{"id":171571,"date":"2026-07-23T11:23:45","date_gmt":"2026-07-23T15:23:45","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=171571"},"modified":"2026-07-23T11:23:47","modified_gmt":"2026-07-23T15:23:47","slug":"customer-story-get-ahead","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/customer-story-get-ahead\/","title":{"rendered":"Brand Consistency Meets Local Flexibility at Get Ahead"},"content":{"rendered":"\n

When Rebecca Newenham founded Get Ahead<\/a>, a UK-based virtual agency and outsourcing network, she built the business on a simple idea: give growing businesses across the UK access to expert marketing and business support while giving talented professionals the flexibility to work on their own terms. <\/p>\n\n\n\n

Today, Get Ahead has grown into a nationwide franchise with dozens of franchisees serving businesses across the United Kingdom. As the franchise grew, Rebecca’s focus shifted to helping franchisees communicate authentically with their local audiences while maintaining a consistent brand experience.  <\/p>\n\n\n\n

\"\"
Rebecca Newenham, Get Ahead Founder (image provided)<\/figcaption><\/figure>\n\n\n\n

This is especially important because networking is at the heart of how Get Ahead franchisees grow. They build their businesses by attending local events, creating connections within their communities, and becoming trusted partners for small businesses.  But maintaining those relationships takes more than face-to-face conversations. It requires consistent communication long after the networking event ends. <\/p>\n\n\n\n

Outgrowing basic email<\/strong><\/h2>\n\n\n\n

Get Ahead initially relied on Mailchimp for email marketing. While it worked for basic campaigns,  it quickly became clear that the platform couldn’t support the unique needs of a growing franchise organization. <\/p>\n\n\n\n

“The biggest issue was structure. As a franchise, we needed a setup where the head office could maintain control over the core branding and the monthly marketing email, but the individual franchisees could still have their own space to do their own thing if they wanted to. And Mailchimp just didn’t have that flexibility for us.”<\/p>\n\n\n\n

The head office created and distributed a monthly newsletter for franchisees to send to their audiences, but the experience was limited. While the emails provided a consistent brand presence, franchisees had little opportunity to personalize the content for their local markets or make it their own. Without that flexibility, many weren’t fully engaging with the platform.<\/p>\n\n\n\n

“With Mailchimp, it was just very rigid,” Rebecca explained. “The individual regional impact wasn’t very big.”<\/p>\n\n\n\n

Finding a better fit with Constant Contact Teams<\/strong><\/h2>\n\n\n\n

When Rebecca discovered Constant Contact Teams<\/a>, she immediately saw something Mailchimp couldn’t offer: a platform built around the realities of franchise marketing.<\/p>\n\n\n\n

Constant Contact Teams’ multi-account structure allowed Get Ahead to create professionally branded templates at the corporate level while giving individual franchisees the flexibility to personalize their communications for their own audiences.<\/p>\n\n\n\n

“The multi-level account structure has been the biggest benefit for us. It’s genuinely the perfect solution for any franchise model.”<\/p>\n\n\n\n

The head office now creates email templates<\/a> that lock key brand elements and messaging while allowing franchisees to add regional content, showcase networking events, and communicate in their own voice without compromising the overall brand. “I like the fact that we can lock in some of the templates, but also give them freedom.” <\/p>\n\n\n\n

This created a marketing experience that is both consistent and personal. Every franchisee starts with the same foundation, but can adapt communications to reflect their local market and their own voice.<\/p>\n\n\n\n

“It is now really encouraging them all to have their own regional section. So they’re all amending and making it much more personal,” Rebecca explains. “I feel that if someone were to get two of the emails from different franchisees, obviously, the main core text will be the same, but the flavor of that franchisee is able to come through.”<\/p>\n\n\n\n

Empowering franchisees<\/strong><\/h2>\n\n\n\n

For Rebecca, the biggest change wasn’t the templates; it was seeing the franchisees’ adoption of the tool increase. <\/p>\n\n\n\n

“I’ve loved it because I’ve really seen each and every one of my franchisees become empowered with using it,” said Rebecca. “Historically, email marketing was something we offered within our head office function, and we’d be pumping it out to the franchisees and they sort of take it or leave it. But now I’m seeing them individually utilizing their own child accounts in a much more proactive way.”<\/p>\n\n\n\n

