{"id":49510,"date":"2017-08-22T09:00:55","date_gmt":"2017-08-22T13:00:55","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=49510"},"modified":"2026-02-05T15:41:54","modified_gmt":"2026-02-05T20:41:54","slug":"marketing-to-reach-new-customers","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/marketing-to-reach-new-customers\/","title":{"rendered":"6 Easy Ways to Reach New Customers"},"content":{"rendered":"\n

As a small business, you don’t have a huge marketing budget.<\/p>\n\n\n\n

And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly.<\/p>\n\n\n\n

How can you reach new customers without breaking the bank? <\/strong><\/p>\n\n\n\n

With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.<\/p>\n\n\n\n

Need some ideas to ramp up your online marketing? Here are six easy ways that successful businesses are reaching new customers online.<\/p>\n\n\n\n

1. Encourage people to join your email list <\/h2>\n\n\n\n

Email marketing<\/a> isn’t the newest marketing channel around, but it continues to be one of the most effective. With an average return<\/a> of $38 for every dollar spent, email outperforms digital marketing<\/a> tactics like social media and paid search.<\/p>\n\n\n\n

If you’re new to email marketing, getting starting is easy. Sign up for an email marketing provider<\/a>, gather contacts online by adding a sign-up form to your website<\/a>, and start sending professional messages using a mobile-responsive email template. <\/a><\/p>\n\n\n\n

Businesses like By Paige<\/a> convert website visitors into customers by offering email subscribers 10 percent off their first order. How could your business entice new customers to join your email list and make a purchase?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Start a blog <\/h2>\n\n\n\n

Easier said than done, right? You’re not a writer and you don’t have the time.<\/p>\n\n\n\n

But what if you thought of your blog as a written record of the questions your customers ask you all the time? Wouldn’t that actually be a time-saver if you had a resource at the ready to point to?<\/p>\n\n\n\n

On the Constant Contact Blog, we answer frequently asked questions like What is email marketing?<\/a> <\/strong>or<\/em> <\/strong>What’s the Best Length for My Email Newsletter?<\/strong><\/em><\/a><\/p>\n\n\n\n

Publishing helpful posts gives you an easy way to show off your expertise and reach new customers when they search for answers online<\/a>. Blogs are also a great way for people to find out more about your business and the products and services you offer.<\/p>\n\n\n\n

If you’re really strapped for time, see if a staff member or loyal customer would be interested in contributing some articles.<\/p>\n\n\n\n

Oftentimes, a business can very successfully ask their fans to write a short post about an experience with the company, how they use certain products or other relevant topics.<\/p>\n\n\n\n

Brainstorm some blog post ideas<\/a> and ask a few fans if they’d like to contribute their perspective. There’s a good chance they’ll be excited to get involved, and once their post is published, they’ll be eager to share it with their own audience.<\/p>\n\n\n\n

3. Host a photo contest<\/h2>\n\n\n\n

No one likes to miss out on something fun. If you encourage your current customers to share photos of themselves enjoying an experience, their friends will be soon to follow.<\/p>\n\n\n\n

This is a great way to reach new people without a lot of effort. Create a timely contest that’s easy for people to participate in like Tasty Burger. <\/a>They held a holiday photo contest and offered an enticing reward to encourage participation.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Think about how you could run a timely photo contest to get your customers to generate some hype for your business.<\/p>\n\n\n\n

4. Encourage reviews<\/h2>\n\n\n\n

Does your business have a presence on review sites like Yelp, Foursquare, or Angie’s List?<\/p>\n\n\n\n

Expanding your number of reviews can be one of the best ways to make a great first impression on potential customers. Of course, you’ll want to collect authentic reviews from customers who love frequenting your business.<\/p>\n\n\n\n

Post a call to action on your Facebook page and in your next email blast<\/a> to ask loyal fans to share a review. Often all it takes is a reminder to your fans that they can help you by adding their own personal review.<\/p>\n\n\n\n

5. Ask for referrals <\/h2>\n\n\n\n

When was the last time you asked your existing customers to refer your business?<\/p>\n\n\n\n

Word of mouth referrals are some of the most effective ways to reach new customers, but many businesses shy away from making an ask.<\/p>\n\n\n\n

Don’t let the fear of rejection stand in the way of reaching new customers! Even if only a couple people say yes, you’ll get in front of some valuable new customers.<\/p>\n\n\n\n

Make it easy on yourself by sending a personal appeal to your loyal email list.<\/a><\/p>\n\n\n\n

Marketing consultant, Bryan Caplan<\/a>, recently sent the email appeal below to his email list and received 26 total referrals. Ask and you shall receive!<\/p>\n\n\n\n

\"how<\/figure>\n\n\n\n

6. Write a survey or poll<\/h2>\n\n\n\n

Reaching new customers often starts with understanding your current customers.<\/p>\n\n\n\n

Do you know how most of your customers found out about you? Do you know what products, services, or topics they’re most interested in?<\/p>\n\n\n\n

You can write a survey <\/a>or send them a quick poll <\/a>to get a better sense of their interests and behavior. For example, if you learn many of your customers found out about you through a specific review site, consider doubling down on your efforts there so you can continue attracting new customers through that specific channel.<\/p>\n\n\n\n

Now you can reach new customers with ease<\/h2>\n\n\n\n

Ready to expand your audience on a small business budget? Combine cost-effective online marketing tools with the support of your existing customer base and you’ll be unstoppable.<\/p>\n\n\n\n

Get started today by sending an email to your customers and telling them one easy way<\/strong> they can help you grow your business.<\/p>\n\n\n\n

Who knows? They might just introduce you to your next best customer.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank?  With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing […]<\/p>\n","protected":false},"author":262,"featured_media":140342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1494],"tags":[],"content_type":[1462],"industry":[],"feature":[],"article_type":[],"coauthors":[757],"class_list":["post-49510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-biz-marketing","content_type-blog-article"],"acf":{"article_thumbnail":{"ID":140344,"id":140344,"title":"Thumbnail","filename":"Thumbnail-1.png","filesize":175903,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2017\/08\/Thumbnail-1.png","link":"https:\/\/www.constantcontact.com\/blog\/marketing-to-reach-new-customers\/thumbnail-809\/","alt":"","author":"616","description":"","caption":"","name":"thumbnail-809","status":"inherit","uploaded_to":49510,"date":"2021-08-09 14:15:36","modified":"2021-08-09 14:15:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"ctct_related_features":false,"show_trial_cta":false,"show_prefooter_cta":false,"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":""},"yoast_head":"\n6 Easy Ways to Reach New Customers | Constant Contact Blogs<\/title>\n<meta name=\"description\" content=\"As a small business, you don't have a huge marketing budget. 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