akey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=300,161 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXcssVcajibG-sAprvA9RzXAuoYUEZZS6mhTXOOzu2dD71JPB3MjRChTfqnCnL_Sb9au9K-2be-cjMMaqk0vfOhYYJqKwz8v5oj7_wS1DGtYG1q3cI-o0zEEm5XNA8NtMpXXt5RH5Akey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=768,413 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/AD_4nXcssVcajibG-sAprvA9RzXAuoYUEZZS6mhTXOOzu2dD71JPB3MjRChTfqnCnL_Sb9au9K-2be-cjMMaqk0vfOhYYJqKwz8v5oj7_wS1DGtYG1q3cI-o0zEEm5XNA8NtMpXXt5RH5Akey2BM3Se1gJBWZ3h74Ec22j6Bb-1.jpg?resize=600,323 600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\">Skieasy has an email list sign-up landing page set up so customers can stay connected with them after peak season. Source: <a href=\"https:\/\/lp.constantcontactpages.com\/sl\/l3BDeOr\/skieasy\">Skieasy Indoor Ski and Snowboard Centre London at Duke&rsquo;s Meadows Center<\/a><br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To expand their community-building efforts, Skieasy also partners with other companies in the industry to cross-promote and help support one another&rsquo;s growth by broadening their audiences, further strengthening the skiing community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&ldquo;We partner with loads of other ski-related companies, trying to promote each other and support each other,&rdquo; she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Succeeding year-round with online marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the help of online marketing tools, Lena has created a consistent, engaging email marketing strategy that has kept the Skieasy business going after peak season ends.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&ldquo;It would be extremely difficult to create a network of loyal customers and operate well over summer without Constant Contact.&rdquo;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">&ndash; Lena Niedlielin<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Listen to Lena discuss Skieasy&rsquo;s marketing successes on the full episode of Be a Marketer:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-transistor wp-block-embed-transistor\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Building Customer Relationships Through Email with Lena Niedzielin\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" src=\"https:\/\/share.transistor.fm\/e\/fdda7a91#?secret=SCWNSSsL4i\" data-secret=\"SCWNSSsL4i\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Avg. Open Rate: +59% Open Rate vs Industry Avg.: +22% Contact List Growth: +13.7% Features they can&rsquo;t live without: Email Newsletters and Heat Maps Winter sports adventures don&rsquo;t have to stop once the snow melts. At Skieasy Indoor Ski and Snowboard Centre London at Duke&rsquo;s Meadows Centre, guests worldwide can try skiing year-round on an [&hellip;]<\/p>\n","protected":false},"author":682,"featured_media":165222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8810],"tags":[8860,9742,9313,9744],"content_type":[1462],"industry":[8515,8521],"feature":[],"article_type":[],"coauthors":[8815],"class_list":["post-165143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-spotlight","tag-email-marketing","tag-email-newsletters","tag-heat-maps","tag-uk","content_type-blog-article","industry-recreation","industry-travel-and-tourism"],"acf":{"article_thumbnail":{"ID":165221,"id":165221,"title":"Thumbnail","filename":"Thumbnail.png","filesize":221572,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Thumbnail.png","link":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/thumbnail-862\/","alt":"","author":"682","description":"","caption":"","name":"thumbnail-862","status":"inherit","uploaded_to":165143,"date":"2025-03-13 21:11:05","modified":"2025-03-13 21:11:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false,"homepage_featured":false,"ctct_related_features":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Skiing, Snowboarding, and Small Business Success<\/title>\n<meta name=\"description\" content=\"Learn how an indoor ski and snowboard centre uses Constant Contact&#039;s email marketing and reports tools to market winter sports year-round.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skiing, Snowboarding, and Small Business Success with Online Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn how an indoor ski and snowboard centre uses Constant Contact&#039;s email marketing and reports tools to market winter sports year-round.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T12:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T14:17:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa Rios\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@constantcontact\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\"},\"author\":{\"name\":\"Lisa Rios\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/d280f6fb68ecfbca4d5a9326bf6000ec\"},\"headline\":\"Skiing, Snowboarding, and Small Business Success with Online Marketing\",\"datePublished\":\"2025-03-14T12:59:00+00:00\",\"dateModified\":\"2025-03-25T14:17:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\"},\"wordCount\":1401,\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png\",\"keywords\":[\"email marketing\",\"email newsletters\",\"heat maps\",\"UK\"],\"articleSection\":[\"Customer Spotlight\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\",\"name\":\"Skiing, Snowboarding, and Small Business Success\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png\",\"datePublished\":\"2025-03-14T12:59:00+00:00\",\"dateModified\":\"2025-03-25T14:17:03+00:00\",\"description\":\"Learn how an indoor ski and snowboard centre uses Constant Contact's email marketing and reports tools to market winter sports year-round.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png\",\"width\":796,\"height\":316},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.constantcontact.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skiing, Snowboarding, and Small Business Success with Online Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"name\":\"Constant Contact\",\"description\":\"Small Business Online Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\",\"name\":\"ConstantContact\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"width\":300,\"height\":275,\"caption\":\"ConstantContact\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/constantcontact\/\",\"https:\/\/x.com\/constantcontact\",\"https:\/\/www.instagram.com\/constantcontact\",\"https:\/\/www.linkedin.com\/company\/constant-contact\/\",\"https:\/\/www.pinterest.com\/constantcontact\/\",\"https:\/\/www.youtube.com\/user\/constantcontact\",\"https:\/\/en.wikipedia.org\/wiki\/Constant_Contact\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/d280f6fb68ecfbca4d5a9326bf6000ec\",\"name\":\"Lisa Rios\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/image\/da4c1e80e3dc67f7427f884b8166f3c2\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-Lisa-Rios-Headshot-Full-Size-Image-96x96.