If you run a nonprofit, you’re probably already familiar with Giving Tuesday.<\/p>\n\n\n\n
If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the charitable organizations and causes that are important to them.<\/p>\n\n\n\n
As a former nonprofit communications director, I know it can feel like Giving Tuesday can feel like a challenge and that it’s better to put your focus on planning your end-of-year (EOY) campaign. But I promise, Giving Tuesday is worth your time and effort<\/a>.<\/p>\n\n\n\n The truth is, Giving Tuesday gets bigger every year. In 2023, Giving Tuesday generated over $3.1 billion<\/a> in donations from over 34 million participants.<\/p>\n\n\n\n If you’re worried about managing another campaign on top of your EOY planning, here’s what I recommend: Use Giving Tuesday as a soft launch into your EOY campaign. You can build momentum around your cause, generate some donations, experiment to learn more about your audience, and grow your contact list — all of which will make your EOY campaign stronger.<\/p>\n\n\n\n Need more? Here’s CEO Asha Curran on the power of collective generosity. <\/p>\n\n\n\n