Make marketing easier with AI.

Think of AI as a helpful marketing assistant — it can speed up your content creation, provide fresh ideas, and help you connect with your audience more effectively. 

AI can save you time and help you:  

• Repurpose existing content across channels

• Create content when inspiration is low

• Keep your brand (and posting schedule!) consistent 

• Market smarter, not harder, when you’re short on resources

Creating a good prompt for AI is something of an art and a science. A good prompt should clearly explain what you want the AI to do, like write an email, come up with a discount code for a seasonal promotion, or draft copy for an ad.  

Instead of toggling between multiple free AI marketing tools, simply generate email copy in Constant Contact by providing a few details like: 

• What your business does, and who you serve 

• The key points you want to communicate

• Your brand’s tone of voice. For example, do you want to sound friendly or professional? 

Remember: AI has limitations. Anything you generate still needs a human touch to fact check and add a personal spin.

You can use AI in your small business marketing strategy in several key ways, like: 

• Drafting emails, including click-worthy subject lines that will grab your audience’s attention

• Coming up with new ideas for social posts, text messages, and ads 

• Turning emails into shareable social content in one click 

• Creating multi-channel marketing campaigns across email, social, text messages, and landing pages in minutes, not months

• Beating writer’s block with AI writing assistance, so you don’t have to stare at a blinking cursor waiting for that lightbulb moment  

Want more info? Dive into the pros and cons of using AI in your marketing.