{"id":9027,"date":"2017-09-25T15:04:44","date_gmt":"2017-09-25T19:04:44","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=9027"},"modified":"2026-02-05T11:45:36","modified_gmt":"2026-02-05T16:45:36","slug":"the-first-10-things-to-do-when-getting-started-on-twitter","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/the-first-10-things-to-do-when-getting-started-on-twitter\/","title":{"rendered":"10 Things to Do When Getting Started on Twitter"},"content":{"rendered":"\n

Whether it’s the anxiety of not knowing what to do or the fear of possibly looking dumb — it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month…<\/p>\n\n\n\n

Getting started on Twitter doesn’t need to be scary.<\/h3>\n\n\n\n

Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should do to get started on Twitter and join relevant conversations.<\/p>\n\n\n\n

1. Choose the right username<\/h3>\n\n\n\n

The first step in getting started on Twitter is creating your account. When creating your account, it’s important to remember that your username — or as it’s called on Twitter: your “handle,” is outward-facing and will be what the public uses to identify your business.<\/p>\n\n\n\n

Hopefully, your business name will be available (Constant Contact’s handle, for example, is @ConstantContact<\/a>), but if not, you’ll want to come up with something that will still make sense to your followers (for example In a Pickle Restaurant<\/em> in Waltham had to use @InAPickleRest<\/a>).<\/p>\n\n\n\n

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You want your handle (@ConstantContact) to be around 10 – 15 characters so your customers can “mention” your business without using too many of the 140 they have to use.<\/figcaption><\/figure>\n\n\n\n

2. Create a bio that captures your business<\/h3>\n\n\n\n

Twitter is widely recognized as one of the most open social networks, in that, most of the communication on the site takes place in front of people in the news stream (rather than on individual pages or groups). When creating your bio, keep in mind that more people that have no previous knowledge of who you are or what you do than on any other network will find you on Twitter.<\/p>\n\n\n\n

If you had just a few seconds (or in this case 160 characters) to explain your business to a complete stranger, what would you say? That will be your bio.<\/p>\n\n\n\n

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Boloco’s bio perfectly captures who they are in a fun, memorable way.<\/figcaption><\/figure>\n\n\n\n

3. Upload a photo or image that makes you stand out<\/h3>\n\n\n\n

Don’t underestimate the importance of picking the right picture or image for your profile (and please, please, please don’t send a tweet until you have uploaded one). For businesses, the perfect profile image will be one that your customers already know and associate with your business—like your company logo. For individuals, you’ll want to use a close-up headshot and make sure you are the only person in the photo. (You do have the option to change your profile picture in the future, but I don’t recommend it, at least until you’ve established yourself.)<\/p>\n\n\n\n

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Mercury Brewing Company’s Ipswich Ale has gained national recognition and its logo is well known to people who love their beer.<\/figcaption><\/figure>\n\n\n\n

4. Introduce yourself by sending your first tweet<\/h3>\n\n\n\n

Some people may disagree with me here, but I think now is the perfect time to send your first tweet. It’s not going to be anything earth-shattering, and you won’t have any followers (yet) to see it, but it will let people know you are a real person or business and not a robot or spammer. Make the tweet something simple; your introduction to the Twitter world.<\/p>\n\n\n\n

5. Find the right people to follow<\/h3>\n\n\n\n

Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish. For this reason, you’ll want to set up some criteria, based on your experience, your industry, and what you’re trying to accomplish. People you want to follow could include friends, professionals in your industry, other local businesses, colleagues, and even current or potential customers.<\/p>\n\n\n\n

When you’re starting out, the key is to follow businesses, similar to yours that are doing it well—don’t mimic everything they tweet, but pay attention to how they are engaging and the type of content they share.<\/p>\n\n\n\n

6. Tell your network you’re on Twitter<\/h3>\n\n\n\n

Before we go any further, I need to tell you something you need to know: growing your following on Twitter is not easy—especially if you’re starting from scratch. However, lucky for you, your business already has a following and many of those people that shop at your business.<\/p>\n\n\n\n

If someone has already joined your email list<\/a>, they most likely would love to connect with you on Twitter too.<\/p>\n\n\n\n

Send out an email to your contact list, inviting people to follow you on Twitter. It’s easy to do with Constant Contact’s email templates<\/a>.<\/p>\n\n\n\n

7. Get the tools you need<\/h3>\n\n\n\n

Like anything else, if you want to be successful on Twitter you want to make sure you have the right tools. There are a number of tools out there including three you’ll want to have access to from day one.<\/p>\n\n\n\n