How Velocity Keeps it Real: DIY Email Marketing with Constant Contact | Constant Contact<\/title>\n<meta name=\"description\" content=\"When Jeff Ransome launched his Velocity Sports Medicine Clinic in Ontario 2011, he knew that building strong client relationships would be just as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/customer-story-velocity-fitness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Velocity Keeps it Real: DIY Email Marketing with Constant Contact\" \/>\n<meta property=\"og:description\" content=\"When Jeff Ransome launched his Velocity Sports Medicine Clinic in Ontario 2011, he knew that building strong client relationships would be just as\" \/>\n<meta property=\"og:url\" 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{"id":167124,"date":"2025-07-29T13:34:27","date_gmt":"2025-07-29T17:34:27","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=167124"},"modified":"2025-11-11T14:33:38","modified_gmt":"2025-11-11T19:33:38","slug":"customer-story-velocity-fitness","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/customer-story-velocity-fitness\/","title":{"rendered":"How Velocity Keeps it Real: DIY Email Marketing with Constant Contact"},"content":{"rendered":"\n

When Jeff Ransome launched his Velocity Sports Medicine Clinic<\/a> in Ontario 2011, he knew that building strong client relationships would be just as important as delivering expert care. Without a dedicated email marketing team (or much time to spare), Jeff needed a simple, reliable way to stay connected with his patients and clients. That’s when he turned to Constant Contact. <\/p>\n\n\n\n

More than a decade later, he’s still using Constant Contact to send authentic, focused email campaigns that reflect his brand’s voice — earning consistent engagement with minimal complexity. <\/p>\n\n\n\n

Hats off to simplicity<\/h2>\n\n\n\n
As a hands-on business owner with two active clinic locations, Jeff wears many hats. With limited time and resources, he needed a marketing solution that: <\/p>\n\n\n\n
\n
Was easy to learn and use without formal training<\/li>\n\n\n\n
Didn’t require a lot of setup of technical expertise<\/li>\n\n\n\n
Could support regular outreach to his existing client base<\/li>\n<\/ul>\n\n\n\n
Jeff had experimented with other platforms, but found they didn’t match the reliability or intuitive interface of Constant Contact. <\/p>\n\n\n\n
\n
“I tried Mailchimp because it was cheaper, but I came back to Constant Contact. The formatting just works better, and I trust it to get the job done.”<\/p>\n<\/blockquote>\n\n\n\n
Emailing with intention, not automation<\/h2>\n\n\n\n
Jeff adopted Constant Contact as a self-taught user, quickly creating newsletters to share promotions, wellness tips, service reminders, and blog content. Over time, he refined his approach:<\/p>\n\n\n\n
\n
Email structure that works: <\/strong>Jeff found success in keeping emails short, clear, and visually simple. He discovered that two brief emails per week outperformed one long message, while also helping to avoid unsubscribes. <\/li>\n\n\n\n
Mobile-ready without the hassle:<\/strong> One of his favourite features? Seamless mobile optimization. “I don’t have to adjust anything for mobile — it just works. That’s a big time-saver.”<\/li>\n\n\n\n
Authenticity over automation:<\/strong> Jeff prefers crafting emails manually to maintain a personal tone, using his own photography instead of stock images to preserve authenticity. “Stock photos and AI tools make everything feel generic. I want my clients to know this is really from me.”<\/li>\n\n\n\n
Consistency over complexity:<\/strong> While he hasn’t explored more advanced tools like automation or integration features, Jeff consistently sees strong engagement, averaging a 33% open rate. <\/li>\n<\/ul>\n\n\n\n
$\"\"$
Image courtesy of Velocity Sports Medicine<\/figcaption><\/figure>\n\n\n\n
Powerful tools, strong connections<\/h2>\n\n\n\n
By keeping his email marketing simple and consistent, Jeff has maintained strong relationships with his client base without needing a complicated tech stack. <\/p>\n\n\n\n
“Constant Contact is just solid. I don’t need to mess around with the tech. I just focus on the message.”<\/p>\n\n\n\n
As Jeff focuses more on face-to-face networking to grow his business, he sees email as a valuable support tool, and one he’d like to eventually explore more fully. <\/p>\n\n\n\n
“I know there are a lot of other features I haven’t tapped into.”<\/p>\n\n\n\n
For Jeff, technology is just one part of the bigger picture — real connection is what matters most, which is why his advice to other small business owners is to not rely solely on technology. <\/p>\n\n\n\n
“Get out there and connect with people. Email and social media should support your relationships, not replace them. And above all, keep it real.”<\/p>\n\n\n\n
Want to create emails that feel like you? Try Constant Contact today<\/a>, no tech degree required.<\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
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Emailing with intention, not automation<\/h2>\n\n\n\nJeff adopted Constant Contact as a self-taught user, quickly creating newsletters to share promotions, wellness tips, service reminders, and blog content. Over time, he refined his approach:<\/p>\n\n\n\n