{"id":165901,"date":"2025-05-14T10:00:00","date_gmt":"2025-05-14T14:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=165901"},"modified":"2025-05-07T16:37:11","modified_gmt":"2025-05-07T20:37:11","slug":"audience-engagement-examples","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/audience-engagement-examples\/","title":{"rendered":"15 Powerful Audience Engagement Examples That Drive Results"},"content":{"rendered":"\n

Chewy has become a favorite brand for many people. It’s not that Chewy’s audience needs more squeaky toys or leashes every week, but the user-generated content (UGC) the company shares on its Instagram<\/a> is an endless source of amusement. Who doesn’t <\/em>want a daily dose of adorable animals? Plus, audience members can keep an eye out for Chewy’s fun giveaways, a bonus for humans and pets.<\/p>\n\n\n\n

Getting your audience as involved as Chewy’s takes a little creativity, but it’s well worth it. Here are some great audience engagement examples to inspire your next campaign. <\/p>\n\n\n\n

What is audience engagement? <\/h2>\n\n\n\n

You probably spend a lot of time passively scrolling online (everyone does!). Maybe you write the occasional comment or share something with a friend, but that’s about it. Most social media users do this, too. <\/p>\n\n\n\n

Audience engagement<\/a> happens when users stop just consuming content and start interacting with it. This engagement can take many forms, including: <\/p>\n\n\n\n