{"id":165312,"date":"2025-03-24T12:03:13","date_gmt":"2025-03-24T16:03:13","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=165312"},"modified":"2025-03-24T12:03:15","modified_gmt":"2025-03-24T16:03:15","slug":"best-time-to-post-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/best-time-to-post-on-linkedin\/","title":{"rendered":"What Is the Best Time to Post on LinkedIn?"},"content":{"rendered":"\n

LinkedIn ranks among the top social media platforms for business<\/a>. It’s primarily a professional networking platform, so you know those reading your posts have a work mindset. That’s an advantage whether you sell business-to-business (B2B) or market to professionals and job seekers. <\/p>\n\n\n\n

LinkedIn is particularly effective at reaching high-level professionals and decision-makers. With 53% of six-figure earners and 54% of college and post-college graduates using the platform<\/a>, it’s difficult to find a more concentrated online gathering place for these demographics.<\/p>\n\n\n\n

You want to reach as many of those readers as possible, and no one can dedicate their entire lives to posting on LinkedIn. Even social media marketers must log off, and you have plenty to keep you busy already. <\/p>\n\n\n\n

Don’t worry — this guide will help you find the best time to post on LinkedIn. You’ll learn about general best practices for timing your posts and how to find your audience’s engagement patterns. But first, let’s look at why LinkedIn timing is unique.<\/p>\n\n\n\n

Why timing matters on LinkedIn<\/strong><\/h2>\n\n\n\n

LinkedIn is part of its users’ professional routines. They use the platform as a tool and log off when they’re done. The best way to catch their attention is to post when more of them are online. Those patterns usually differ from other social media sites because people use LinkedIn differently.<\/p>\n\n\n\n

How LinkedIn users behave differently<\/strong><\/h3>\n\n\n\n

LinkedIn users<\/a> log on to do business — to network, job hunt, or stay current with news in their field. They’re not there to kill time scrolling, so the odds of them accidentally stumbling on your content are much lower than on other social media platforms. You’re more likely to reach their feeds if you post during their active hours.<\/p>\n\n\n\n

Understanding your business connections’ daily routines<\/strong><\/h3>\n\n\n\n

The best time to post on LinkedIn is when your audience is active, so check the patterns of people who engage with you. Look at the comments on your recent posts and check the timestamps.<\/p>\n\n\n\n

Then, click on a few of your followers’ profiles, scroll down to the Activity section, and note when they tend to comment or post. Recent timestamps mark posts and comments by hours — e.g., “6h ago.” Collect data on enough follower posts, and you’ll know when your audiences engage.<\/p>\n\n\n\n

An overview of LinkedIn’s feed algorithm<\/strong><\/h3>\n\n\n\n

LinkedIn has multiple algorithms<\/a> that analyze user activity and predict what each person wants to see on their feed. Whenever someone follows a content creator, engages with content, or asks to see less of a specific post type, the algorithm gets more information and adjusts feed content accordingly.<\/p>\n\n\n\n

You can use this process to your advantage. If you find the best time to post on LinkedIn, you can encourage more audience members to like and comment. The more they engage with your content, the more they’re likely to see.<\/p>\n\n\n\n

Get to know your LinkedIn audience<\/strong><\/h2>\n\n\n\n

LinkedIn has users in every industry, and every industry and market has its working hours. The best time to post on LinkedIn will differ if your audience works standard nine-to-five hours or is active on weekends, evenings, and holidays. <\/p>\n\n\n\n

You need to dig deeply to learn these patterns. You can use the LinkedIn profiles of your followers and connections to learn where they are, what they engage with, and what they need from the platform.<\/p>\n\n\n\n

LinkedIn users often create very detailed profiles to help them network. Once you’ve identified a few of your most engaged followers, scroll through their profiles and find what they have in common. You may have multiple commenters with similar job titles or career trajectories. <\/p>\n\n\n\n

Pay attention to timestamps and types of content. Your audience might post and reshare in the mornings and engage with others in the afternoon. Look at the nature of what they read and post to learn if topics change by time.<\/p>\n\n\n\n

Best times to post, made simple<\/strong><\/h2>\n\n\n\n

The best time to post on LinkedIn varies by company and industry, but you must start somewhere. Fortunately, there’s enough data to give you a jumping-off point.<\/p>\n\n\n\n

General guidelines<\/strong><\/h3>\n\n\n\n

Overall, the best time to post on LinkedIn is during weekday business hours, as this breakdown shows:<\/p>\n\n\n\n

\"Best
That’s a beautiful sea of blue during business hours. But look at the rest of the graph — almost every time slot is valuable. Image source: LinkedIn<\/a><\/figcaption><\/figure>\n\n\n\n

Data suggests that the best slots within the work week are:<\/p>\n\n\n\n