{"id":171305,"date":"2026-07-17T10:59:00","date_gmt":"2026-07-17T14:59:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=171305"},"modified":"2026-07-17T10:59:02","modified_gmt":"2026-07-17T14:59:02","slug":"best-drip-email-marketing-software","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/best-drip-email-marketing-software\/","title":{"rendered":"Our 9 Top Drip Email Marketing Software in 2026"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Someone signs up for your newsletter. Great. You send them a welcome email, then nothing happens. Three weeks later, you remember they exist and send a discount. By then, they&rsquo;ve probably forgotten they ever subscribed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&rsquo;s the problem with relying on memory instead of automation. Every delayed follow-up is a missed opportunity to answer questions, build trust, or make a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that drip email marketing software takes those repetitive tasks off your plate. Instead of manually sending every welcome email, abandoned cart reminder, or post-purchase follow-up, you can create automated sequences that reach people at the right moment without extra work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we&rsquo;ll compare some of the best drip email marketing software on the market, including their strengths, limitations, pricing, and the types of businesses they&rsquo;re best suited for. By the end, you&rsquo;ll have a much clearer idea of which platform fits your workflow, budget, and goals.<\/p>\n\n\n\n<h2 id=\"h-what-is-a-drip-campaign\" class=\"wp-block-heading\">What is a drip campaign?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-an-email-drip-campaign\/\">drip campaign<\/a> is a series of automated emails that starts when someone takes a specific action, such as joining your email list, downloading a guide, or leaving items in their shopping cart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of sending one-off messages, the emails are delivered over time to help move people toward a goal, whether that&rsquo;s making a purchase, getting started with your product, or reconnecting with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may also see drip campaigns referred to as automated email sequences, email nurture campaigns, autoresponders, or email automation workflows.<\/p>\n\n\n\n<h2 id=\"h-what-to-look-for-in-drip-email-marketing-software\" class=\"wp-block-heading\">What to look for in drip email marketing software<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best drip email marketing software should help you build automated campaigns that save time without overcomplicating the setup process. As we tested each platform, these were the features we looked for most.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easy-to-use automation builder: <\/strong>You shouldn&rsquo;t need technical skills to create a drip campaign. Look for a visual workflow builder that makes it easy to set up welcome emails, abandoned cart reminders, post-purchase follow-ups, or lead nurturing sequences in just a few clicks. The easier it is to edit and expand your workflows, the more likely you&rsquo;ll actually use them.<\/li>\n\n\n\n<li><strong>Audience segmentation<\/strong><strong> and personalization: <\/strong>Segmentation lets you group contacts by interests, purchase history, engagement, or other behaviors so you can send more relevant messages. Even simple personalization, like using a subscriber&rsquo;s name or recommending products they&rsquo;ve viewed, can make automated emails feel much more personal.<\/li>\n\n\n\n<li><strong>AI functionality: <\/strong>AI won&rsquo;t build your entire email strategy for you, but it can save a surprising amount of time. Many platforms now help generate subject lines, draft email copy, recommend send times, or even build automation workflows from a simple prompt. These features are especially valuable if you&rsquo;re creating campaigns on your own.<\/li>\n\n\n\n<li><strong>Clear reporting and analytics: <\/strong>Once your drip campaigns are live, you need to know whether they&rsquo;re working. Look for dashboards that track opens, clicks, conversions, unsubscribes, and revenue where available. The best platforms also make it easy to compare campaigns so you can spot what&rsquo;s performing well and improve what isn&rsquo;t.<\/li>\n\n\n\n<li><strong>Affordability: <\/strong>Affordable entry-level plans are important, but it&rsquo;s equally important that pricing stays scalable as your contact list grows. A tool that fits your budget today should still be affordable a year from now.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-how-we-selected-the-tools-methodology\" class=\"wp-block-heading\">How we selected the tools: methodology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every business has different automation needs. Some need a simple welcome series, while others rely on sophisticated customer journeys with advanced segmentation, ecommerce triggers, or multichannel communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make this guide as practical as possible, we evaluated each platform based on its automation features, ease of use, personalization, AI capabilities, ecommerce support, reporting, pricing, and overall value for small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of our review process, we also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created testing accounts or explored live demos whenever possible.<\/li>\n\n\n\n<li>Built common drip campaigns (e.g., welcome series, lead nurturing sequences, abandoned cart reminders)<\/li>\n\n\n\n<li>Tested how easy it was to create automations from scratch and customize prebuilt workflow templates.<\/li>\n\n\n\n<li>Evaluated segmentation, personalization, and automation triggers to see how effectively each platform delivered relevant customer journeys.<\/li>\n\n\n\n<li>Compared which automation features were available across different pricing plans.<\/li>\n\n\n\n<li>Checked customer feedback on review sites like G2 and Capterra to identify recurring strengths and limitations reported by long-term users.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The tools in this guide aren&rsquo;t ranked from best to worst. Instead, we focus on helping you find the right drip email marketing software for your business, budget, and automation goals. While Constant Contact is included in this guide, we applied the same evaluation process across every platform we reviewed.