{"id":36190,"date":"2016-04-05T12:00:46","date_gmt":"2016-04-05T16:00:46","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=36190"},"modified":"2026-03-20T15:54:51","modified_gmt":"2026-03-20T19:54:51","slug":"email-reporting","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/email-reporting\/","title":{"rendered":"How to Interpret Your Email Reporting"},"content":{"rendered":"\n

Everyone loves seeing success for their business. For your email marketing<\/a> campaigns, seeing people open and engage with your emails is top-tier. On the other hand, campaigns that do not bring back the best metrics might be a letdown at first, they offer opportunities for improvement. Think about your campaigns like experiments. When you check your email reporting, make sure to assess what’s working and what isn’t. <\/p>\n\n\n\n

The first step: making sure to look at your reports. <\/p>\n\n\n\n

When we surveyed 1,200 small business owners and asked what obstacles keep them from using marketing data, 49 percent say they don’t know where to begin and 40 percent say they just don’t have the time.<\/p>\n\n\n\n

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