{"id":175242,"date":"2026-11-09T11:04:52","date_gmt":"2026-11-09T16:04:52","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=175242"},"modified":"2026-11-09T11:10:29","modified_gmt":"2026-11-09T16:10:29","slug":"email-marketing-for-realtors-ca","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/email-marketing-for-realtors-ca\/","title":{"rendered":"Email Marketing for Realtors in Canada: Listings, Referrals &#038; CASL-Safe Lists"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><ul style=\"background-color:#d6f8ff\" class=\"wp-block-list has-background has-medium-font-size\">\n<li class=\"has-medium-font-size\"><strong>Treat consent as a crucial part of your list-building.<\/strong> Every commercial email you send in Canada needs consent, your sender details, and a working unsubscribe link.<\/li>\n\n\n\n<li><strong>Know when implied consent ends.<\/strong> Implied consent lasts two years after a purchase or lease and only six months after an inquiry.<\/li>\n\n\n\n<li><strong>Use<\/strong> <strong>referrals<\/strong> <strong>carefully.<\/strong> CASL allows a single outreach email to a referred lead if you name the referrer in full, but all future emails require consent.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Automate the reminders.<\/strong> Scheduled welcome, anniversary, and confirm-subscription emails keep you in touch and keep consent current without extra calendar work.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe a sign-in sheet from a spring open house is still sitting in your desk drawer. Or maybe you told a few past clients &ldquo;let&rsquo;s stay in touch&rdquo; at closing, and then a busy season got in the way. How many of those people have heard from you since?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email is the simplest way to follow through on those promises. In Canada, though, staying in touch also means keeping consent current under CASL, the country&rsquo;s anti-spam law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.constantcontact.com\/news\/2026-09-18-constant-contact-brings-major-real-estate-investment-to-canada-with-launch-of-constant-contact-for-real-estate\">Constant Contact&rsquo;s own research<\/a> found that 86% of an agent&rsquo;s business comes from their existing database and sphere of influence. The people already in your phone are your biggest source of future deals, so a healthy list is worth the effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers everything you need to master email marketing for Canadian realtors. Inside, you&rsquo;ll find contact consent rules, a six-step setup plan, and best practices to keep your list growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Important note<\/em><\/strong><em>: This guide is intended as general information, not legal advice, so check edge cases with your brokerage or a lawyer.<\/em><\/p>\n\n\n\n<h2 id=\"h-what-email-marketing-for-realtors-looks-like-in-canada\" class=\"wp-block-heading\">What email marketing for realtors looks like in Canada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing for real estate agents is the practice of using permission-based email to stay in touch with buyers, sellers, past clients, and your wider network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, realtor email marketing is a long-term relationship channel. You send newsletters, market updates, listing news, and homeowner check-ins between transactions. Done well, it keeps you top of mind when someone&rsquo;s ready to move or refer a friend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Canada, every commercial email also has to meet CASL standards. According to the <a href=\"https:\/\/crtc.gc.ca\/eng\/com500\/faq500.htm\" target=\"_blank\" rel=\"noreferrer noopener\">CRTC&rsquo;s CASL frequently asked questions<\/a>, you need to obtain consent, provide identification information, and enable a clear unsubscribe mechanism. Put simply, people have to agree to hear from you, know who you are, and be able to stop your emails easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like a guest list: People have to RSVP before you keep inviting them. If you&rsquo;re wondering what kind of emails to send at each client stage, this <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-email-marketing\/\">relationship-first email plan for agents<\/a> covers content mix and cadence in detail. Once consent is part of your routine, every email you send builds on solid ground.