<\/p>\n\n\n\n<h2 id=\"h-the-best-tools-for-sending-email-drip-campaigns\" class=\"wp-block-heading\">The best tools for sending email drip campaigns<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Constant Contact for small businesses looking for an easy-to-use automation platform<\/li>\n\n\n\n<li>Mailchimp for AI-powered audience insights<\/li>\n\n\n\n<li>Omnisend for ecommerce businesses&nbsp;<\/li>\n\n\n\n<li>ActiveCampaign for experienced users needing advanced automation<\/li>\n\n\n\n<li>Klaviyo for ecommerce stores on Shopify<\/li>\n\n\n\n<li>MailerLite for beginners and growing businesses<\/li>\n\n\n\n<li>Kit for content creators<\/li>\n\n\n\n<li>GetResponse for creating sales funnels<\/li>\n\n\n\n<li>Moosend for advanced automation at an affordable price<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-drip-email-marketing-software-compared\" class=\"wp-block-heading\">Drip email marketing software: compared<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s a quick overview of the top solutions for drip email marketing.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-ctct-orange\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th class=\"has-text-align-center\" data-align=\"center\">Key features<\/th><th class=\"has-text-align-center\" data-align=\"center\">Pricing<\/th><th class=\"has-text-align-center\" data-align=\"center\">Free plan\/trial<\/th><\/tr><\/thead><tbody><tr><td>Constant Contact<\/td><td class=\"has-text-align-center\" data-align=\"center\">AI Campaign Builder, SMS in automations<\/td><td class=\"has-text-align-center\" data-align=\"center\">$12\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.constantcontact.com\/signup\">30-day trial<\/a><\/td><\/tr><tr><td>Mailchimp<\/td><td class=\"has-text-align-center\" data-align=\"center\">Wide range of pre-built flows, Customer Journey Builder<\/td><td class=\"has-text-align-center\" data-align=\"center\">$13\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Omnisend<\/td><td class=\"has-text-align-center\" data-align=\"center\">Gamified list-building tools, ecommerce automation templates<\/td><td class=\"has-text-align-center\" data-align=\"center\">$16\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>ActiveCampaign<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sales automation, lead scoring<\/td><td class=\"has-text-align-center\" data-align=\"center\">$19\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">14-day trial<\/td><\/tr><tr><td>Klaviyo<\/td><td class=\"has-text-align-center\" data-align=\"center\">In-depth customer profiles, predictive analytics<\/td><td class=\"has-text-align-center\" data-align=\"center\">$20\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>MailerLite<\/td><td class=\"has-text-align-center\" data-align=\"center\">Visual automation builder, great landing page functionality<\/td><td class=\"has-text-align-center\" data-align=\"center\">$12\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Kit<\/td><td class=\"has-text-align-center\" data-align=\"center\">Flexible tagging system, creator monetization<\/td><td class=\"has-text-align-center\" data-align=\"center\">$39\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>GetResponse<\/td><td class=\"has-text-align-center\" data-align=\"center\">Conversion funnels, webinar automation<\/td><td class=\"has-text-align-center\" data-align=\"center\">$19\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Moosend<\/td><td class=\"has-text-align-center\" data-align=\"center\">Advanced workflows, dynamic personalization<\/td><td class=\"has-text-align-center\" data-align=\"center\">$9\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">30-day trial<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-1-constant-contact\" class=\"wp-block-heading\">1. Constant Contact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $12\/month, <a href=\"https:\/\/www.constantcontact.com\/signup\">30-day free trial<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"430\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/constant-contact-drip-email-marketing-software.png?w=600\" alt=\"This is an image of Constant Contact's automation builder showing a welcome drip email campaign with a visual workflow, including a signup trigger, automated emails, a three-day delay, and workflow actions such as conditional splits, contact updates, and tagging.\" class=\"wp-image-171339\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/constant-contact-drip-email-marketing-software.png 1427w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/constant-contact-drip-email-marketing-software.png?resize=300,215 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/constant-contact-drip-email-marketing-software.png?resize=768,551 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/constant-contact-drip-email-marketing-software.png?resize=600,430 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Constant Contact&rsquo;s automation path builder offers rules and actions to build highly-targeted customer journeys. Image source: <a href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While some platforms assume you&rsquo;re comfortable building complex automation sequences from scratch, <a href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a> focuses on helping small businesses get campaigns up and running quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual workflow builder is easy to use, the setup is straightforward, and there are ready-made automation templates for common scenarios like <a href=\"https:\/\/www.constantcontact.com\/blog\/welcome-email-examples\/\">welcome emails<\/a>, abandoned cart reminders, post-purchase follow-ups, birthday messages, and re-engagement campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes the platform ideal for small businesses is that drip campaigns don&rsquo;t have to stop at email. You can also coordinate SMS messages and social media posts from the same platform, making it easier to stay in touch with your audience. For example, a new subscriber could receive a welcome email series, a text message about a limited-time offer, and related social content promoting the same campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI Content Generator also speeds up campaign creation by generating email, SMS, landing page, and social media copy