Business Solutions

Spending too much time on attribution rather than driving revenue?

Digital marketers and marketing executives realize that poor attribution leads to poor business growth. Attribution should be easier. That's what SharpSpring tries to do.

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Sign #1: Spending too much time on attribution

The traditional patchwork martech stack yields poor tracking and attributions results.

Sign #2: Continuing pressure to prove value for every dollar

Marketers often have firm ROI goals for campaign performance, and yet, their martech stack is split into 9 systems.

Sign #3: Unable to allocate budget to ROI-driving campaigns

You're driving sales qualified leads, but can't pinpoint the channels best at generating them.

The #2 challenge that marketers have is the ability to attribute campaign results to marketing efforts.

Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals

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The Pain is Real

Without proper attribution, it's almost impossible and paralyzing for marketers to:

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Report on the value and return of every dollar spent, so that you have confidence from the c-suite and budget requests get approved

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Know exactly what your customer acquisition cost should be, so that you know exactly what you should be paying per impression, per click, per lead for all of your campaigns

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Determine the most important touchpoints along the customer journey, so that you can optimize and personalize the customer experience to drive higher conversion rates

Not surprising, the solution:

A single revenue growth platform that shows you exactly which efforts are driving the most ROI resulting in optimized budget allocation, higher quality leads, and more personalized experiences.

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4 Ways To Improve Attribution

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Eliminate siloed data, so you can obtain a clear and accurate view of the customer's journey.

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Use a marketing automation system to make life easier with automation for managing contact duplication, lead-to-account matching, and contact-to-opportunity matching.

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Choose a solution that uses AI (not just cookies) to help more accurately predict and measure behavior.

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Use a consolidated sales and marketing system that tells the entire story of your customer journey, and doesn't just give you a few slices.

A Powerful Consolidated Marketing Automation for Your Business

SharpSpring's centralization means that attribution is easy, and marketing teams can focus daily on what matters most—making smarter marketing decisions to drive revenue. Request a one-on-one personalized demo of SharpSpring and see how we can help you. Image a day when you can:

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Enable better end-to-end visibility of prospects and customers

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Execute informed, better marketing

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Influence more buying decisions

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Reduce operational silos

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Decrease the time it takes to solve issues

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Simplify forecasts and tracking

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Make training your teams easier and more efficient

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Lower operational costs, and increase ROI

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We’ll show you how it works

Sign up for a personalized tour of SharpSpring to see how we can help you drive revenue growth.

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