New Research: State of the Sales and Marketing Funnel

This 28-page report aims to demystify the modern marketing and sales funnel by revealing the approach that marketers with best-in-class funnels take to turn prospects into customers.

Funnel Report

Top 3 takeaways from this report:

✔ 51% of marketers with best-in-class funnels say customer engagement is their top priority (even over lead generation).

✔ Marketers with best-in-class funnels are 4x more likely to use segmentation.

✔ 59% of those who are using four or more channels report that they are exceeding funnel goals compared to just 46% of those using three or fewer channels.