{"id":167813,"date":"2025-09-22T10:47:55","date_gmt":"2025-09-22T14:47:55","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=167813"},"modified":"2025-11-11T14:16:37","modified_gmt":"2025-11-11T19:16:37","slug":"canadian-real-estate-agents-face-a-marketing-balancing-act","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/canadian-real-estate-agents-face-a-marketing-balancing-act\/","title":{"rendered":"Canadian Real Estate Agents Face a Marketing Balancing Act"},"content":{"rendered":"\n

Marketing has always been a part of real estate, but in 2025, Canadian agents are carrying more of the load than ever before. According to our State of Real Estate Marketing Report<\/em><\/a>, nearly half of agents (47%) manage every aspect of their marketing themselves, including email and social to paid ads and content creation. Another 44% of respondents say they handle at least part of it. That means there’s only a tiny fraction of agents who are fully supported by a brokerage or external team. <\/p>\n\n\n\n

With so much responsibility, it’s no surprise that only 17% of agents rate their marketing as very effective at fuelling growth. For Canadian agents specifically, the challenges are clear: <\/p>\n\n\n\n