<\/p>\n\n\n\n<h2 id=\"h-why-email-matters-for-canadian-realtors-right-now\" class=\"wp-block-heading\">Why email matters for Canadian realtors right now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A slower market rewards the agent who keeps showing up. <a href=\"https:\/\/www.crea.ca\/cafe\/canadian-home-sales-pull-back-in-september\/\" target=\"_blank\" rel=\"noreferrer noopener\">CREA&rsquo;s September 2026 market update<\/a> reports that national home sales declined by 2.3% month over month. Fewer sales mean longer gaps between conversations, and the agent who stays in touch is the one people remember.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&rsquo;re probably handling that outreach yourself, too. In Constant Contact&rsquo;s Q1 2026 <a href=\"https:\/\/www.constantcontact.com\/blog\/small-business-now-q1-2026-inflation-report\/\">Small Business Now report<\/a>, 74% of small business owners expect the time they spend on marketing to increase this year. As your to-do list grows, your email system has to be simple enough to run between showings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s why email earns a spot in that busy week:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You own your list.<\/strong> It&rsquo;s the one channel where an algorithm change can&rsquo;t decide who sees your message.<\/li>\n\n\n\n<li><strong>It bridges long gaps between moves.<\/strong> Past clients may not need you for years, and a monthly email newsletter keeps your name familiar until they do.<\/li>\n\n\n\n<li><strong>Clicks show who&rsquo;s warming up.<\/strong> A past client who suddenly clicks on three property listings in one week may be thinking about a move.<\/li>\n\n\n\n<li><strong>Mistakes cost more than time.<\/strong> Businesses face <a href=\"https:\/\/laws-lois.justice.gc.ca\/eng\/acts\/e-1.6\/fulltext.html\" target=\"_blank\" rel=\"noreferrer noopener\">maximum penalties under CASL<\/a> of up to $10 million per violation, and individuals up to $1 million.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those figures are maximums rather than typical fines, but they show how seriously Canada treats permission. The bottom line is this: A list built on consent is the only kind worth building.<\/p>\n\n\n\n<h2 id=\"h-types-of-contacts-on-a-realtor-s-email-list\" class=\"wp-block-heading\">Types of contacts on a realtor&rsquo;s email list<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Who&rsquo;s on your list right now? Each contact type comes with its own consent status, and knowing which is which tells you what to send and when to ask for permission.<\/p>\n\n\n\n<h3 id=\"h-express-consent-subscribers\" class=\"wp-block-heading\">Express consent subscribers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These people actively opted in, such as through a website form or an unchecked box they ticked on a sign-in sheet. As <a href=\"https:\/\/crtc.gc.ca\/eng\/com500\/faq500.htm\" target=\"_blank\" rel=\"noreferrer noopener\">the CRTC confirms<\/a>, express consent doesn&rsquo;t expire, though the recipient can withdraw it at any time. You must be able to prove it, and pre-checked boxes don&rsquo;t count.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to express consent subscribers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send your monthly market newsletter<\/li>\n\n\n\n<li>Share new listings and price changes to potential home buyers<\/li>\n\n\n\n<li>Invite them to open houses and community events<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-past-clients-who-bought-or-leased-with-you\" class=\"wp-block-heading\">Past clients who bought or leased with you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/laws-lois.justice.gc.ca\/eng\/acts\/e-1.6\/fulltext.html\" target=\"_blank\" rel=\"noreferrer noopener\">Canada&rsquo;s Anti-Spam Legislation<\/a> treats the purchase or lease of land as an existing business relationship. Implied consent covers messages sent within two years of that purchase or lease, counted back from the day you send. It&rsquo;s a deadline, so ask for express consent before that window closes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use past clients to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send home anniversary notes<\/li>\n\n\n\n<li>Share neighbourhood market updates<\/li>\n\n\n\n<li>Ask for express consent well before the two-year mark<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-website-and-listing-inquiry-leads\" class=\"wp-block-heading\">Website and listing inquiry leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These people asked about one of your listings or your services. The same