from a simple prompt, which can be especially helpful if you&rsquo;re running marketing on your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Constant Contact helps solve one of the biggest challenges for small businesses: remembering to follow up. Instead of manually checking who signed up yesterday or who hasn&rsquo;t opened an email in months, you can <a href=\"https:\/\/www.constantcontact.com\/features\/email-marketing-automation\">set up automations<\/a> that send the right messages automatically. Using <a href=\"https:\/\/www.constantcontact.com\/blog\/best-practices-for-email-list-segmentation\/\">segmentation<\/a>, you can then tailor those emails to different audiences, so new subscribers, loyal customers, and inactive contacts each receive content that&rsquo;s relevant to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the reporting dashboard makes it easy to see which emails people open, click, and engage with, so you can continue improving your automated sequences over time. If you&rsquo;re looking for a drip email marketing tool with a minimal learning curve, Constant Contact is a strong option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can generate email, SMS, social, and event campaigns from a single prompt<\/li>\n\n\n\n<li>Beginner-friendly automation, including pre-built automation paths (for higher-tiered plans)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less suitable for highly complicated automation journeys<\/li>\n\n\n\n<li>SMS marketing is available for U.S. and Canadian customers<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Constant Contact offers three paid plans. Lite starts at $12\/month and includes email and social media tools, forms, and basic automation. Standard starts at $35\/month and unlocks advanced reporting, the AI campaign builder, A\/B testing, and more. Premium starts at $80\/month and includes the platform&rsquo;s most advanced functionality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to explore this drip email marketing tool, you can try the platform through the <a href=\"https:\/\/www.constantcontact.com\/signup\">30-day free trial<\/a>.<\/p>\n\n\n\n<h2 id=\"h-2-mailchimp\" class=\"wp-block-heading\">2. Mailchimp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $13\/month, limited free plan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"488\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailchimp-drip-email-software.png?w=600\" alt=\"This is a screenshot of Mailchimp's Customer Journey Builder displaying a post-purchase drip email marketing campaign.\" class=\"wp-image-171343\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailchimp-drip-email-software.png 2016w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailchimp-drip-email-software.png?resize=300,244 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailchimp-drip-email-software.png?resize=768,624 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailchimp-drip-email-software.png?resize=600,488 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailchimp-drip-email-software.png?resize=1536,1249 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Mailchimp&rsquo;s Customer Journey Builder offers a range of rules and actions to create automated drip marketing campaigns. Image source: <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to create drip email campaigns the easy way, <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a> is another solid option. Creating a basic drip campaign is done in the Customer Journey Builder, which lets you automate emails based on actions like subscribing to your newsletter, making a purchase, or reaching a specific date. The interface is user-friendly enough for beginners while still offering room to create more sophisticated customer journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One area where Mailchimp stands out is its predictive insights. After connecting your online store, the platform analyzes customer engagement and purchase history to estimate factors like how likely someone is to buy again and how valuable they may become over time. Instead of creating drip campaigns based solely on past actions, you can also build automations around potential future behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might send exclusive offers to customers likely to make another purchase soon or launch a <a href=\"https:\/\/www.constantcontact.com\/blog\/re-engagement-emails\/\">re-engagement series<\/a> before subscribers lose interest. Combined with Mailchimp&rsquo;s segmentation tools, this makes it easier to deliver more relevant emails without manually analyzing your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main drawback we noticed is that many of these advanced automation, predictive analytics, and segmentation features are reserved for higher-tier plans. Mailchimp works well for businesses starting with email automation, but costs can increase as your contact list grows and you begin relying on its more advanced capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-built flow templates for various use cases<\/li>\n\n\n\n<li>Predictive segmentation based on past customer activity on your online store<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The platform charges you for unsubscribed\/inactive contacts<\/li>\n\n\n\n<li>Expensive pricing that scales aggressively as your contact list grows<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-0\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp&rsquo;s paid plans start from $13\/month (Essentials plan) and include up to 4 flow steps. Standard starts from $20\/month and unlocks multiple starting points, branching logic, and advanced segmentation. Premium starts from $350\/month and includes Mailchimp&rsquo;s top-tier features.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&rsquo;s also a limited free plan for up to 250 contacts and 500 monthly email sends. Unfortunately, automations are no longer included, which means you will need a paid plan to build your automated journeys.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-3-omnisend\" class=\"wp-block-heading\">3. Omnisend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $16\/month, free plan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"372\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/omnisend-drip-email-marketing-software.jpg?w=600\" alt=\"This is a screenshot of Omnisend's automation builder providing options for creating ecommerce drip email marketing campaigns, such as triggers, actions, delays, splits, and A\/B tseting.