Social media trends may seem like a “just for fun” way to spend time online. However, creating trendy social media content is a key and often overlooked social media marketing strategy for small businesses to build an online presence, gain more customers, and earn their customer’s loyalty. <\/p>\n\n\n\n
Small businesses are shining on social media platforms by using their accounts to do more than promote their businesses. In a recent Small Business Now report<\/a>, 63% of small businesses said social media is their go-to marketing channel. They’re connecting with their customers through entertaining and trendy social media content while maintaining the core of effective social media marketing — to educate, inform, or entertain. <\/p>\n\n\n\n Trends on social media can look like:<\/p>\n\n\n\n Following these trends can result in more new customers and returning customers who become loyal supporters of your business.<\/p>\n\n\n\n “We do a lot of social to showcase the content they’ll receive if they were to sign up for our list. And that works very efficiently for us: Use social media to push them to your email list and then really utilize those email lists where you have a lot more engagement and interaction with your content.”<\/p>\n\n\n\n – Jordan Plappert, Marketing Manager, Flavorman You’re not alone if you’ve ever wondered what to post on social media and weren’t sure if social media trends fit your small business. In our monthly webinar series<\/a>, many small business owners share in the comments and Q&A their uncertainty about knowing what to post on social media.<\/p>\n\n\n\n You can start simply by focusing on telling your small business story. Your story is the centerpiece of your trendy social media marketing strategy. Your goal is to connect with your target audience by telling your story while sprinkling in what your business offers. <\/p>\n\n\n\n\n
Vlog-style video content filmed using different camera angles and perspectives to show the activities and tasks as you complete them<\/li>\n\n\n\n
POV-style social media content is typically filmed from someone’s or “something’s” point of view — yes, “something” because Internet culture can be silly and fun in that way.<\/li>\n\n\n\n
Carousel-style photo post or a compilation of short video clips and photos taken throughout the month at your business or social media content shared by your customers and employees (known as user-generated content<\/a> or UGC)<\/li>\n<\/ul>\n\n\n\n\n
<\/p>\n<\/blockquote>\n\n\n\nMore than the sale — building a community of customers that support your business mission<\/h2>\n\n\n\n