The holiday season is fast approaching, and we know it’s a make-or-break time for many of you. It’s the moment when all your hard work pays off — or faces its toughest test. For our latest Small Business Now report, we surveyed more than 1,800 small business owners and nearly 2,500 consumers across the United States, Canada, the United Kingdom, Australia, and New Zealand to dive deep into what’s happening on the ground, revealing the strategies that work and the challenges you’re ready to conquer this holiday season.<\/p>\n\n\n\n
Think of this as your friendly guide to making the most of the festive rush!<\/p>\n\n\n\n
Let’s be real: the end-of-year and holiday season is HUGE. This period is essential for the financial health of many small businesses. Our report shows that for a striking 60% of small businesses, this time accounts for up to 50% of their annual sales. That concentration of revenue means 35% of owners feel significant pressure in Q4, a feeling particularly acute in the retail sector.<\/p>\n\n\n\n
For 60% of small businesses, the holiday season accounts for up to 50% of annual sales.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n What this means for you: <\/strong> Don’t underestimate the power of these next few months. If you haven’t started already, now is the time to finalize your plans. The good news? Despite the high stakes, a resilient 77% of owners are confident in hitting their revenue goals.<\/p>\n\n\n\n When it comes to getting the word out and driving action, our report confirms where you need to focus your limited marketing budget.<\/p>\n\n\n\n What this means for you: <\/strong>Double down on your social media game. Constant Contact offers integrated Social Media Marketing tools<\/a> to help you create engaging posts and reach new customers. And don’t shy away from offering enticing deals — they’re your secret weapon for success!<\/p>\n\n\n\n We know things aren’t always easy. Inflation and economic pressures weigh heavily on small businesses worldwide.<\/p>\n\n\n\nSocial media is your megaphone — and discounts are your secret weapon<\/h2>\n\n\n\n
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Navigating economic bumps in the road<\/h2>\n\n\n\n
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