section of the Act limits implied consent from an inquiry to six months, and a buyer&rsquo;s search can easily outlast that. Ask for express consent early, while the conversation is still fresh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use inquiry leads to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer their question quickly and helpfully<\/li>\n\n\n\n<li>Send a short welcome series with buyer or educational content<\/li>\n\n\n\n<li>Invite them to opt in for ongoing updates<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-open-house-visitors\" class=\"wp-block-heading\">Open house visitors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A name and email on a sign-up sheet isn&rsquo;t automatically permission to market. Add a clear opt-in line with an unchecked box, or use <a href=\"https:\/\/www.constantcontact.com\/ca\/features\/list-building-tools\">sign-up forms and QR codes<\/a> so visitors can give express consent on the spot. When you&rsquo;re ready to write, these <a href=\"https:\/\/www.constantcontact.com\/blog\/open-house-follow-up\/\">open house follow-up emails<\/a> are a good place to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact open house visitors to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a same-day thank-you with similar listings or success stories<\/li>\n\n\n\n<li>Share the neighbourhood guide they asked about<\/li>\n\n\n\n<li>Invite them to your next open house<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-referred-prospects\" class=\"wp-block-heading\">Referred prospects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/laws.justice.gc.ca\/eng\/regulations\/SOR-2013-221\/page-1.html\" target=\"_blank\" rel=\"noreferrer noopener\">CASL&rsquo;s rules for referral emails<\/a> allow a single first email to someone referred by a person who has a relationship with both of you. That email must include the referrer&rsquo;s full name and say it&rsquo;s sent because of the referral. It still needs your sender details and an unsubscribe link, and any email after it needs consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This contact type will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make a warm introduction that names who connected you<\/li>\n\n\n\n<li>Offer one helpful resource<\/li>\n\n\n\n<li>Ask if they&rsquo;d like to keep hearing from you<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-quebec-contacts\" class=\"wp-block-heading\">Quebec contacts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you hold personal information about Quebec residents, <a href=\"https:\/\/www.cai.gouv.qc.ca\/protection-renseignements-personnels\/sujets-et-domaines-dinteret\/principaux-changements-loi-25\" target=\"_blank\" rel=\"noreferrer noopener\">Quebec&rsquo;s Law 25 overview<\/a> explains duties that apply on top of CASL. You&rsquo;ll need to publish your privacy lead&rsquo;s title and contact details on your website and keep written consent requests separate from other information. You also have to notify the Commission d&rsquo;acc&egrave;s &agrave; l&rsquo;information and affected people about incidents that carry a risk of serious injury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When treating Quebec contacts, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer email preferences in French when that&rsquo;s what they&rsquo;d prefer<\/li>\n\n\n\n<li>Share Quebec-specific market news<\/li>\n\n\n\n<li>Keep consent records especially tidy<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-realtor-consent-info-at-a-glance\" class=\"wp-block-heading\">Realtor consent info at a glance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keep this table handy when revisiting your email marketing strategy:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-ctct-blue\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#d6f8ff\"><thead><tr><th>Contact type<\/th><th>Consent basis<\/th><th>How long it lasts<\/th><th>Your next move<\/th><\/tr><\/thead><tbody><tr><td>Express consent subscribers<\/td><td>Express<\/td><td>Until they unsubscribe<\/td><td>Keep sending useful emails<\/td><\/tr><tr><td>Past clients<\/td><td>Implied<\/td><td>2 years from the purchase or lease<\/td><td>Ask for express consent before it ends<\/td><\/tr><tr><td>Inquiry leads<\/td><td>Implied<\/td><td>6 months from the inquiry<\/td><td>Invite them to opt in early<\/td><\/tr><tr><td>Open house visitors<\/td><td>Only what they agreed to on your form<\/td><td>Until they unsubscribe, if they gave express consent<\/td><td>Collect express consent at sign-in<\/td><\/tr><tr><td>Referred prospects<\/td><td>Referral exception<\/td><td>One email<\/td><td>Ask for consent in that email<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Notice that every row points toward the same goal: express consent. Implied consent and the referral exception only buy you time.