Now, franchisees are actively using Constant Contact to stay connected with clients, nurture prospects, follow up after networking events, and market their businesses consistently.<\/p>\n\n\n\n

The ability to support the diverse needs of the Get Ahead franchise network has been key. Rather than just solving one challenge, Constant Contact gives Get Ahead Franchisees a comprehensive set of tools to support nearly every aspect of their marketing and client engagement. Every franchisee works differently; some want to build sophisticated automations<\/a>, while others simply need an easy way to stay connected with clients and prospects. One of Get Ahead’s newest franchisees now uses Constant Contact as her primary CRM,  while others use it to segment contacts, schedule social media posts<\/a>, and personalize communications. As Rebecca puts it, Constant Contact allows each franchisee to “use as much or as little as suits them.”<\/p>\n\n\n\n

\"\"
Rebecca with some of the Get Ahead Franchisees (image provided)<\/figcaption><\/figure>\n\n\n\n

For newer franchisees, the platform has become an essential tool for building and nurturing relationships from day one. As one of Rebecca’s newest franchisees explains:  <\/p>\n\n\n\n

“Using Constant Contact for me has been a total game-changer for how I’m communicating with my business contacts. I love how easy it is to use templates to create professional emails and newsletters for my business. That means I can focus on the messaging and regular engagement. It also makes follow-up from events so easy, which is so crucial for a new business.”<\/p>\n\n\n\n

Easy to learn, easy to scale<\/strong><\/h2>\n\n\n\n

The ease of use has been just as important as the tool’s feature offerings. <\/p>\n\n\n\n

“I don’t feel it’s been a huge learning curve,” explains Rebecca.  “I think it feels very straightforward to use, which, when I’m paying for people’s time to do it, is quite important.”<\/p>\n\n\n\n

Because the platform feels intuitive, franchisees spend less time learning the software and more time building relationships.<\/p>\n\n\n\n

The franchise has benefitted, too. Since switching to Constant Contact, Get Ahead has seen a 29% year-over-year increase in email activity and significantly improved engagement across the network. Overall open rates have grown 29.1% compared to the previous year, and click rates have increased 75.5%, reaching an average of 5.3% (3% above the industry average). <\/p>\n\n\n\n

Constant Contact has also made Get Ahead’s marketing team more efficient. Because creating and managing campaigns takes her marketing consultant less time, Rebecca estimates that it has reduced her marketing consultant costs by roughly 10 percent. <\/p>\n\n\n\n

More than a tech investment<\/strong><\/h2>\n\n\n\n

Get Ahead’s return on investment goes beyond efficiency. “I think it’s had a positive return on investment in terms of how my franchisees feel I’m investing in them because we’re providing them with really spot-on software and also visually fits really nicely with us.”<\/p>\n\n\n\n

Constant Contact’s onboarding experience has also helped the team feel confident from the moment they log in to the tool. The partnership helped accelerate adoption across the franchise network and reinforced Rebecca’s confidence that she’d chosen the right platform. <\/p>\n\n\n\n

“Constant Contact really gave us that sense of wanting it to succeed for us, which was amazing,” Rebecca said. “Your guys jumped on a call with our franchisees as well. So, I felt that was quite extraordinary, actually, that you were prepared to do that and have that interest in us.”<\/p>\n\n\n\n

Building stronger communities through better communication<\/strong><\/h2>\n\n\n\n

With franchisees communicating more consistently, sharing expertise, and following up after networking events, email has become an extension of the company’s community-first approach. <\/p>\n\n\n\n

\"\"
Rebecca (right) at a networking event (image provided)<\/figcaption><\/figure>\n\n\n\n

“We’ve been much more consistent at sending information out, sharing our knowledge and highlighting local businesses and giving them a spotlight. So [Constant Contact Teams] definitely aided not only our business growth, but our connection with the local business community.”<\/p>\n\n\n\n

For Rebecca, that’s what makes Constant Contact such an important part of the business. <\/p>\n\n\n\n

“Constant Contact has been a game changer for us for how we communicate with our community, whether that’s clients, fellow business owners, or anyone in that. We’re all about community.”<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

When Rebecca Newenham founded Get Ahead, a UK-based virtual agency and outsourcing network, she built the business on a simple idea: give growing businesses across the UK access to expert marketing and business support while giving talented professionals the flexibility to work on their own terms.  Today, Get Ahead has grown into a nationwide franchise 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