Business Solutions
Spending too much time on attribution rather than driving revenue?
Digital marketers and marketing executives realize that poor attribution leads to poor business growth. Attribution should be easier. That's what SharpSpring tries to do.
Without good attribution, failing strategies can't be identified and put on pause.
And, worse, winning strategies can't be allocated the additional budget needed to scale into more revenue.
SharpSpring helps small to medium businesses overcome the effects of poor attribution with a powerful set of marketing and sales automation solutions—all consolidated into a single system of shared reporting, KPIs and growth goals. Over-hyped, frequently broken integrations go away.
SharpSpring not only gives you crucial marketing attribution across every marketing and sales system in your solutions stack, but also across a non-linear customer journey, not just the last click.
Get a one-on-one personalized demonstration of SharpSpring's Revenue Growth Platform and see how it will help your organization solve attribution and budget allocation challenges.
Sign #1: Spending too much time on attribution
The traditional patchwork martech stack yields poor tracking and attributions results.
Sign #2: Continuing pressure to prove value for every dollar
Marketers often have firm ROI goals for campaign performance, and yet, their martech stack is split into 9 systems.
Sign #3: Unable to allocate budget to ROI-driving campaigns
You're driving sales qualified leads, but can't pinpoint the channels best at generating them.
The #2 challenge that marketers have is the ability to attribute campaign results to marketing efforts.
The Pain is Real
Without proper attribution, it's almost impossible and paralyzing for marketers to:
Report on the value and return of every dollar spent, so that you have confidence from the c-suite and budget requests get approved
Know exactly what your customer acquisition cost should be, so that you know exactly what you should be paying per impression, per click, per lead for all of your campaigns
Determine the most important touchpoints along the customer journey, so that you can optimize and personalize the customer experience to drive higher conversion rates
A single revenue growth platform that shows you exactly which efforts are driving the most ROI resulting in optimized budget allocation, higher quality leads, and more personalized experiences.
4 Ways To Improve Attribution
Eliminate siloed data, so you can obtain a clear and accurate view of the customer's journey.
Use a marketing automation system to make life easier with automation for managing contact duplication, lead-to-account matching, and contact-to-opportunity matching.
Choose a solution that uses AI (not just cookies) to help more accurately predict and measure behavior.
Use a consolidated sales and marketing system that tells the entire story of your customer journey, and doesn't just give you a few slices.
A Powerful Consolidated Marketing Automation for Your Business
SharpSpring's centralization means that attribution is easy, and marketing teams can focus daily on what matters most—making smarter marketing decisions to drive revenue. Request a one-on-one personalized demo of SharpSpring and see how we can help you. Image a day when you can:
Enable better end-to-end visibility of prospects and customers
Execute informed, better marketing
Influence more buying decisions
Reduce operational silos
Decrease the time it takes to solve issues
Simplify forecasts and tracking
Make training your teams easier and more efficient
Lower operational costs, and increase ROI
We’ll show you how it works
Sign up for a personalized tour of SharpSpring to see how we can help you drive revenue growth.
Called a Powerful Marketing Automation Platform, We Prefer Revenue Growth Platform
Aside from being easy to use, easy to work with and more affordable, our primary goal is to help you: grow your revenue.
As your partner, we wouldn’t be doing our job if we didn’t connect the dots.
Get what you need from one spot. Gain deep customer insights into demographic and firmographic profiles. See behavioral activities across every customer and their journey (we call it the “Life of the Lead”).
Champion better marketing. Execute campaigns with less effort—across multiple channels, verticals, buyers and buying stages—personalized dynamically to each contact.
Give teams the right tools for the job. From campaigns to deal tracking, sales enablement features and reporting, less jumping from tool to tool means less missteps for everyone.
SharpSpring gives you a competitive advantage.
More than 10,000 businesses have chosen SharpSpring, see what people are saying about our unified platform.