{"id":46561,"date":"2025-04-17T13:51:22","date_gmt":"2025-04-17T17:51:22","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=46561"},"modified":"2025-08-15T11:00:31","modified_gmt":"2025-08-15T15:00:31","slug":"best-time-to-send-email","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/best-time-to-send-email\/","title":{"rendered":"The Best Time to Send a Marketing Email: A Complete Guide"},"content":{"rendered":"\n

Ever wondered if there’s a right time to hit “send” on your next email marketing campaign<\/a>? You’re right to be curious. Timing can have a huge impact on whether your audience opens your email — or misses it entirely.<\/p>\n\n\n\n

While there’s no one-size-fits-all answer, we’ve uncovered some clear trends in what works and what doesn’t when it comes to getting the best results out of your email marketing. <\/p>\n\n\n\n

In this guide, we’ll walk you through the best time to send emails, the worst time to send emails, and how to find your own sweet spot based on your audience’s behavior. WIth a few smart tactics (and a little testing), you’ll be well on your way to better open and click-through rates.<\/p>\n\n\n\n

What is the best time to send a marketing email?<\/h2>\n\n\n\n

Timing matters when it comes to sending successful marketing emails, and we’ve got the data to prove it.<\/p>\n\n\n\n

At Constant Contact, we’ve analyzed millions of email sends by our customers and uncovered some clear patterns. The best time to send an email is Sunday at 10 p.m. — this is when open and click-through rates are the highest. That timing may reflect people tackling their inboxes as they dive into a new week.<\/p>\n\n\n\n

On the flip side, the worst time to send is between 2-3 a.m., any day of the week. No surprise there: Most people are asleep, and by the time they wake up and check their email, your message will likely be buried under many others.<\/p>\n\n\n\n

These benchmarks can give you a smart starting point for when to send emails. But ultimately, the best time to send will depend on your audience, your industry, and the type of content you’re sharing.<\/p>\n\n\n\n

As one of our email marketing experts, Maria Halovanic, Director of Customer Lifecycle Management, advises, “If you aren’t using a platform that has intelligent sending time, you can refine your sending time through testing and understanding how your subscribers want to engage with you.” That means looking to open rates, click-through rates, unsubscribes, and audience demographics to figure out the best send time based on your content type and subscriber persona.<\/p>\n\n\n\n

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Tracking send times against opens will help you understand when your highest rate of engagement happens. Image Source: Constant Contact<\/a><\/figcaption><\/figure>\n\n\n\n

Ready to find your send-time sweet spot? Here’s how to figure out when your<\/em> audience is most likely to open and engage with your emails.<\/p>\n\n\n\n

Understanding your target audience<\/h3>\n\n\n\n

While Sunday at 10 p.m. is a good starting point, the best time to send your<\/em> emails still depends on one key thing: your audience.<\/p>\n\n\n\n

Determining the best time to send an email starts with the who<\/em>, not the when. Think about your audience’s daily routines and when your message has the highest chance of reaching them.<\/p>\n\n\n\n

Pay attention to the following factors that might influence audience engagement:<\/p>\n\n\n\n