{"id":35595,"date":"2017-06-07T09:00:37","date_gmt":"2017-06-07T13:00:37","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=35595"},"modified":"2025-06-20T19:25:59","modified_gmt":"2025-06-20T23:25:59","slug":"how-to-retain-customers","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/how-to-retain-customers\/","title":{"rendered":"How to Retain Customers in 7 Easy Steps"},"content":{"rendered":"\n

For many businesses, reaching new customers is a top priority.<\/p>\n

You’re eager to expand your audience, make new connections, and ultimately, grow your business.<\/p>\n

But once you gain new customers, how many of them actually come back to shop with you again? How much are you thinking about current customer satisfaction and customer retention?<\/p>\n

Relationships don’t happen overnight.<\/h2>\n

While a great first impression is an important step towards a long-lasting relationship, you need to go a step further to show your existing customers how important they are to you and gain their loyalty.<\/p>\n

And with loyal repeat customers<\/a> spending about 300 percent more<\/a> than new customers, you need to know how to retain customers and drive repeat business.<\/p>\n

Investing in customer relationships and staying in touch with them through email marketing<\/a>, reinforces how important your customers are to you. And when you invest in these relationships, they’ll return the favor by shopping with you again and again.<\/p>\n

Wondering how to retain customers at your business? Follow these seven easy steps.<\/p>\n

1. Encourage new customers to join your email list<\/h2>\n

Did you know that 91 percent of U.S. adults<\/a> like to receive promotional emails from the companies they do business with?<\/p>\n

Email marketing is one of the best ways to stay in touch with new customers and a vital part of many retention strategies. But first you have to ask them to join your email list.<\/p>\n

While for that long-term relationship can seem a little intimidating at first, the most important thing to do is to articulate the value of signing up.<\/p>\n

Rather than simply asking if your customers would like to join your email list<\/a>, provide an incentive they can’t refuse — like an introductory coupon<\/a>, getting started guide, or timely updates from your business.<\/p>\n

Use this simple script<\/a> to ask your current customers for their email addresses effectively.<\/p>\n

Brand new to email marketing? You can test Constant Contact free for 60 days. <\/a><\/strong><\/p><\/blockquote>\n

2. Give your email subscribers a warm welcome <\/h2>\n

Keep the momentum going with your new customers by sending a Welcome Email.<\/p>\n

Constant Contact makes it easy for you to customize your Welcome Email with your own branding and content. Then, each time a new contact joins your list, they’ll hear from you right away.<\/p>\n

Consider incorporating these four elements in your Welcome Email:<\/p>\n