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Email MarketingHints & Tips

Topic: Segmenting Your Email List

Divide and Prosper

It's time to think about targeting your audience segments. We've discussed knowing your customers' interests. Let's take that a step further and look at reaching the various categories of customers who buy your products or engage your services.

Simple Segmentation. Serious Results.

Learn how to segment your list, test and improve your results. In this issue, get serious about list segmentation with tips from expert email marketer, Carolyn Gardner.

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