{"id":86977,"date":"2025-08-13T09:00:00","date_gmt":"2025-08-13T13:00:00","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=86977"},"modified":"2025-08-11T18:19:33","modified_gmt":"2025-08-11T22:19:33","slug":"best-practices-for-curating-content","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/best-practices-for-curating-content\/","title":{"rendered":"Content Curation Best Practices to Engage Your Audience"},"content":{"rendered":"\n

Is your content strategy a one-way street? Maybe you’re constantly churning out original content but rarely share posts from others. Or maybe you share sporadically, but there’s no big-picture plan. You just stumble across content you love — “Wow, what a cool infographic!” — repost it, and move on. <\/p>\n\n\n\n

If that description sounds familiar, you’re not alone. Many brands focus exclusively on content creation, producing a steady stream of fresh blog posts, podcasts, and more. But content curation is an equally valid (and often less labor-intensive) strategy. It involves sharing pieces that your audience will find truly valuable, like a magpie collecting treasures. <\/p>\n\n\n\n

Of course, just clicking “share” isn’t enough. These best practices will help you curate content quickly and ethically, so you can build your social media presence — and maybe even give your content creation team a break (especially if you’re a marketing team of one!). <\/p>\n\n\n\n

What is content curation, and why is it your marketing superpower?<\/h2>\n\n\n\n

Content curation involves collecting useful content from outside sources and sharing it with your audience. It goes beyond the occasional repost. It’s a way to intentionally create an interesting feed while building on — not <\/em>taking — the work of others. <\/p>\n\n\n\n

Curation is the opposite of content creation, which focuses on producing 100% original materials. Obviously, it takes much less time to share a fantastic video than to film it yourself, so curation can significantly lighten your workload. But don’t lose your own voice. A healthy balance is around 80% created content and 20% curated. <\/p>\n\n\n\n

Businesses often assume that curation will shrink their authority, but that’s a myth. Thoughtful curation builds thought leadership by showing that you’re tapped into the latest conversations in your field. <\/p>\n\n\n\n

Content curation across different platforms <\/h3>\n\n\n\n

A great scrapbook mixes together different materials — think photobooth strips, ticket stubs, dried flowers… In the same way, your curation strategy should bring in a variety of content and voices. Here are a few resources where you can find shareable content: <\/p>\n\n\n\n