{"id":174016,"date":"2026-10-15T13:15:33","date_gmt":"2026-10-15T17:15:33","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=174016"},"modified":"2026-10-15T13:18:37","modified_gmt":"2026-10-15T17:18:37","slug":"small-business-marketing-budget","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/small-business-marketing-budget\/","title":{"rendered":"Small Business Marketing Budget: How Much to Spend"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><ul style=\"background-color:#d6f8ff\" class=\"wp-block-list has-background has-medium-font-size\">\n<li><strong>Use revenue as your starting benchmark.<\/strong> Most small businesses allocate single-digit percentages to marketing, so use that as an anchor and adjust for your current growth stage and cash flow.<\/li>\n\n\n\n<li><strong>Categorize spend by actual line items.<\/strong> Group expenses into software, paid ads, creative production, and physical materials so every invoice has a clear, planned home.<\/li>\n\n\n\n<li><strong>Prioritize owned channels first.<\/strong> Focus on email, text messaging, and list-building to create high-ROI assets that continue driving sales even if you pause paid advertising.<\/li>\n\n\n\n<li><strong>Track conversions and adjust quarterly.<\/strong> Assign a clear sales or cost-per-lead goal to every category, using real performance data to move money into what works best.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every dollar you spend feels heavier when you&rsquo;re the one signing the checks. When cash is tight and time is even tighter, marketing can easily feel like an expensive gamble. A clear small business marketing budget takes the guesswork out of where your money goes, keeping you from overspending on impulse tactics in slow months or abandoning marketing when unexpected costs pop up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers how to figure out how much you should be spending on marketing, what line items belong in your budget, how to split your budget across channels, and how to track what&rsquo;s working so you can allocate your future spending accordingly.<\/p>\n\n\n\n<h2 id=\"h-what-is-a-small-business-marketing-budget\" class=\"wp-block-heading\">What is a small business marketing budget?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think of a marketing budget as a spending plan that turns guesswork into clear decisions. It&rsquo;s a plan you can use to decide where money goes before the month starts. Most owners set it monthly, quarterly, or yearly. It covers both paid work (such as ads) and free work that still costs your time (such as posting to social media and sending email newsletters).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between a budget and a guess is direction. Without one, you react to whatever ad or trend shows up this week. With one, you decide in advance and spend on purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Say a florist sets aside $300 a month. That plan tells her whether a new sign, a boosted post, or a spring email deserves the next $50. Without it, the call comes down to a gut feeling on a busy morning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even a modest plan beats no plan, and you don&rsquo;t need a big number to start. Our roundup of <a href=\"\/blog\/market-your-small-business\/\">affordable marketing tactics<\/a> shows how far a small budget can go.<\/p>\n\n\n\n<h2 id=\"h-why-a-marketing-budget-matters\" class=\"wp-block-heading\">Why a marketing budget matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is often the first budget line small business owners cut and the one they regret cutting fastest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A budget does more than cap spending; it changes how you make decisions. Here&rsquo;s what a clear plan gives you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on what works.<\/strong> A set budget pushes you to back your best channels instead of sprinkling cash everywhere.<\/li>\n\n\n\n<li><strong>Protection from panic spending.<\/strong> Planned limits keep you from overspending on a shiny new ad platform in a slow month.<\/li>\n\n\n\n<li><strong>A number to measure against.<\/strong> You can only judge return once you know what you put in.<\/li>\n\n\n\n<li><strong>Room to grow on purpose.<\/strong> A budget lets you scale winners deliberately rather than reacting week to week.<\/li>\n\n\n\n<li><strong>Less stress at reporting time.<\/strong> Categorized spend is far easier to review and report.<\/li>\n\n\n\n<li><strong>A clearer story for lenders and partners.<\/strong> A written budget shows you run marketing like the rest of the business.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">According to our <a href=\"\/blog\/small-business-now-q1-2026-inflation-report\/\">Q1 2026 Small Business Now report<\/a>, 68% of small business owners expected their marketing budgets to grow in 2026. That tells you most owners see marketing as the way through a tight economy, not the first thing to cut.