\" class=\"wp-image-171346\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/omnisend-drip-email-marketing-software.jpg 1921w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/omnisend-drip-email-marketing-software.jpg?resize=300,186 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/omnisend-drip-email-marketing-software.jpg?resize=768,476 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/omnisend-drip-email-marketing-software.jpg?resize=600,372 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/omnisend-drip-email-marketing-software.jpg?resize=1536,952 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Omnisend&rsquo;s automation builder is ideal for creating ecommerce drip campaigns with email, SMS, and push notifications. Image source: <a href=\"https:\/\/www.omnisend.com\/\">Omnisend<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re running an online store, <a href=\"https:\/\/www.omnisend.com\/\">Omnisend<\/a> makes it easy to build automated email journeys that guide shoppers from their first visit to their next purchase. Testing this email drip campaign software, we found ready-made workflows for welcome series, <a href=\"https:\/\/www.constantcontact.com\/blog\/abandoned-cart-recovery\/\">abandoned cart emails<\/a>, browse abandonment, post-purchase follow-ups, and win-back campaigns. Each workflow already contains the necessary steps, so you can get up and running in minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you connect your store through platforms like Shopify or WooCommerce, customer and product data automatically power these workflows, eliminating the need for manual setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another feature we found useful was Omnisend&rsquo;s audience segmentation. You can create customer groups based on purchase history, browsing activity, campaign engagement, location, and dozens of other conditions. This allows you to tailor drip campaigns to first-time buyers, repeat customers, VIP shoppers, or visitors who viewed a product but did not purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform also offers several ways to <a href=\"https:\/\/www.constantcontact.com\/blog\/grow-email-list\/\">grow your email list<\/a>, including popups, sign-up forms, landing pages, and gamified spin-to-win forms that encourage visitors to subscribe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding the email builder, we particularly liked how the product recommendation blocks work. Instead of generic suggestions, these can automatically recommend products based on a customer&rsquo;s browsing or purchase history. They are also highly customizable, so you can recommend products from specific collections, exclude certain items, promote complementary products, highlight best sellers, or manually choose what appears.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great ecommerce automation with prebuilt workflows for the entire customer lifecycle<\/li>\n\n\n\n<li>Email, SMS, and push notifications on the same platform<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less suitable for businesses that don&rsquo;t sell products online<\/li>\n\n\n\n<li>It can get expensive to unlock its most advanced features (Pro plan)<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-1\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Omnisend offers a free plan and two paid ones. The Free plan lets you store up to 250 contacts, send 500 emails per month, and deliver 500 web push notifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Standard plan starts at $16\/month for 500 contacts, including 6,000 monthly emails and unlimited push notifications. The Pro plan starts at $59\/month and offers unlimited emails. SMS pricing starts at $10\/month (for the U.S.).<\/p>\n\n\n\n<h2 id=\"h-4-activecampaign\" class=\"wp-block-heading\">4. ActiveCampaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $19\/month, 14-day free trial<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"315\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/06\/activecampaign-active-intelligence-flow-builder.png?w=600\" alt=\"This is an image of ActiveCampaign's automation builder showing a welcome email workflow with automated emails, time delays, and AI-assisted campaign creation.\" class=\"wp-image-170856\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/06\/activecampaign-active-intelligence-flow-builder.png 1833w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/06\/activecampaign-active-intelligence-flow-builder.png?resize=300,157 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/06\/activecampaign-active-intelligence-flow-builder.png?resize=768,403 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/06\/activecampaign-active-intelligence-flow-builder.png?resize=600,315 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/06\/activecampaign-active-intelligence-flow-builder.png?resize=1536,805 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">ActiveCampaign&rsquo;s AI-assisted visual automation builder. Image source: <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a> is a strong option for checking whether your drip campaigns are closely tied to your <a href=\"https:\/\/www.constantcontact.com\/blog\/sales-process\/\">sales process<\/a>. It goes beyond basic email automation by combining email marketing, customer relationship management (CRM), and sales automation in a single platform. This makes it valuable for businesses that want their marketing and sales teams working from the same customer data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its automation builder is one of the most advanced we tested. You can trigger drip campaigns from a wide variety of customer actions, then build detailed workflows using conditions, goals, wait times, and branching paths. Whether you&rsquo;re nurturing leads, onboarding new customers, or following up after a webinar, you can create highly personalized journeys that adapt as contacts interact with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the introduction of Active Intelligence (ActiveCampaign&rsquo;s AI assistant), you can use prompts to generate email campaigns, automation sequences, subject lines, and even branded templates. This can drastically reduce the time needed to create advanced