{"id":175291,"date":"2026-11-09T12:38:00","date_gmt":"2026-11-09T17:38:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=175291"},"modified":"2026-11-09T16:43:04","modified_gmt":"2026-11-09T21:43:04","slug":"guru-conference-preview","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/guru-conference-preview\/","title":{"rendered":"The Top Ideas We&#8217;re Excited to Discuss at GURU Conference"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\" id=\"h-\">Every year, <a href=\"https:\/\/guruconference.com\/\">GURU Conference<\/a> brings together marketers, business owners, and nonprofit leaders who are all asking some version of the same question: how do we get the word out about our business, and do it well? This year, with a little rom-com charm added into the mix, a few big ideas kept coming up across the lineup. Here are the ones we can&rsquo;t wait to talk about, and the sessions to keep an eye on for each.<\/p>\n\n\n\n<h2 id=\"h-1-bet-on-yourself-and-keep-going\" class=\"wp-block-heading\">1. Bet on yourself, and keep going<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every good rom-com story has a messy middle. Some of this year&rsquo;s most inspiring voices are leading with honesty about the parts that don&rsquo;t make the highlight reel: the pivots, the stumbles, the moments of doubt, and the choice to keep building anyway. Whether you&rsquo;re launching something new, reinventing what you&rsquo;re known for, or taking a creative risk at your organization, this theme is a reminder that growth rarely looks tidy, and that you&rsquo;re allowed to change direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sessions to watch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dan Levy<\/strong> shares a keynote highlighting his creativity and signature humor; Nov. 12, 11:17 a.m. ET<\/li>\n\n\n\n<li><strong>Abigail Erickson-Torres<\/strong> is flying high with &ldquo;Talk to Me Goose: Becoming a Marketing Nonprofit Maverick&rdquo;; Nov. 12, 1:30 p.m. ET<\/li>\n\n\n\n<li><strong>Amy Porterfield<\/strong> gives you the fast facts with &ldquo;The Quickest Wins in Marketing &amp; Business&rdquo;; Nov. 12,&nbsp; 3:05 p.m. ET<\/li>\n\n\n\n<li><strong>Molly Ringwald<\/strong> delivers her keynote from a place of inspiration and reinvention; Nov. 13, 1:49 p.m. ET<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-2-in-a-world-of-ai-assistance-pair-efficiency-with-individuality\" class=\"wp-block-heading\">2. In a world of AI-assistance, pair efficiency with individuality<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is now part of nearly every marketer&rsquo;s toolkit, which makes it easier than ever to create something that&rsquo;s ready to launch&hellip; but did you take the time to make it <em>you<\/em>? These sessions look at how to use technology as a partner while keeping the personality, point of view, and human touch that make people remember you. You&rsquo;ll also hear fresh thinking on how people (and AI tools) are finding businesses in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sessions to watch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ross Simmonds<\/strong> cracks the AI search code with &ldquo;How to Engineer Your Brand Into the Memory Layer of Every LLM&rdquo;; Nov. 12, 11:58 a.m. ET<\/li>\n\n\n\n<li><strong>Frank Vella<\/strong> delivers a keynote full of expertise and innovation; Nov. 12; 12:34 p.m. ET<\/li>\n\n\n\n<li><strong>Stephanie Alfonso<\/strong> brings her real estate expertise to &ldquo;AI Can&rsquo;t Replace Your Relationships&rdquo;; Nov. 12, 2:06 p.m<\/li>\n\n\n\n<li><strong>Kath Pay<\/strong> shows us what&rsquo;s next with &ldquo;AI Has Commoditized Copy, Now What?&rdquo;; Nov. 12, 4:22 p.m. ET<\/li>\n\n\n\n<li><strong>Kara Fischer<\/strong> brings makeover magic to the inbox with&nbsp; &ldquo;My Fair Lady: Giving an Ugly Send an AI Makeover&rdquo;; Nov. 13, 2:36 p.m. ET<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-3-know-your-why-and-the-people-you-re-talking-to\" class=\"wp-block-heading\">3. Know your why, and the people you&rsquo;re talking to<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best marketing starts with clarity: what you stand for, who you&rsquo;re here to serve, and how to say it in a way that feels like a real conversation. These sessions get to the heart of connection, from the words you choose to the stories you tell to the way you welcome someone new. They&rsquo;re especially rich for nonprofits and local businesses, where relationships do so much of the work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sessions to watch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nancy Harhut<\/strong> gives you the keys to killer email with &ldquo;Seven Words and Phrases That Spark Email Success&rdquo;; Nov. 12; 11:58 a.m. ET<\/li>\n\n\n\n<li><strong>Dave Pezzano<\/strong> helps you break through with &ldquo;Five Ways to Connect and Win Your Audience&rdquo;; Nov. 12, 3:05 p.m. ET<\/li>\n\n\n\n<li><strong>Iana Robitaille<\/strong> brings nonprofit storytelling to attendees with &ldquo;Narrating the Ask: Bringing the Donor into the Storyline&rdquo;; Nov. 13, 1:13 p.m. ET<\/li>\n\n\n\n<li><strong>Katelyn Baughan<\/strong> continues the donor love with &ldquo;Turning New Donors into Believers&rdquo;; Nov. 13, 2:36 p.m. ET<\/li>\n\n\n\n<li><strong>Brittany Graff<\/strong> speaks fluent franchise with &ldquo;Scaling the Inbox&rdquo;; Nov. 13, 3:35 p.m. ET<\/li>\n\n\n\n<li><strong>Jay Schwedelson,<\/strong> the GURU himself, wraps up the conference as only he can; Nov. 13, 4:28 p.m.