{"id":30835,"date":"2022-11-09T12:18:44","date_gmt":"2022-11-09T17:18:44","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=30835"},"modified":"2024-07-24T09:40:36","modified_gmt":"2024-07-24T13:40:36","slug":"maximize-holiday-giving","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/maximize-holiday-giving\/","title":{"rendered":"11 Ways to Nail Your Holiday Fundraising Appeal This Giving Season"},"content":{"rendered":"\n

As nonprofit professionals know, holiday giving is no picnic.<\/p>\n\n\n\n

The prevalence of online fundraising, and the growing popularity of Giving Tuesday<\/a>, have only galvanized nonprofits to maximize holiday giving online.<\/p>\n\n\n\n

The value of holiday giving campaigns cannot be overstated: Around 30 percent<\/a> of annual donations are made in December, and<\/em> 10 percent of that happens within the last 3 days of the year.<\/p>\n\n\n\n

In this Golden Age of online giving, a little planning can go a long way. A successful holiday fundraising appeal will give your organization deep roots from which to grow in the New Year.<\/p>\n\n\n\n

When creating your year-end fundraising marketing plan<\/a>, make sure you nail your holiday fundraising appeal, so your organization can make the most of the holiday season.<\/p>\n\n\n\n

Customize your holiday fundraising appeal email and donation pages<\/h2>\n\n\n\n

The Internet is a beautiful thing; it really is. In fact, beauty has never been more accessible. Web applications allow you to brand and customize your website, donation pages, and social media profiles in ways that had previously been unimaginable to someone with no technical or design skills.<\/p>\n\n\n\n

In fact, the ability to easily build a brand identity has made your life as a fundraiser or marketer better. How? Over the years, it’s shown that custom-branded donation landing pages<\/a> raise more than generic pages and now, you can implement cross-channel marketing<\/a> with a consistent, recognizable brand.<\/p>\n\n\n\n

During the holidays you can really maximize the power of consistent messaging and branding by creating a donation page tailored for your year-end campaign.<\/em> Here’s how:<\/p>\n\n\n\n