<\/p>\n\n\n\n<h2 id=\"h-how-much-should-a-small-business-spend-on-marketing\" class=\"wp-block-heading\">How much should a small business spend on marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So what&rsquo;s the right number for you? How much you spend depends on your revenue, your stage, and your goals, but a couple of benchmarks can give you a jumping-off point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.synovus.com\/business\/resource-center\/starting-your-business\/marketing-budget-for-small-business\/\" target=\"_blank\" rel=\"noopener\">Synovus<\/a>, the average small business spends about 8.11% of revenue on marketing. Treat that as a reference point, not a rule, since a new business often spends more to build early awareness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Averages also hide reality. <a href=\"https:\/\/www.lyfemarketing.com\/blog\/what-is-the-marketing-cost-for-a-small-business\/\" target=\"_blank\" rel=\"noopener\">LYFE Marketing<\/a> found 62% of US small businesses with up to 10 employees spend under $5,000 a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three different approaches can help you land on a figure for your marketing budget:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Percentage of revenue.<\/strong> Set spend as a share of sales; this is the simplest starting point for a new budget.<\/li>\n\n\n\n<li><strong>Goal-based budgeting.<\/strong> Work backward from a target, like 50 new customers, and figure out how much you need to fund the channels that will help you acquire them.<\/li>\n\n\n\n<li><strong>Competitor benchmarking.<\/strong> Look at what similar businesses in your space are spending on marketing, then adjust for your own goals and revenue.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever method you pick, your small business marketing budget should fit the cash you actually have on hand.<\/p>\n\n\n\n<h3 id=\"h-sample-budget-by-annual-revenue\" class=\"wp-block-heading\">Sample budget by annual revenue<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This table shows what common marketing budgets look like at a few different revenue levels:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-ctct-orange\"><table class=\"has-fixed-layout\"><thead><tr><th colspan=\"1\" rowspan=\"1\">Annual revenue<\/th><th colspan=\"1\" rowspan=\"1\">5% budget<\/th><th colspan=\"1\" rowspan=\"1\">7% budget<\/th><th colspan=\"1\" rowspan=\"1\">10% budget<\/th><\/tr><\/thead><tbody><tr><td colspan=\"1\" rowspan=\"1\">$50,000<\/td><td colspan=\"1\" rowspan=\"1\">$2,500<\/td><td colspan=\"1\" rowspan=\"1\">$3,500<\/td><td colspan=\"1\" rowspan=\"1\">$5,000<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">$100,000<\/td><td colspan=\"1\" rowspan=\"1\">$5,000<\/td><td colspan=\"1\" rowspan=\"1\">$7,000<\/td><td colspan=\"1\" rowspan=\"1\">$10,000<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">$250,000<\/td><td colspan=\"1\" rowspan=\"1\">$12,500<\/td><td colspan=\"1\" rowspan=\"1\">$17,500<\/td><td colspan=\"1\" rowspan=\"1\">$25,000<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">$500,000<\/td><td colspan=\"1\" rowspan=\"1\">$25,000<\/td><td colspan=\"1\" rowspan=\"1\">$35,000<\/td><td colspan=\"1\" rowspan=\"1\">$50,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Look at the row closest to your revenue as a starting point. For most small businesses, that monthly figure is enough to fund two or three channels well instead of spreading money everywhere. From there, you can shift the mix as you learn which channels pull their weight.<\/p>\n\n\n\n<h2 id=\"h-what-a-small-business-marketing-budget-includes\" class=\"wp-block-heading\">What a small business marketing budget includes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A practical marketing budget translates your strategy into four primary cost buckets. Grouping your spend this way ensures you account for actual invoices rather than just abstract channel names.<\/p>\n\n\n\n<h4 id=\"h-1-software-and-marketing-tools\" class=\"wp-block-heading\">1. Software and marketing tools<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">These are your predictable, recurring subscription costs &mdash; the infrastructure that keeps your marketing running without constant manual effort.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email and SMS platforms:<\/strong> The software used to manage your contact lists, send newsletters, and run automated welcome or cart-reminder sequences.<\/li>\n\n\n\n<li><strong>Website hosting and domains:<\/strong> The foundational costs to keep your site and landing pages online.<\/li>\n\n\n\n<li><strong>Social schedulers and design apps:<\/strong> Tools used to batch-schedule posts, create quick graphics, or edit short videos.