<\/p>\n\n\n\n<h2 id=\"h-how-consent-turns-into-better-email-campaign-results\" class=\"wp-block-heading\">How consent turns into better email campaign results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A buyer who toured homes in Halifax last spring keeps clicking your market updates because they chose to get them. That&rsquo;s what a consent-based list looks like in practice: People expect your emails, so they read them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s how consent connects to results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opted-in readers expect you.<\/strong> People who asked for your emails recognize your name when it shows up.<\/li>\n\n\n\n<li><strong>Permission status shows who needs a nudge.<\/strong> Tracking implied and express consent tells you who needs a confirm email.<\/li>\n\n\n\n<li><strong>Automation sends renewal requests on time.<\/strong> A scheduled confirm-subscription email goes out before implied consent ends.<\/li>\n\n\n\n<li><strong>Easy exits protect you.<\/strong> <a href=\"https:\/\/crtc.gc.ca\/eng\/internet\/pub\/20260331.htm\" target=\"_blank\" rel=\"noreferrer noopener\">CRTC&rsquo;s latest CASL enforcement report<\/a> cites complaints about broken links and complicated unsubscribe processes, so test yours.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A study of 37,000 successful Constant Contact customers found that 40% of the most successful ones use automations. For you, that means steady follow-up can come from a schedule you set once. That&rsquo;s when email marketing for realtors starts paying off, because every email has a better shot at turning into a conversation.<\/p>\n\n\n\n<h2 id=\"h-how-to-build-a-casl-ready-email-plan\" class=\"wp-block-heading\">How to build a CASL-ready email plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These six steps turn email marketing for realtors into a routine you can run between showings. Work through them in order, since each one sets up the next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start, choose an email marketing software to manage everything in one place. <a href=\"https:\/\/www.constantcontact.com\/real-estate\">Constant Contact<\/a> for example provides real estate agents with dedicated solutions made just for them.<\/p>\n\n\n\n<h3 id=\"h-step-1-sort-every-contact-by-how-you-got-it\" class=\"wp-block-heading\">Step 1: Sort every contact by how you got it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pull contacts from your phone, CRM, sign-in sheets, and transaction files into one place. Tag each one with its source, date, and consent type. This will also help segment your audience to deliver targeted real-estate email marketing campaigns down the line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you know the exact date each past client bought their home? Without that date, you can&rsquo;t tell when implied consent runs out, and emailing them past the two-year mark puts you straight into CASL violation territory.<\/p>\n\n\n\n<h3 id=\"h-step-2-add-a-clear-opt-in-to-every-sign-up-point\" class=\"wp-block-heading\">Step 2: Add a clear opt-in to every sign-up point<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your website forms, open house sign-ins, landing pages, and event registrations all need a clear, unchecked opt-in box. Add a line that explains what people will get, such as a monthly market update for their neighbourhood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To grow your lists, it&rsquo;s better to keep forms short. A name and email address are enough to start. You can always gather their budget, timeline, and preferred neighbourhoods later as you build relationships.<\/p>\n\n\n\n<h3 id=\"h-step-3-set-up-your-sender-details-and-unsubscribe-link\" class=\"wp-block-heading\">Step 3: Set up your sender details and unsubscribe link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every commercial email needs your name, your brokerage, a valid mailing address, and a working unsubscribe link. Under <a href=\"https:\/\/laws-lois.justice.gc.ca\/eng\/acts\/e-1.6\/fulltext.html\" target=\"_blank\" rel=\"noreferrer noopener\">CASL&rsquo;s unsubscribe rules<\/a>, you must process requests without delay, and no later than 10 business days. Set your footer once in your account so every email includes it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the <a href=\"https:\/\/crtc.gc.ca\/eng\/com500\/faq500.htm\" target=\"_blank\" rel=\"noreferrer noopener\">CRTC&rsquo;s sender identification guidance<\/a>, your mailing address doesn&rsquo;t have to be your home, so a P.O. box works. Your email address and unsubscribe link also need to stay valid for at least 60 days after you send.