{"id":31371,"date":"2015-09-01T11:40:04","date_gmt":"2015-09-01T15:40:04","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=31371"},"modified":"2023-11-08T08:21:14","modified_gmt":"2023-11-08T13:21:14","slug":"click-through-rate","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/click-through-rate\/","title":{"rendered":"7 Things You Can Do to Significantly Improve Your Email Click-Through Rates"},"content":{"rendered":"\n

It’s no secret that email marketing<\/a> is great way to connect with customers, prospects, and everyone else important to your business or organization.<\/p>\n

But do you ever wish that your emails did a better job of engaging your audience?<\/p>\n

Hopefully you’ve taken steps to get more people to open your emails<\/a>, but are people also clicking and engaging with the content you send out?<\/p>\n

Still not using email marketing? Sign up for Constant Contact and get a free 60-day trial!<\/a><\/strong><\/p><\/blockquote>\n

Click-through rates are a great measure of engagement for your emails.<\/h2>\n

They measure the percentage of clicks that links in your email receive based on the number of people who open your email.<\/p>\n

The importance of email click-through rates is they show you how many subscribers are not only opening your emails, but are also engaging with your content and taking a desired action.<\/p>\n

How can you tell if your click-through rate is in good shape?<\/h2>\n

Average click-through rates vary a lot from industry to industry.<\/p>\n

To help you see where you stand, Constant Contact regularly gathers and examines data from 200 million emails from our customers to give you insight into how your results compare to similar businesses.<\/p>\n

Check out our Comparison by Industry Chart<\/a> to see how your business compares to others in your industry.<\/p>\n

What can you do to get better results?<\/h2>\n

Now that you have a little more information about your click-through rate, you’re probably interested in the steps you can take to deliver even better results.<\/p>\n

After all, more clicks could mean more traffic to your website, more registrants for your events, and more people acting on the offers you include in your emails.<\/p>\n

Getting more clicks starts with understanding a few important principles:<\/p>\n