<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-2-paid-advertising-and-media-spend\" class=\"wp-block-heading\">2. Paid advertising and media spend<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This bucket covers variable costs where you pay directly for eyeballs or clicks. Because ad costs can scale quickly, always set a strict monthly ceiling for this category.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search engine ads:<\/strong> Bidding on local search terms (e.g., Google Ads) to capture people actively searching for your service.<\/li>\n\n\n\n<li><strong>Paid social ads:<\/strong> Boosting top-performing posts or running targeted ad campaigns on Facebook and Instagram to reach new local audiences.<\/li>\n\n\n\n<li><strong>Local offline ads:<\/strong> Sponsorships for community sports teams, ads in neighborhood bulletins, or local print directories.<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-3-creative-and-content-production\" class=\"wp-block-heading\">3. Creative and content production<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Even free channels like email and social media require assets to fill them. If you create everything in-house, this line item might be zero, but outsourcing any part of the process belongs here.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Freelance support:<\/strong> Copywriters, graphic designers, or virtual assistants hired to draft emails, write blog posts, or set up campaigns.<\/li>\n\n\n\n<li><strong>Photography and video:<\/strong> Hiring a local photographer for a seasonal product photoshoot or purchasing stock imagery.<\/li>\n\n\n\n<li><strong>Branding and design assets:<\/strong> One-off costs for logo updates, custom email templates, or brand guidelines.<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-4-physical-assets-and-promotional-materials\" class=\"wp-block-heading\">4. Physical assets and promotional materials<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In-person touchpoints bridge the gap between digital marketing and your physical location or events.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Print marketing:<\/strong> Business cards, flyers, menu inserts, and direct-mail postcards.<\/li>\n\n\n\n<li><strong>In-store signage:<\/strong> QR code counter stands for email sign-ups, window decals, or event banners.<\/li>\n\n\n\n<li><strong>Merchandise and samples:<\/strong> Branded swag, product samples for giveaways, or loyalty reward cards.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-how-to-decide-where-your-money-goes\" class=\"wp-block-heading\">How to decide where your money goes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a $500 monthly budget, splitting it evenly across six different channels leaves you with less than $85 per channel, which is too little to make a real impact. Spreading a small budget thin is the fastest way to waste it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, anchor your spending to specific goals using five simple rules:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fund goals, not activity:<\/strong> Allocate money to the channels that directly drive your primary target (like filling midweek appointments or generating local quote requests), not just what keeps you feeling busy.<\/li>\n\n\n\n<li><strong>Follow customer attention:<\/strong> Invest in the specific platforms where your target audience already spends their time.<\/li>\n\n\n\n<li><strong>Set a hard cap on paid ads:<\/strong> Paid media can easily swallow a budget, so set a strict monthly ceiling before launching a campaign.<\/li>\n\n\n\n<li><strong>Prioritize owned channels:<\/strong> Keep low-cost channels like email, text, and list-building funded first. They build an audience you own outright rather than rent from an algorithm.<\/li>\n\n\n\n<li><strong>Reserve 10% to experiment:<\/strong> Hold back a small test fund each quarter to try a new offer or platform without risking your core strategy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prioritizing owned channels gives you an insurance policy when cash gets tight. You can pause ad spend during a slow month, but an email list you built still reaches your customers for free. Fund the channels that give you long-term control first, then let real performance metrics dictate where you shift funds each quarter.<\/p>\n\n\n\n<h2 id=\"h-step-by-step-guide-to-building-your-marketing-budget\" class=\"wp-block-heading\">Step-by-step guide to building your marketing budget<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know everything your marketing budget needs to include, here&rsquo;s how to put it together for your business.