{"id":49105,"date":"2015-04-29T09:04:14","date_gmt":"2015-04-29T13:04:14","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=49105"},"modified":"2024-06-24T12:43:12","modified_gmt":"2024-06-24T16:43:12","slug":"how-often-to-send-email","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/how-often-to-send-email\/","title":{"rendered":"How Often Should You Email Your Customers?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Finding the right email frequency can be a delicate balance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know you need to be reaching out to the people on your <a href=\"https:\/\/www.constantcontact.com\/features\/email-list\" target=\"_blank\" rel=\"noopener\">email list<\/a> regularly, but you also need to make sure that they aren&rsquo;t feeling overwhelmed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And of course, you have your own schedule to worry about. How much time can you invest into creating and sending emails each month?<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Often Should You Send Emails to Your Email List?\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/lePsZACTpPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">How Often Should You Send Emails to Your Email List?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While there isn&rsquo;t a one-size-fits-all answer to the question &ldquo;<em>How often should I email my customers?&rdquo; <\/em>there are steps you can take to determine a frequency that will work for you and your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&rsquo;s look at four steps you should follow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Learn from what you&rsquo;ve already done<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;ve already been sending emails to your customers and supporters, you have plenty of information to help you decide on the right frequency for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How often are you sending?<\/li>\n\n\n\n<li>Has this been consistent or has it changed over time?<\/li>\n\n\n\n<li>Have your open rates been impacted?<\/li>\n\n\n\n<li>Have the number of unsubscribes changed over time?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use the information you have available to create a benchmark for your business. Your <a href=\"https:\/\/www.constantcontact.com\/blog\/improve-email-open-rates\/\" target=\"_blank\" rel=\"noopener\">open rates<\/a> will let you know if people are looking forward to receiving your emails. Unsubscribes will indicate whether your messages are having the opposite effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While frequency won&rsquo;t be the only factor that influences these metrics, these numbers do provide insight into how receptive your audience is to receiving your emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Understand your goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at the past performance of your emails will help you determine what&rsquo;s working and can also bring up any problem areas that exist. The next step is to put a schedule together that will help you reach your business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the goal of your email marketing?<\/li>\n\n\n\n<li>What information do people need to take action?<\/li>\n\n\n\n<li>What is the best way to deliver this information?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It&rsquo;s important to have a regular scheduled mailing that readers can depend on. For most businesses, this will be an <a href=\"https:\/\/www.constantcontact.com\/features\/newsletters-templates\" target=\"_blank\" rel=\"noopener\"><em>email newsletter<\/em><\/a> with updates and relevant news from your organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But you&rsquo;ll likely need to reach out to your audience with more timely messages to help you reach your goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A restaurant that wants to fill tables each week may need to communicate on a weekly basis to share information about specials and let customers know about any special events or entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marketing consultant that wants to increase traffic to their website may have a weekly update, where they link people back to their company blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A service business that provides seasonal offerings &mdash; but wants to keep clients engaged throughout the year &mdash; may only send a monthly newsletter during the slower seasons and increase the frequency as they head into a busier time of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Focus on your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you can make any final decisions, you&rsquo;ll need to make sure you truly understand the people you&rsquo;re trying to reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who are the people on your list?<\/li>\n\n\n\n<li>Why did they sign up?<\/li>\n\n\n\n<li>Do their needs\/interests vary?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While you may start off by making a decision about how often you reach out to your audience as a whole, the next step will be to identify the groups of people on your list and create a plan that&rsquo;s specific to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can learn a lot about your audience by looking at your <a href=\"https:\/\/www.constantcontact.com\/blog\/interpret-email-reports\/\" target=\"_blank\" rel=\"noopener\">email reports<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To take a deeper look into the makeup of your audience, consider sending an <a href=\"https:\/\/www.constantcontact.com\/features\/online-survey-tool\" target=\"_blank\" rel=\"noopener\">online survey<\/a> to check in with your readers and learn more about what they&rsquo;re interested in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask them what they want from your business and even how often they&rsquo;d like to hear from you. This can help you create a plan that&rsquo;s tailored for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Put it all together<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you start to answer these important questions, you may have some concerns about the amount of time it will take to keep up with your email sending schedule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re a Constant Contact customer, there are a number of tools you can use to help make the most of your time. For regularly scheduled email campaigns &mdash; like monthly newsletters or weekly updates &mdash; create a master email template to avoid having to start from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a particular time or day that you dedicate to getting your marketing done, you can create your emails ahead of time and schedule them to send in advance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For new subscribers or people who may need more information about your business, use a tool like <a href=\"https:\/\/www.constantcontact.com\/features\/autoresponder\" target=\"_blank\" rel=\"noopener\">Autoresponder<\/a> to set up a series of automated emails that you can set up to send on their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you experiment with different sending frequencies, make sure to track your results by monitoring your email reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Put these tips to work.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finding the right email frequency can result in higher opens, less unsubscribes, and more opportunities to do more business with email marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start out by looking at your email reports. They&rsquo;ll let you know how your current email frequency is working for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/login.constantcontact.com\/login\/\" target=\"_blank\" rel=\"noreferrer noopener\">Log in now to get started.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Have questions about how to choose the right email frequency for your business or organization? Let us know in the comments below.&nbsp;<\/strong><\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren&rsquo;t feeling overwhelmed. And of course, you have your own schedule to worry about. How much time can you invest [&hellip;]<\/p>\n","protected":false},"author":219,"featured_media":162197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[579],"tags":[8770,8766,8854,8786,8860],"content_type":[1462],"industry":[],"feature":[],"article_type":[],"coauthors":[35],"class_list":["post-49105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-best-practices","tag-content","tag-digital-marketing","tag-email","tag-email-marketing","content_type-blog-article"],"acf":{"article_thumbnail":{"ID":162198,"id":162198,"title":"How often to send email blog thumbnail","filename":"How-often-to-send-email-blog-thumbnail.png","filesize":140950,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2015\/04\/How-often-to-send-email-blog-thumbnail.png","link":"https:\/\/www.constantcontact.com\/blog\/how-often-to-send-email\/how-often-to-send-email-blog-thumbnail\/","alt":"female business owner on laptop","author":"672","description":"","caption":"","name":"how-often-to-send-email-blog-thumbnail","status":"inherit","uploaded_to":49105,"date":"2024-06-24 16:37:48","modified":"2024-06-24 16:38:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false,"ctct_related_features":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Often Should You Email Your Customers?<\/title>\n<meta name=\"description\" content=\"How often should you email your customers? 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