<\/p>\n\n\n\n<h3 id=\"h-step-4-ask-for-express-consent-before-implied-consent-expires\" class=\"wp-block-heading\">Step 4: Ask for express consent before implied consent expires<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While implied consent is still valid, send a short, friendly email asking people to confirm they want to keep hearing from you. Tell them what they&rsquo;ll get and how often and make the call to action easy to spot,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.constantcontact.com\/blog\/constant-contact-casl\/\">Constant Contact&rsquo;s CASL consent tools<\/a> let you record whether each contact has implied or express permission. You can also start from a ready-made CASL Confirm Subscription template.<\/p>\n\n\n\n<h3 id=\"h-step-5-automate-the-timing-you-d-otherwise-forget\" class=\"wp-block-heading\">Step 5: Automate the timing you&rsquo;d otherwise forget<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Set up <a href=\"https:\/\/www.constantcontact.com\/ca\/features\/email-marketing-automation\">automated email paths<\/a> for welcome emails, home anniversaries, and confirm-subscription emails tied to the date a contact joined or bought. If a client in Calgary bought in March 2025, a confirm request can go out months before March 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automation keeps the consent clock from turning into a calendar chore. It also ensures re-engagement campaigns trigger right on schedule, converting expiring leads into permanent subscribers before you lose the legal right to email them.<\/p>\n\n\n\n<h3 id=\"h-step-6-send-a-steady-rhythm-of-useful-emails\" class=\"wp-block-heading\">Step 6: Send a steady rhythm of useful emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once consent is in order, settle into a predictable rhythm, such as a monthly market update plus timely listing news. Keep most emails helpful, and promote listings on schedule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch clicks, replies, and unsubscribe rates after each send. Lean into the topics that drive clicks, and dial back your frequency or adjust your messaging if you see a spike in unsubscribes or a drop in conversion rates.<\/p>\n\n\n\n<h2 id=\"h-best-practices-for-realtor-email-in-canada\" class=\"wp-block-heading\">Best practices for realtor email in Canada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Small habits keep a consent-based list healthy, and these are the ones worth building first:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write like a neighbour.<\/strong> Share the kind of local news you&rsquo;d mention over the fence.<\/li>\n\n\n\n<li><strong>Go hyperlocal with Canadian data.<\/strong> Share sales and prices by neighbourhood, postal code, or province.<\/li>\n\n\n\n<li><strong>Use<\/strong> <strong>REALTOR<\/strong><strong>&reg; with care.<\/strong> Check your signature and templates so the term only describes CREA members.<\/li>\n\n\n\n<li><strong>Keep proof of consent.<\/strong> Save the date, method, and wording for every opt-in.<\/li>\n\n\n\n<li><strong>Handle data with PIPEDA in mind.<\/strong> Collect only the details you need, and limit who on your team can see them.<\/li>\n\n\n\n<li><strong>Honour<\/strong> <strong>unsubscribes<\/strong> <strong>fast.<\/strong> Remove people right away, and never make them log in to leave.<\/li>\n\n\n\n<li><strong>Offer French for Quebec contacts.<\/strong> If a contact prefers French, send emails written in Quebec French.<\/li>\n\n\n\n<li><strong>Never buy or borrow lists.<\/strong> Under CASL, that&rsquo;s not just ineffective marketing, it&rsquo;s an expensive liability.<\/li>\n\n\n\n<li><strong>Clean your list regularly.<\/strong> Every few months, remove bounced addresses and contacts whose implied consent has lapsed.<\/li>\n\n\n\n<li><strong>Ask when you&rsquo;re unsure.<\/strong> When in doubt, ask for express consent or check with your brokerage.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Privacy rules reach beyond email, so read up on <a href=\"https:\/\/www.constantcontact.com\/blog\/pipeda-compliance-canada\/\">PIPEDA compliance for email marketers<\/a> next.