\n
There is no fixed number, but for agents who nurture their sphere well, referrals and repeat business become the majority of their pipeline over time. The signal to watch is whether that stream is steady and growing, since about 86% of an agent’s business already comes from their existing database.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
Referrals are the best business in real estate, yet most agents treat them as luck rather than something they build. Here’s how to turn past clients into a predictable referral pipeline with email.<\/p>\n","protected":false},"author":707,"featured_media":174381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"post_signup_destination":"default"},"categories":[1494],"tags":[9029,8858,9420,9937],"content_type":[1462],"industry":[8514],"feature":[],"article_type":[],"coauthors":[9047],"class_list":["post-174338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-biz-marketing","tag-customer-retention","tag-real-estate","tag-real-estate-referrals","tag-sphere-of-influence","content_type-blog-article","industry-real-estate"],"acf":{"post_signup_destination":"default","article_thumbnail":{"ID":174382,"id":174382,"title":"RE Referrals Thumbnail","filename":"RE-Referrals-Thumbnail.jpg","filesize":60808,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/10\/RE-Referrals-Thumbnail.jpg","link":"https:\/\/www.constantcontact.com\/blog\/real-estate-referral-marketing\/re-referrals-thumbnail\/","alt":"","author":"646","description":"","caption":"","name":"re-referrals-thumbnail","status":"inherit","uploaded_to":174338,"date":"2026-10-01 17:52:12","modified":"2026-10-01 17:52:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":false,"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":"","post_hreflangs":false,"ctct_related_features":false},"yoast_head":"\n
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