{"id":168907,"date":"2025-12-17T10:00:00","date_gmt":"2025-12-17T15:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=168907"},"modified":"2026-01-08T14:29:32","modified_gmt":"2026-01-08T19:29:32","slug":"customer-story-next-level-lacrosse","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/customer-story-next-level-lacrosse\/","title":{"rendered":"How NextLevel Lacrosse Uses Constant Contact to Grow Players and Build Community"},"content":{"rendered":"\n

In 2013, a passion for lacrosse turned into something much bigger than a sport. Founder and Director Adam Gardner noticed that many young players were not getting the individualized attention they needed from team or town programs. What began as a few private lessons soon grew into small group sessions, and then full programming for house leagues and travel teams. <\/p>\n\n\n\n

Today, NextLevel Lacrosse<\/a> works with five town programs, multiple school programs, and even children’s charities across a large area around Toronto. The organization reaches kids at every stage of their lacrosse journey, from first-time beginners to NCAA and national team athletes. <\/p>\n\n\n\n

A player-first philosophy<\/h2>\n\n\n\n

At the heart of NextLevel Lacrosse is a simple idea: help every player find their next level. <\/p>\n\n\n\n

“Our core value is player-first development,” says Adam. “We meet players where they are, from beginners to elite athletes. The goal is to find their next step, wherever that might be, and make sure the environment is fun, safe, and inclusive.”<\/p>\n\n\n\n

This focus on development over competition has helped the business create lasting relationships with families. Many players go on to achieve great success, including NCAA and professional lacrosse careers, but the real reward comes from watching kids grow confident and engaged in the sport. <\/p>\n\n\n\n

\"NextLevel<\/figure>\n\n\n\n

Marketing in a digital world<\/h2>\n\n\n\n

Adam manages coaching, planning, communication, and marketing largely on his own.<\/p>\n\n\n\n

“It’s busy, it’s lonely sometimes, but it’s part of being an entrepreneur,” he says. “What you put in is what you get out.” <\/p>\n\n\n\n

As the business grew, Adam realized that his marketing had to evolve. Email and social media became a key way to tell the NextLevel Lacrosse story and connect with families. <\/p>\n\n\n\n

“I started with email when I first began,” he explains, “but now daily engagement on platforms like Instagram and TikTok is critical.”<\/p>\n\n\n\n

He needed a system to help keep families informed, organize contacts, share updates quickly, and stay professional online.<\/p>\n\n\n\n