journeys, especially for smaller teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign also stands out for its sales features. Leads generated through your drip campaigns can be automatically assigned to sales representatives, moved between pipeline stages, or prompted to trigger follow-up tasks based on their engagement with your emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the platform offers great flexibility, it&rsquo;s harder to learn than many of the other platforms we tested. Businesses that only need simple welcome emails or abandoned cart reminders may find the extra functionality unnecessary. However, if your business depends on nurturing leads over time and converting them into customers, ActiveCampaign gives you plenty of room to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Powerful automation builder with extensive workflow customization<\/li>\n\n\n\n<li>Built-in CRM functionality<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steeper learning curve than other beginner-friendly alternatives<\/li>\n\n\n\n<li>Advanced functionality may be more than smaller businesses require<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-2\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid plans of ActiveCampaign start at $19\/month (Starter plan), giving you limited automation and segmentation, A\/B testing, and access to the AI campaign builder. Advanced functionality is unlocked on the Plus and Pro plans, starting at $59\/month and $89\/month, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&rsquo;s also a 14-day trial that helps you test the platform before committing to a premium plan.<\/p>\n\n\n\n<h2 id=\"h-5-klaviyo\" class=\"wp-block-heading\">5. Klaviyo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $20\/month, limited free plan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"325\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/klaviyo-drip-email-marketing-tool.png?w=600\" alt=\"This is a screenshot of Klaviyo's automation builder showing an ecommerce birthday email workflow with conditional splits and personalized customer journeys.\" class=\"wp-image-171342\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/klaviyo-drip-email-marketing-tool.png 1490w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/klaviyo-drip-email-marketing-tool.png?resize=300,163 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/klaviyo-drip-email-marketing-tool.png?resize=768,416 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/klaviyo-drip-email-marketing-tool.png?resize=600,325 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Klaviyo&rsquo;s visual automation builder with a birthday drip campaign sequence. Image Source: <a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If your ecommerce business collects plenty of customer data and you want to use it to build highly targeted drip campaigns, <a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a> is worth considering. During testing, we found that the platform excels at turning customer behavior into personalized automations. Every interaction &mdash; from browsing products and placing orders to opening emails and engaging with SMS campaigns &mdash; can be added to a customer&rsquo;s profile and trigger relevant follow-up messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of Klaviyo&rsquo;s biggest strengths is the amount of control it gives you over audience targeting. Rather than relying on simple customer groups, you can build highly specific segments by combining shopping behavior, purchase frequency, average order value, predicted customer lifetime value, and dozens of other factors. This makes it easier to create drip campaigns for customers at different stages of their buying journey, whether you&rsquo;re encouraging a first purchase, increasing repeat orders, or trying to win back inactive shoppers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klaviyo&rsquo;s personalization feature also lets you insert dynamic product feeds, discount codes, customer information, and other store data directly into email campaigns. Combined with predictive analytics, these personalized elements can automatically adapt as customer behavior changes, helping businesses deliver more relevant messages without constantly updating their workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the platform offers great ecommerce functionality, it also requires more planning and ongoing optimization than other ecommerce email marketing platforms, such as Omnisend. Nevertheless, for businesses with larger product catalogs or established online stores, Klaviyo will be a great fit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced customer segmentation<\/li>\n\n\n\n<li>Predictive analytics for highly targeted ecommerce drip campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small stores won&rsquo;t benefit from its full capabilities right away<\/li>\n\n\n\n<li>Pricing increases quickly as your contact list grows<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-3\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid plans start at $20\/month and include access to all of Klaviyo&rsquo;s core features. Pricing for mobile messages starts at $15\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klaviyo also offers a free plan for up to 250 active profiles, with 500 monthly email sends and 150 mobile message credits per month.<\/p>\n\n\n\n<h2 id=\"h-6-mailerlite\" class=\"wp-block-heading\">6. MailerLite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $12\/month, free plan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"458\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png?w=600\" alt=\"This is an image of MailerLite's updated automation builder that lets you send emails, add webhooks, update contact information, and A\/B test your automated sequences.