{"id":42721,"date":"2025-09-12T09:00:00","date_gmt":"2025-09-12T13:00:00","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=42721"},"modified":"2025-10-30T12:08:31","modified_gmt":"2025-10-30T16:08:31","slug":"images-of-email","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/images-of-email\/","title":{"rendered":"Email Marketing Images: Your Guide to Higher Engagement"},"content":{"rendered":"\n

Ever open an email and instantly <\/em>want to click through? Chances are, an eye-catching image had something to do with it.<\/p>\n\n\n\n

Whether you’re announcing a big sale or promoting a new product, the right visuals can stop the scroll, spark emotion, and drive action. Emails with compelling images don’t just look better — they perform<\/em> better. According to one analysis, emails with images boast a click-through rate nearly three times higher<\/a> than that of text-only emails.<\/p>\n\n\n\n

In this guide, we’ll walk you through exactly how to use images in your email marketing. From sizing and placement to editing tools and inspiration, read on for tips to make your emails work harder (and look a whole lot better doing it).<\/p>\n\n\n\n

Technical best practices for email images<\/h2>\n\n\n\n

Email marketing images have the most impact when they load quickly and integrate seamlessly into your text. Here’s what you need to know about image sizes and formats.<\/p>\n\n\n\n

Optimal sizing and formats<\/h3>\n\n\n\n

You want images to show up quickly, so keep the file size below 100KB. Anything bigger and it could take too long to load, leading to your audience simply closing the email without reading it. <\/p>\n\n\n\n

Check your pixels: Your maximum image width should be 600px. This is big enough to ensure quality while also preventing the too-big-to-load-quickly problem. <\/p>\n\n\n\n

There are a few formats to choose from:<\/p>\n\n\n\n