<\/p>\n\n\n\n<h3 id=\"h-step-1-set-clear-marketing-goals\" class=\"wp-block-heading\">Step 1: Set clear marketing goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every dollar needs a job. Decide what you want more of, whether that&rsquo;s leads, sales, or repeat visits, and attach a number to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A salon wanting to fill slow weekdays might aim for 30 extra bookings a month, then fund only what drives that. If you&rsquo;re unsure what your customers respond to, <a href=\"\/blog\/how-to-do-market-research\/\">do simple market research<\/a> first.<\/p>\n\n\n\n<h3 id=\"h-step-2-pick-your-budget-number\" class=\"wp-block-heading\">Step 2: Pick your budget number<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now choose the figure. Apply a percentage of revenue or work backward from your goal, then check it against the table above so the number matches your cash on hand.<\/p>\n\n\n\n<h3 id=\"h-step-3-choose-two-or-three-channels\" class=\"wp-block-heading\">Step 3: Choose two or three channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&rsquo;s tempting to chase every channel at once, but spreading a small budget thin wastes it. Pick two or three where your audience already is and go deep. A local gym might start with email and Instagram before touching paid search.<\/p>\n\n\n\n<h3 id=\"h-step-4-divide-the-budget-by-category\" class=\"wp-block-heading\">Step 4: Divide the budget by category<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Split your number across the channels you chose. A small monthly budget usually goes furthest when most of it funds owned channels like email, text, and list growth, with a slice held back to test something new. The point isn&rsquo;t to copy a formula; it&rsquo;s to give every dollar a clear job before the month starts.<\/p>\n\n\n\n<h3 id=\"h-step-5-set-kpis-and-track-spending\" class=\"wp-block-heading\">Step 5: Set KPIs and track spending<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A budget without tracking is just a wish. Decide how you&rsquo;ll judge each channel, using metrics such as cost per lead, return on ad spend, and conversions. Then check spending against those numbers so you can <a href=\"\/blog\/return-on-investment\/\">measure your return on investment<\/a> as you go.<\/p>\n\n\n\n<h3 id=\"h-step-6-review-and-adjust-every-quarter\" class=\"wp-block-heading\">Step 6: Review and adjust every quarter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budgets aren&rsquo;t set once. Every quarter, move money toward what&rsquo;s working and trim what isn&rsquo;t. Tools that <a href=\"\/blog\/measuring-attribution\/\">measure marketing attribution<\/a> show which channels actually drive results, so you&rsquo;re adjusting on evidence, not hunches. Small, regular tune-ups beat one big guess at the start of the year.<\/p>\n\n\n\n<h2 id=\"h-best-practices-for-a-small-business-marketing-budget\" class=\"wp-block-heading\">Best practices for a small business marketing budget<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Smart budgeting is a habit, not a one-time math problem. A few routines keep your budget working harder over time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start small and scale winners.<\/strong> Test new channels with a minimal spend first. Once a tactic proves it generates a reliable return, move funds away from underperforming areas to scale up what works.<\/li>\n\n\n\n<li><strong>Protect your owned channels.<\/strong> Channels like email, SMS, and your contact list generate ongoing revenue long after paid ad budgets run out, offering the highest long-term return on your investment.<\/li>\n\n\n\n<li><strong>Copy the tactics, not the budget.<\/strong> A local auto repair shop can drive repeat bookings just as effectively as a national dealership chain simply by sending automated seasonal maintenance reminders to its email list.<\/li>\n\n\n\n<li><strong>Don&rsquo;t cut marketing when sales dip.<\/strong> Cutting marketing when sales dip creates a compounding slump for the following month. Keeping a steady baseline ensures you continue filling your pipeline even through quiet seasons.<\/li>\n\n\n\n<li><strong>Automate routine followups.<\/strong> One-time setups like <a href=\"https:\/\/www.constantcontact.com\/blog\/abandoned-cart-best-practices\/\">abandoned cart reminders<\/a> continue working long after you create them. Because these messages trigger automatically based on customer actions, they deliver continuous, hands-off sales that stretch your marketing budget significantly further.<\/li>\n\n\n\n<li><strong>Track conversions to know what&rsquo;s working.<\/strong> Monitor <a href=\"https:\/\/www.constantcontact.com\/blog\/marketing-kpis\/\">KPIs<\/a> like cost-per-lead and sales generated so <a href=\"https:\/\/www.constantcontact.com\/features\/email-tracking-software\">real-time reporting<\/a> can guide data-driven decisions on where to spend your next marketing dollar.<\/li>\n\n\n\n<li><strong>Keep a test reserve.<\/strong> Hold back a small portion of your quarterly budget to experiment with new platforms, offers, or creative assets without risking your core revenue channels.