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-4-build-a-foundation-that-lets-great-marketing-shine\" class=\"wp-block-heading\">4. Build a foundation that lets great marketing shine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Great ideas only work if they reach people, and the behind-the-scenes work is what makes that possible. This group of sessions is about the practical side: getting delivered, saving time with smart automation, scaling across teams, and knowing what&rsquo;s actually working so you can invest with confidence. It&rsquo;s less glamorous, and it might be the most useful part of your week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sessions to watch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guy Hanson, &ldquo;Q4 Inbox Reality: Winning Attention When AI Reads First&rdquo;:<\/strong> preparing for the busy season ahead<\/li>\n\n\n\n<li><strong>Aaron Wesley Means, &ldquo;Marketing Automation: Better Results in Less Time&rdquo;:<\/strong> getting time back while making your marketing more relevant<\/li>\n\n\n\n<li><strong>Marki Lemons Ryhal, &ldquo;AI-Powered Email Systems&rdquo;:<\/strong> turning your contact list into a growth engine<\/li>\n\n\n\n<li><strong>Paige Gast:<\/strong> building repeatable systems so email works across many teams and regions<\/li>\n\n\n\n<li><strong>Emily Popson:<\/strong> knowing what&rsquo;s working so your marketing budget keeps earning its place<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-5-stay-relevant-by-renewing-your-certified-status\" class=\"wp-block-heading\">5. Stay relevant by renewing your Certified status<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is changing all the time, but staying current doesn&rsquo;t have to be hard. Each year, <a href=\"https:\/\/www.certifiedguru.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certified GURU<\/a> offers its current Gurus recertification by attending specific sessions at the conference, and this year&rsquo;s choices are all about helping learners keep their knowledge fresh and relevant so they can hit <em>send<\/em> with confidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not certified yet? <a href=\"https:\/\/waitlist.certifiedguru.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join the waitlist!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This year&rsquo;s recertification sessions:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brian Minick<\/strong>, &ldquo;Who Killed the Inbox&rdquo;; Nov. 12, 11:58 a.m. ET<\/li>\n\n\n\n<li><strong>Emily Popson,<\/strong> &ldquo;Crazy, Stupid, Leads&rdquo;; Nov. 12, 2:06 p.m. ET<\/li>\n\n\n\n<li><strong>Kath Pay,<\/strong> &ldquo;AI Has Commoditized Copy, Now What?&rdquo;; Nov. 12, 4:22 p.m. ET<\/li>\n\n\n\n<li><strong>Beth O&rsquo;Malley<\/strong>, &ldquo;The New Inbox Psychology&rdquo;; Nov. 13, 11:56 a.m. ET<\/li>\n\n\n\n<li><strong>Guy Hanson,<\/strong> &ldquo;Winning Attention When AI Reads First&rdquo;; Nov. 13, 11:56 a.m. ET<\/li>\n\n\n\n<li><strong>Kara Fischer,<\/strong> &ldquo;My Fair Email&rdquo;;&nbsp; Nov. 13, 2:36 p.m. ET<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-color-5-color has-color-6-background-color has-text-color has-background has-link-color wp-elements-1 wp-block-paragraph\"><a href=\"https:\/\/guruconference.com\/#agenda\"><strong>Explore the full GURU Conference agenda<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-will-we-see-you-there\" class=\"wp-block-heading\">Will we see you there?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These great ideas and sessions are just a sampling of what you&rsquo;ll see at GURU Conference. Join us for incredible insights, more experts, and fun extras that you won&rsquo;t want to miss. (Cute pets and Guinness World Record attempts, anyone?) The conference takes place <strong>November 12 and 13<\/strong>, and best of all, it&rsquo;s FREE and fully virtual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Save your spot at <strong><a href=\"https:\/\/guruconference.com\/\">GuruConference.com<\/a><\/strong>, and bring your curiosity.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Every year, GURU Conference brings together marketers, business owners, and nonprofit leaders who are all asking some version of the same question: how do we get the word out about our business, and do it well? This year, with a little rom-com charm added into the mix, a few big ideas kept coming up across [&hellip;]<\/p>\n","protected":false},"author":646,"featured_media":175292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"post_signup_destination":"default"},"categories":[1],"tags":[],"content_type":[],"industry":[],"feature":[],"article_type":[],"coauthors":[8758],"class_list":["post-175291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"post_signup_destination":"default","article_thumbnail":{"ID":175293,"id":175293,"title":"Guru","filename":"Guru.jpg","filesize":4067,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/11\/Guru.jpg","link":"https:\/\/www.constantcontact.com\/blog\/guru-conference-preview\/guru\/","alt":"","author":"646","description":"","caption":"","name":"guru","status":"inherit","uploaded_to":175291,"date":"2026-11-09 21:42:34","modified":"2026-11-09 21:42:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":200,"height":200,"sizes":[]},"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":"","post_hreflangs":false,"ctct_related_features":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Top Ideas We&#039;re Excited to Discuss at GURU Conference | Constant Contact<\/title>\n<meta name=\"description\" content=\"Every year, GURU Conference brings together marketers, business owners, and nonprofit leaders who are all asking some version of the same question: how do\" \/>\n<meta name=\"robots\" content=\"index, follow, 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