<\/p>\n\n\n\n<h2 id=\"h-start-building-a-list-that-stays-yours\" class=\"wp-block-heading\">Start building a list that stays yours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that open house sign-in sheet sitting in your desk drawer? Now you know what to do with it. Sort each contact by how you met, ask for express consent before the two-year and six-month windows close, and let automation handle the reminders you&rsquo;d otherwise forget. Do that, and email marketing for realtors turns from a compliance headache into a steady way to stay top of mind.<br><br><br>Start small this week. Put your past clients into one list and add the date each person bought their home. Put a blank check box on your next open house sign-in sheet so people can say yes to updates. Finally, set up an automatic email in <a href=\"https:\/\/www.constantcontact.com\/ca\/industry-email-marketing\/real-estate\/real-estate-agents\">Constant Contact<\/a> that asks people to stay on your list before their time runs out.<br><br><a href=\"https:\/\/www.constantcontact.com\/smb\/signup3?ic=blog\">Start your free trial today<\/a> and build a list that keeps your name in front of the people most likely to call you next.<\/p>\n\n\n\n<h2 id=\"h-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 id=\"h-1-is-email-marketing-still-worth-it-for-realtors-in-canada\" class=\"wp-block-heading\">1. Is email marketing still worth it for realtors in Canada?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, because email is a channel you own, and it keeps you in touch through the long gaps between moves. It works best when every contact on your list has agreed to hear from you.<\/p>\n\n\n\n<h3 id=\"h-2-how-often-should-realtors-send-marketing-emails\" class=\"wp-block-heading\">2. How often should realtors send marketing emails?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start with one or two useful emails a month for past clients and your sphere, plus timely updates for active clients. Then adjust based on your clicks and unsubscribes.<\/p>\n\n\n\n<h3 id=\"h-3-what-is-the-60-40-rule-in-email-marketing\" class=\"wp-block-heading\">3. What is the 60\/40 rule in email marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 60\/40 rule is a simple planning guideline you can use: About 60% of emails offer helpful content, and 40% promote a listing or service. It&rsquo;s a starting point rather than an industry standard, so for realtors it means market updates and homeowner tips should outnumber &ldquo;just listed&rdquo; sends.<\/p>\n\n\n\n<h3 id=\"h-4-can-i-use-the-term-realtor-in-my-marketing-emails\" class=\"wp-block-heading\">4. Can I use the term REALTOR&reg; in my marketing emails?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Only if you&rsquo;re a CREA member, since REALTOR&reg; is a trademark the <a href=\"https:\/\/www.crea.ca\/\">Canadian Real Estate Association<\/a> controls to identify its members. If you aren&rsquo;t a member, describe yourself as a real estate agent or broker instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Maybe a sign-in sheet from a spring open house is still sitting in your desk drawer. Or maybe you told a few past clients &ldquo;let&rsquo;s stay in touch&rdquo; at closing, and then a busy season got in the way. How many of those people have heard from you since? Email is the simplest way to [&hellip;]<\/p>\n","protected":false},"author":736,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"post_signup_destination":"default"},"categories":[1494],"tags":[8770,9320,8860,9224,9221],"content_type":[],"industry":[8514],"feature":[8614,8640,8523,8615,9685],"article_type":[],"coauthors":[9895],"class_list":["post-175242","post","type-post","status-publish","format-standard","hentry","category-small-biz-marketing","tag-best-practices","tag-canada","tag-email-marketing","tag-real-estate-agents","tag-real-estate-marketing","industry-real-estate","feature-email-deliverability","feature-email-list-segmentation","feature-email-marketing","feature-email-marketing-automation","feature-sign-up-forms"],"acf":{"post_signup_destination":"default","article_thumbnail":{},"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":"","post_hreflangs":[{"hreflang":"en-ca"}],"ctct_related_features":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing for Realtors in Canada: CASL Compliance &amp; Tips<\/title>\n<meta name=\"description\" content=\"A practical guide to email marketing for Canadian real estate agents. 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