<\/li>\n\n\n\n<li><strong>Build in an emergency cushion.<\/strong> Leave a small buffer in your budget for unexpected costs or sudden opportunities to make sure one unexpeccted expense doesn&rsquo;t derail your entire marketing plan.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-running-your-marketing-from-one-affordable-platform\" class=\"wp-block-heading\">Running your marketing from one affordable platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When email, social, and text all live in different apps, your time &mdash; your most valuable resource of all! &mdash; leaks between them. Running them all from <a href=\"\/features\/view-all-features\">one connected marketing platform<\/a> like Constant Contact keeps campaigns, contacts, and reporting together, so a small team moves faster. For budget-conscious owners, <a href=\"\/pricing\">simple, affordable plans<\/a> mean you can start small and add only what you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When one platform sends your emails, schedules your posts, and tracks results, you spend less time switching tabs and more on the work that grows sales. That&rsquo;s the difference between a budget that leaks and one that compounds. Plus, you can <a href=\"https:\/\/www.constantcontact.com\/smb\/signup3?ic=blog\">try Constant Contact free for 30 days<\/a>.<\/p>\n\n\n\n<h2 id=\"h-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 id=\"h-how-much-should-a-small-business-spend-on-marketing-0\" class=\"wp-block-heading\">How much should a small business spend on marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most small businesses put a modest share of revenue toward marketing, often in the single digits, with newer businesses spending a bit more early on. Adjust the figure for your growth stage and goals rather than treating any number as fixed.<\/p>\n\n\n\n<h3 id=\"h-what-percentage-of-revenue-should-go-to-marketing\" class=\"wp-block-heading\">What percentage of revenue should go to marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A single-digit percentage of revenue is a common starting point, and growing businesses often push higher to build awareness. Treat the percentage as a floor you adjust, not a ceiling.<\/p>\n\n\n\n<h3 id=\"h-how-do-i-split-my-marketing-budget-across-channels\" class=\"wp-block-heading\">How do I split my marketing budget across channels?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Weight your budget toward the channels where your customers already spend attention, protect low-cost owned channels like email and text, and cap paid ads. Keep a small reserve so you can test something new each quarter.<\/p>\n\n\n\n<h3 id=\"h-how-do-i-know-if-my-marketing-budget-is-working\" class=\"wp-block-heading\">How do I know if my marketing budget is working?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Track cost per lead, return on ad spend, and conversions against the goals you set, then review them each quarter. If a channel isn&rsquo;t returning, move the money to one that is.<\/p>\n\n\n\n<h3 id=\"h-do-i-need-a-big-budget-to-market-a-small-business\" class=\"wp-block-heading\">Do I need a big budget to market a small business?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, owned channels like email, social media, and list-building can drive real results at low cost. A clear plan and consistent effort matter more than the size of the number.<\/p>\n\n\n\n<h2 id=\"h-put-your-marketing-budget-to-work\" class=\"wp-block-heading\">Put your marketing budget to work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A small business marketing budget turns guesswork into growth. Decide how much to spend, split it toward the channels your customers actually use, protect your owned channels, and track every dollar against a goal. Start small, measure, and move money to what works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/smb\/signup3?ic=blog\">Start your free trial today<\/a> and see how simple building a small business marketing budget can be.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Learn how much to spend on marketing, how to split your budget across channels, and how to track every dollar so your small business grows.<\/p>\n","protected":false},"author":726,"featured_media":174811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"post_signup_destination":"default"},"categories":[1494],"tags":[8770,8835,9293],"content_type":[1462],"industry":[8498],"feature":[8523,8630],"article_type":[],"coauthors":[9838],"class_list":["post-174016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-biz-marketing","tag-best-practices","tag-marketing","tag-social-media-advertising","content_type-blog-article","industry-industry-general","feature-email-marketing","feature-facebook-instagram-ads"],"acf":{"post_signup_destination":"default","article_thumbnail":{"ID":174810,"id":174810,"title":"small 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