\" class=\"wp-image-171344\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png 2176w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png?resize=300,229 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png?resize=768,586 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png?resize=600,458 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png?resize=1536,1172 1536w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/mailerlite-drip-email-marketing-software.png?resize=2048,1563 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">MailerLite&rsquo;s updated automation builder features delays, conditions, and A\/B testing. Image source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re new to <a href=\"https:\/\/www.constantcontact.com\/blog\/email-automation\/\">email automation<\/a>, <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a> is one of the easiest platforms to get started with. During our MailerLite review, we found its visual automation builder clean and intuitive, making it simple to create common drip campaigns without feeling overwhelmed. You can trigger workflows when someone joins a group, submits a form, clicks a link, completes a purchase, or reaches a specific date, then build your customer journey using emails, delays, conditional paths, and other workflow actions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite its beginner-friendly design, MailerLite offers enough flexibility for growing businesses. You can personalize drip campaigns using subscriber data, create segments based on customer behavior, and guide contacts down different paths depending on how they interact with your emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond automation, MailerLite includes landing pages, signup forms, popups, and a website builder, allowing businesses to grow their audience and feed new subscribers directly into automated workflows. For landing pages specifically, we were pleasantly surprised that you can also conduct <a href=\"https:\/\/moosend.com\/blog\/landing-page-split-testing\/\">A\/B testing<\/a> to find the &ldquo;optimal&rdquo; landing page design for your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main limitation we noticed is that some of its more advanced automation capabilities and higher usage limits are reserved for paid plans. Most small businesses are unlikely to outgrow the platform quickly, but companies with more advanced automation strategies may eventually need additional functionality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beginner-friendly automation builder with support for triggers, delays, conditional paths, and personalization.<\/li>\n\n\n\n<li>Includes handy list-building tools such as landing pages, popups, and signup forms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited free plan (used to be a lot more generous)<\/li>\n\n\n\n<li>Some advanced features and higher limits are only available on the expensive Power plan.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-4\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid plans start with the Comfort plan at $12\/month, which includes 5,000 email sends, 50 visual automations, dynamic emails, and smart sending, among others. The Power plan starts at $25\/month and unlocks multi-trigger automation, unlimited sending, and live chat support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite&rsquo;s free plan has recently shrunk, offering up to 250 subscribers, 2,500 monthly emails, and 3 active automations with up to 5 steps.<\/p>\n\n\n\n<h2 id=\"h-7-kit\" class=\"wp-block-heading\">7. Kit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $39\/month, free plan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"522\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/kit-drip-marketing-software.png?w=600\" alt=\"This is an image of Kit's automation builder that lets creators set up tailored drip campaigns to engage and monetize their audience.\" class=\"wp-image-171341\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/kit-drip-marketing-software.png 1138w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/kit-drip-marketing-software.png?resize=300,261 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/kit-drip-marketing-software.png?resize=768,668 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/kit-drip-marketing-software.png?resize=600,522 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Kit&rsquo;s visual automation builder is an ideal choice for creators who want to grow and monetize their audience through tailored drip campaigns. Image source: <a href=\"https:\/\/kit.com\/\">Kit<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re a creator, blogger, coach, or online educator, <a href=\"https:\/\/kit.com\/\">Kit<\/a> is designed around the way you grow and nurture an audience. We found it refreshingly simple to create automated email sequences for welcoming new subscribers, delivering lead magnets, promoting digital products, or launching a course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual automation builder uses triggers, actions, delays, and conditional paths to guide subscribers through different journeys. You won&rsquo;t need much time to get comfortable with the platform, even if you don&rsquo;t have any experience with automation tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One key difference with other marketing automation tools is the way it approaches audience management. Instead of maintaining multiple email lists, it organizes subscribers in a single database and lets you segment them using tags, custom fields, forms, purchases, and engagement. This makes it easy to send targeted drip campaigns to readers based on what they&rsquo;ve downloaded, purchased, or shown interest in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kit also includes several features designed specifically for creators. You get customizable landing pages, signup forms, paid newsletter support, digital product sales, and a Creator Network that helps publishers recommend one another and grow their audiences. These features work naturally alongside automated email sequences, making Kit an attractive option for creators looking to build and monetize an engaged subscriber base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main limitation is that Kit isn&rsquo;t designed with traditional ecommerce or sales teams in mind. As such, businesses that need advanced CRM functionality or complex ecommerce automations may find other platforms a better fit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy-to-implement automations for newsletters, lead magnets, and digital products<\/li>\n\n\n\n<li>Flexible tagging and segmentation allow effortless email personalization<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less suited for businesses with complex customer lifecycles<\/li>\n\n\n\n<li>Limited A\/B testing features<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-5\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kit&rsquo;s pricing plans start with the Creator at $39\/month for 1,000 subscribers, including unlimited emails and automations. To unlock advanced features, the Pro plan starts at $79\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&rsquo;s also a free plan for up to 10,000 subscribers, but with limited automation.