{"id":77224,"date":"2015-09-23T12:42:02","date_gmt":"2015-09-23T16:42:02","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=77224"},"modified":"2024-06-20T09:42:24","modified_gmt":"2024-06-20T13:42:24","slug":"nonprofit-welcome-email","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/nonprofit-welcome-email\/","title":{"rendered":"How to Create a Welcome Email Series for Your Nonprofit"},"content":{"rendered":"\n

A nonprofit welcome email<\/a> series gives your organization the chance to solidify its relationships with new donors.<\/p>\n\n\n\n

This 3- to 4-part series properly introduces your nonprofit, welcomes first-time givers, and helps them get to know your work and its value. Through these tailored messages, you can gradually guide these donors to deeper levels of involvement.<\/p>\n\n\n\n

But you can’t just deliver the same welcome email series to all of your new donors, you have to be strategic with your charity marketing efforts. <\/p>\n\n\n\n

Your organization has a variety of acquisition channels, so you have to talk to new donors according to their specific entry point to your organization.<\/p>\n\n\n\n

Below are best practices on how you can create targeted email series that engage three main segments of new donors.<\/p>\n\n\n\n

Audience #1: First Time Donors — send one email per week
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First-time donors have made a direct gift to your organization. This means they were compelled enough to give, but they may not be fully committed to your nonprofit yet. Before you plug them into your regular newsletter list, use a welcome email series to introduce your organization, educate them about your mission, and begin cultivating the relationship.<\/p>\n\n\n\n

Tips to Engage First-Time Donors
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  1. Inspire them to adopt your mission. <\/strong>These donors were interested enough in your mission to donate, but you need them to buy into the overall value of your organization. Accomplish this by showing the results of your great work. Photos and videos of the people you help can bring your impact to life, so be sure to include these in your welcome series.<\/li>\n\n\n\n
  2. Include a call to action at the end of each email<\/strong>. Keep in mind these donors just gave, so you don’t want to hit them with another appeal to donate right away. Go for the soft ask approach in your first email or two.<\/li>\n<\/ol>\n\n\n\n

    You can invite readers to:<\/p>\n\n\n\n