{"id":22918,"date":"2025-06-11T10:56:46","date_gmt":"2025-06-11T14:56:46","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=22918"},"modified":"2025-11-11T14:38:16","modified_gmt":"2025-11-11T19:38:16","slug":"constant-contact-casl","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/constant-contact-casl\/","title":{"rendered":"How Constant Contact Helps You Be CASL Compliant"},"content":{"rendered":"\n

The Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014, and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign<\/a> that you suspect belongs to a Canadian, or if anyone opens your email in Canada, this law is applicable even if your business is based in the U.S.<\/em><\/strong> or any other country outside of Canada. For a brief overview of CASL, watch our quick video<\/a>.<\/p>\n\n\n\n

How does Constant Contact help you be compliant?<\/h2>\n\n\n\n

CASL requires all businesses to obtain and document consent, either express or implied, to send commercial emails to Canadians. Our products help you easily obtain and manage consent within Constant Contact. <\/strong><\/p>\n\n\n\n

Here’s a look at some of these features.<\/p>\n\n\n\n

Tools for obtaining consent<\/h3>\n\n\n\n

When a contact gives consent through one of the methods listed below, they will be tracked and documented as express consent within Constant Contact:<\/p>\n\n\n\n

<\/a>1. Canadian Anti-Spam Legislation “Confirm Subscription” Template <\/strong><\/h4>\n\n\n\n

We’ve created a fully-editable email template that you can customize and send to your email contacts. It’s a fast, easy way for you to gain express consent. Here’s how it works:<\/p>\n\n\n\n

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  1. Log in to your account and select the “Confirm Subscription” template from among the templates.<\/li>\n\n\n\n
  2. Add your logo and business information to the email.<\/li>\n\n\n\n
  3. Send the email to your contacts.<\/li>\n\n\n\n
  4. Any contact who clicks on the link in the CASL template will immediately be documented as express consent.<\/li>\n<\/ol>\n\n\n\n
    \"CASLtemplate\"<\/figure>\n\n\n\n

    Log in<\/a> to access the template!<\/p>\n\n\n\n

    <\/a>2. CASL-Compliant website sign-up forms <\/em><\/strong><\/h4>\n\n\n\n

    Our website sign-up forms include the necessary information to obtain express consent from contacts submitting their email address. The footer of the website sign-up form will include the information below if you have added it in My Settings in your Constant Contact account:<\/p>\n\n\n\n