<\/p>\n\n\n\n<h2 id=\"h-8-getresponse\" class=\"wp-block-heading\">8. GetResponse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $19\/month, free plan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"388\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/getresponse-drip-email-marketing-software.png?w=600\" alt=\"This is a screenshot from GetResponse's automation builder that includes includes various conditions to create drip campaigns, including subscriber actions and ecommerce behavior.\" class=\"wp-image-171340\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/getresponse-drip-email-marketing-software.png 1897w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/getresponse-drip-email-marketing-software.png?resize=300,194 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/getresponse-drip-email-marketing-software.png?resize=768,497 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/getresponse-drip-email-marketing-software.png?resize=600,388 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/getresponse-drip-email-marketing-software.png?resize=1536,994 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">GetResponse&rsquo;s automation builder includes various conditions to create drip campaigns, including subscriber actions and ecommerce behavior. Image source: <a href=\"https:\/\/www.getresponse.com\/\">GetResponse<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your drip campaigns to be part of a larger customer acquisition strategy, <a href=\"https:\/\/www.getresponse.com\/\">GetResponse<\/a> is worth a closer look. The tool includes email automation, landing pages, webinars, ecommerce tools, and conversion funnels in a single platform. This lets you attract new leads, nurture them with automated emails, and guide them toward a purchase without paying for multiple tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automation builder is both flexible and beginner-friendly. You can trigger workflows based on subscriber actions, purchases, page visits, link clicks, or custom events, and then use conditions, delays, filters, and scoring to create personalized customer journeys. We also liked how visual the workflow builder is, making it easier to understand how contacts move through each automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another standout feature is the <strong>built-in funnel builder<\/strong>. Instead of creating individual assets separately, you can connect landing pages, sign-up forms, email sequences, sales pages, and payment pages into a single automated journey. This is especially useful for businesses selling digital products, online courses, webinars, or lead magnets, as much of the customer journey can be managed on a single platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&rsquo;s not so great about the platform is that many of GetResponse&rsquo;s advanced automation, ecommerce, and funnel features are reserved for higher-tier plans. Small businesses can certainly get started on lower-priced plans, but those looking to fully use the platform&rsquo;s capabilities should expect to upgrade as their marketing becomes more sophisticated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combines drip email marketing with landing pages, webinars, and conversion funnels<\/li>\n\n\n\n<li>Flexible automation builder with a wide range of triggers, conditions, and workflow actions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many of the platform&rsquo;s powerful automation features require higher-tier plans<\/li>\n\n\n\n<li>May be too much for businesses that want simple drip marketing campaigns<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-6\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GetResponse has three paid plans starting at $19\/month for 1,000 contacts (Starter plan), with unlimited emails, landing pages, and one custom automation workflow. The Marketer plan unlocks ecommerce functionality ($59\/month), while the Creator plan includes monetization tools, webinars, and sales funnels ($69\/month).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&rsquo;s also a free plan that lets you add up to 500 contacts and send up to 2,500 email newsletters per month, but it doesn&rsquo;t include automation.<\/p>\n\n\n\n<h2 id=\"h-9-moosend\" class=\"wp-block-heading\">9. Moosend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> $9\/month, 30-day free trial<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"402\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/moosend-drip-email-marketing-software.png?w=600\" alt=\"This is a screenshot of Moosend's automation builder showing an abandoned cart email workflow with a purchase trigger, time delay, conditional filter, and automated follow-up email.\" class=\"wp-image-171345\" style=\"width:1901px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/moosend-drip-email-marketing-software.png 2001w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/moosend-drip-email-marketing-software.png?resize=300,201 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/moosend-drip-email-marketing-software.png?resize=768,515 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/moosend-drip-email-marketing-software.png?resize=600,402 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/moosend-drip-email-marketing-software.png?resize=1536,1029 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Moosend&rsquo;s visual automation builder can help you set up abandoned cart and other ecommerce drip campaigns. Image source: <a href=\"https:\/\/moosend.com\/\">Moosend<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to build sophisticated drip campaigns without stretching your budget, <a href=\"https:\/\/moosend.com\/\">Moosend<\/a> is a value-for-money option. The platform offers an intuitive drag-and-drop automation builder that supports a wide range of triggers and actions, making it easy to create everything from welcome series and abandoned cart reminders to post-purchase follow-ups and <a href=\"https:\/\/www.constantcontact.com\/blog\/email-nurturing\/\">lead nurturing sequences<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moosend also does a great job at personalization. You can segment subscribers based on demographics, campaign engagement, website activity, purchase behavior, and other custom criteria. This lets you use dynamic content and product recommendation blocks to tailor each email to specific audiences. As your audience grows, these segmentation tools make it much easier to deliver relevant drip campaigns instead of &ldquo;one-size-fits-all&rdquo; messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite offering advanced functionality, Moosend remains affordable. Compared to many of the other platforms we reviewed, it includes advanced automation capabilities at a much lower starting price. This makes it an attractive option for startups and small businesses that want powerful drip marketing tools without committing to an expensive subscription.