{"id":38548,"date":"2025-09-10T09:00:00","date_gmt":"2025-09-10T13:00:00","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=38548"},"modified":"2026-02-26T13:43:13","modified_gmt":"2026-02-26T18:43:13","slug":"market-segmentation-strategy","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/market-segmentation-strategy\/","title":{"rendered":"Email Tags: Your Secret to Smarter Email Marketing"},"content":{"rendered":"\n

It’s easy to recognize each customer’s quirks and personalities when you’re chatting with them in person. But when you’re staring at a spreadsheet of hundreds of email addresses, well, suddenly everyone starts to look the same. <\/p>\n\n\n\n

Email tags put the human element back in your subscriber list. They let you label clients based on their traits instead of reducing them to a number. For example, an art gallery might tag someone as Sponsor, Frequent Donor, or Talented Local Artist. <\/p>\n\n\n\n

Tagging your subscribers helps you speak to people directly instead of shouting into a faceless crowd. This guide walks you through how it works and the best tagging practices. <\/p>\n\n\n\n

What are email tags, and why do they matter for your business? <\/h2>\n\n\n\n

You may already use labels to organize your personal inbox — work, bills, and so on. But for small business owners, email tags can be much more than an organizational tool. They sort your contacts into neat categories, so you can send each customer the most relevant messages.Need an example? Constant Contact customer Mother Earth Pillows<\/a> tags all the contacts they meet at conferences with specific locations. These labels make it easy to follow up with a targeted thank-you email (no more trying to memorize business cards!). Plus, the company can reach out to those specific contacts if they’re ever back in the area.<\/p>\n\n\n\n

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These tags label when and where Mother Earth Pillows added contacts to their list.<\/figcaption><\/figure>\n\n\n\n

Using tags to target subscribers can make the difference between a genuinely valuable campaign and one that doesn’t really speak to anyone in particular. That naturally improves your relationships (people like to be seen) and can even prevent mass unsubscribes (ouch). <\/p>\n\n\n\n

Email lists vs. tags: Understanding the difference<\/h2>\n\n\n\n

With Constant Contact, you can quickly sort your contacts into lists and tag them with key details. Here’s how. <\/p>\n\n\n\n

What are email lists? (and when to use them) <\/h3>\n\n\n\n

Instead of blasting all your contacts with the same message, you can segment them<\/a> into different email lists. This is especially useful for businesses with a variety of offerings that are speaking to different audiences<\/a>.  <\/p>\n\n\n\n

Ask your contacts about their interests when they sign up, or send out a brief survey to existing contacts. Focus on marketing-related details so you don’t overwhelm them. For a pet store, that might be what type of dog food clients buy or how many animals they own. A pottery studio could ask about classes they’d like to take. <\/p>\n\n\n\n

Here’s how a spa segments its email list to ensure its messages reach the right people:<\/p>\n\n\n\n

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This email list divides people by roles and status.<\/figcaption><\/figure>\n\n\n\n

Behavior is another useful way to segment your list. Use your email reports to see which contacts are regularly interacting with your messages and clicking on your links<\/a>. <\/p>\n\n\n\n

If you have people who are regularly opening and engaging with your emails, you can easily add them to a VIP list. Reward these loyal shoppers with exclusive offers when you need to drive sales. Or invite all your biggest donors to special events. <\/p>\n\n\n\n

These best practices will make segmentation a breeze: <\/p>\n\n\n\n