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-Lisa-Rios-Headshot-Full-Size-Image-96x96.jpg\",\"caption\":\"Lisa Rios\"},\"description\":\"Lisa Rios joined Constant Contact in 2018 and worked in sales and advocacy roles before becoming a Marketing Specialist. Lisa has over 10 years of experience in journalism, SEO link building, and content writing for online magazines, blogs, and social media. She uses this passion for brand advocacy, journalism, communications, and digital marketing, in creating marketing and social media content for Constant Contact.\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/author\/lrios\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skiing, Snowboarding, and Small Business Success","description":"Learn how an indoor ski and snowboard centre uses Constant Contact's email marketing and reports tools to market winter sports year-round.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/","og_locale":"en_US","og_type":"article","og_title":"Skiing, Snowboarding, and Small Business Success with Online Marketing","og_description":"Learn how an indoor ski and snowboard centre uses Constant Contact's email marketing and reports tools to market winter sports year-round.","og_url":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/","og_site_name":"Constant Contact","article_publisher":"https:\/\/www.facebook.com\/constantcontact\/","article_published_time":"2025-03-14T12:59:00+00:00","article_modified_time":"2025-03-25T14:17:03+00:00","og_image":[{"width":796,"height":316,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png","type":"image\/png"}],"author":"Lisa Rios","twitter_card":"summary_large_image","twitter_creator":"@constantcontact","twitter_site":"@constantcontact","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#article","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/"},"author":{"name":"Lisa Rios","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/d280f6fb68ecfbca4d5a9326bf6000ec"},"headline":"Skiing, Snowboarding, and Small Business Success with Online Marketing","datePublished":"2025-03-14T12:59:00+00:00","dateModified":"2025-03-25T14:17:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/"},"wordCount":1401,"publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png","keywords":["email marketing","email newsletters","heat maps","UK"],"articleSection":["Customer Spotlight"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/","url":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/","name":"Skiing, Snowboarding, and Small Business Success","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png","datePublished":"2025-03-14T12:59:00+00:00","dateModified":"2025-03-25T14:17:03+00:00","description":"Learn how an indoor ski and snowboard centre uses Constant Contact's email marketing and reports tools to market winter sports year-round.","breadcrumb":{"@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#primaryimage","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png","width":796,"height":316},{"@type":"BreadcrumbList","@id":"https:\/\/www.constantcontact.com\/blog\/customer-story-skieasy-indoor-ski-and-snowboard-centre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.constantcontact.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Skiing, Snowboarding, and Small Business Success with Online Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.constantcontact.com\/blog\/#website","url":"https:\/\/www.constantcontact.com\/blog\/","name":"Constant Contact","description":"Small Business Online Marketing Solutions","publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.constantcontact.com\/blog\/#organization","name":"ConstantContact","url":"https:\/\/www.constantcontact.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","width":300,"height":275,"caption":"ConstantContact"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/constantcontact\/","https:\/\/x.com\/constantcontact","https:\/\/www.instagram.com\/constantcontact","https:\/\/www.linkedin.com\/company\/constant-contact\/","https:\/\/www.pinterest.com\/constantcontact\/","https:\/\/www.youtube.com\/user\/constantcontact","https:\/\/en.wikipedia.org\/wiki\/Constant_Contact"]},{"@type":"Person","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/d280f6fb68ecfbca4d5a9326bf6000ec","name":"Lisa Rios","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/image\/da4c1e80e3dc67f7427f884b8166f3c2","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-Lisa-Rios-Headshot-Full-Size-Image-96x96.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2023\/11\/cropped-Lisa-Rios-Headshot-Full-Size-Image-96x96.jpg","caption":"Lisa Rios"},"description":"Lisa Rios joined Constant Contact in 2018 and worked in sales and advocacy roles before becoming a Marketing Specialist. Lisa has over 10 years of experience in journalism, SEO link building, and content writing for online magazines, blogs, and social media. She uses this passion for brand advocacy, journalism, communications, and digital marketing, in creating marketing and social media content for Constant Contact.","url":"https:\/\/www.constantcontact.com\/blog\/author\/lrios\/"}]}},"jetpack_featured_media_url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2025\/03\/Blog-header.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/165143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/users\/682"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/comments?post=165143"}],"version-history":[{"count":34,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/165143\/revisions"}],"predecessor-version":[{"id":165978,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/165143\/revisions\/165978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media\/165222"}],"wp:attachment":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media?parent=165143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/categories?post=165143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/tags?post=165143"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/content_type?post=165143"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/industry?post=165143"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/feature?post=165143"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/article_type?post=165143"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/coauthors?post=165143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}