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it may not include multiple marketing tools as some larger platforms (e.g., SMS messages), it delivers excellent value for businesses focused primarily on email automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-built automation recipes that cover common use cases<\/li>\n\n\n\n<li>Easy to master even for complete beginners<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No SMS marketing tools<\/li>\n\n\n\n<li>The landing page builder offers basic functionality<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-pricing-7\" class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid plans start at $9\/month with the Pro plan, which includes unlimited email campaigns, email marketing automation, the AI Writer, and real-time reports. With the Moosend+ plan, you can add enterprise-grade features to your Pro plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is also a 30-day free trial that lets you test the platform&rsquo;s capabilities before purchasing a paid plan.<\/p>\n\n\n\n<h2 id=\"h-choosing-the-right-drip-email-marketing-software\" class=\"wp-block-heading\">Choosing the right drip email marketing software<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most effective drip campaigns are the ones that consistently deliver the right message at the right time. Some platforms are built for ecommerce, others excel at creator marketing or advanced automation, while some prioritize simplicity and affordability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on the features you&rsquo;ll actually use, whether that&rsquo;s segmentation, personalization, AI, or multichannel campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re looking for a platform that balances ease of use with powerful automation, Constant Contact is a great place to start. You can explore its automation tools and try them yourself through the <a href=\"https:\/\/www.constantcontact.com\/signup\">30-day free trial<\/a>.<\/p>\n\n\n\n<h2 id=\"h-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some frequently asked questions and their answers about drip campaigns.<\/p>\n\n\n\n<h3 id=\"h-1-what-are-some-common-drip-campaigns-for-small-businesses\" class=\"wp-block-heading\">1. What are some common drip campaigns for small businesses?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most effective drip campaigns for small businesses include welcome email series, lead-nurturing campaigns, abandoned-cart reminders, post-purchase follow-ups, re-engagement emails, onboarding sequences, birthday offers, and requests for customer reviews.<\/p>\n\n\n\n<h3 id=\"h-2-what-is-the-difference-between-a-drip-campaign-and-an-email-newsletter\" class=\"wp-block-heading\">2. What is the difference between a drip campaign and an email newsletter?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A drip campaign is triggered automatically when someone takes a specific action, such as signing up for your email list or making a purchase. An email newsletter is usually sent manually to a larger audience at a scheduled time. While newsletters keep subscribers informed, drip campaigns deliver timely, personalized messages based on customer behavior.<\/p>\n\n\n\n<h3 id=\"h-3-can-i-create-drip-campaigns-without-technical-experience\" class=\"wp-block-heading\">3. Can I create drip campaigns without technical experience?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, modern marketing automation platforms include visual automation builders and ready-made templates that make it easy to create drip campaigns without coding. If you&rsquo;re just getting started, look for software with prebuilt workflows, AI-assisted content creation, and a drag-and-drop automation builder to launch campaigns quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Someone signs up for your newsletter. Great. You send them a welcome email, then nothing happens. Three weeks later, you remember they exist and send a discount. By then, they&rsquo;ve probably forgotten they ever subscribed. That&rsquo;s the problem with relying on memory instead of automation. Every delayed follow-up is a missed opportunity to answer questions, [&hellip;]<\/p>\n","protected":false},"author":737,"featured_media":171308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[579],"tags":[8787,8860],"content_type":[1462],"industry":[8498],"feature":[8637,8615,9825],"article_type":[],"coauthors":[9894],"class_list":["post-171305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-automation","tag-email-marketing","content_type-blog-article","industry-industry-general","feature-drip-campaigns","feature-email-marketing-automation","feature-sms-marketing"],"acf":{"show_last_modified_date":true,"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":"","article_thumbnail":{"ID":171309,"id":171309,"title":"drip email marketing software thumb","filename":"drip-email-marketing-software-thumb.png","filesize":214463,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/07\/drip-email-marketing-software-thumb.png","link":"https:\/\/www.constantcontact.com\/blog\/best-drip-email-marketing-software\/drip-email-marketing-software-thumb\/","alt":"A man with a laptop explaining something to a woman","author":"737","description":"","caption":"","name":"drip-email-marketing-software-thumb","status":"inherit","uploaded_to":171305,"date":"2026-07-15 10:28:07","modified":"2026-07-15 10:29:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"ctct_related_features":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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