Ecommerce

Ecommerce marketing automation, simply put, helps you to sell more of your products in less time from your online store. When you set up basic ecommerce automation, your customers will receive the right personalized marketing message at the right time in their inbox — whether they are new to your store or they’re an active repeat customer.

One of the most common forms of ecommerce automation is an abandoned shopping cart email, which sends a reminder to customers who add an item to their cart, but then leave your website before completing their purchase. Other types include an automated welcome series and transactional emails like order confirmations and shipping notifications.

The first step in getting started with ecommerce marketing automation is choosing a software platform that fits your goals and is compatible with your ecommerce business. Constant Contact has a long list of built-in ecommerce integrations with top platforms like Shopify, Woocommerce, Etsy, Ebay, and more.

CRM marketing automation saves you time and helps you make more sales by automating your customer relationship management software to send relevant emails to customers at the right time. This can include things like automated welcome emails, personalized happy birthday emails, or abandoned shopping cart emails.

Our free online retail marketing guide shows you the five must-have elements of retail marketing that help you drive results. These include a mobile-responsive ecommerce website, ecommerce sales emails, social media marketing for retail, up-to-date business listings on platforms like Google and Yelp, and a way to easily implement ecommerce content marketing.

Automation is one of the best ways to sell more on Shopify. To start, you’ll want to at least set up a Shopify abandoned cart email to close the sale with those who leave your site before making a purchase. Or see if you qualify for our Ecommerce Pro Plan, which uses A.I. to automate all of your Shopify marketing in just a few steps.