Why Constant Contact vs. Mailchimp?

Experience the Constant Contact difference. Try it for yourself — absolutely free — and discover how smarter email marketing, powerful automation, and real human support can help elevate your business. No credit card required. Just better results, starting today.

Why Constant Contact vs. Mailchimp?
Trustpilot logo and rating of 4.4/5

Why Constant Contact?

Businesses like yours trust Constant Contact with their marketing. These time-saving tools are designed to grow with your small business every step of the way — whether you’re promoting your side hustle, building a contact list from social media, or hitting send on that first email.

Business woman on the phone and smiling at her laptop with a view of her digital marketing performance within Constant Contact

Real results. Real support. Real value.

Mailchimp may have the brand recognition, but our emails actually reach your audience, thanks to stronger deliverability. Need help? You’ll talk to a real human. No chatbots, no tickets, no waiting. Plus, you get more value at every price point: AI tools that work across many channels on all plans, and contact management features built right in.

How does Constant Contact measure up?

Choosing the right platform matters. Here's a clear comparison to help you decide what's best for your business. We've highlighted the key differences side by side, so you can make an informed choice with confidence.

Constant Contact

MailChimp

Easy for small businesses & beginners

Integrated survey tools

Built-in event registration & tracking

Robust contact management & tagging

Beginner-friendly email templates

Phone & live chat support

All plans
Premium only

AI content generator in all plans

All plans
Standard package

Nonprofit discount

Up to 30%
Up to 15%

Where Constant Contact wins

The bottom line

Constant Contact delivers where it counts, with tools that drive real business growth.

Our platform offers superior email deliverability, ensuring your messages reach your customers’ inboxes — not their spam folders. We also provide real, live customer support, so you're never left waiting for help or stuck in a ticket queue.

Plus, Constant Contact delivers more value at every tier.

Constant Contact makes all-in-one marketing easy: powerful email tools, AI content on all plans, built-in event management, and optional SMS via EZ Texting integration. With top-tier support and performance, Constant Contact gives you everything you need to grow—without the extra cost.

WHAT PEOPLE ARE SAYING ON G2.COM

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Prepay and save big

Prepay and save big

Save up to 15% when you prepay for 12 months. Nonprofit? Prepay and save up to 30%. See pricing

30-day guarantee

30-day guarantee

Need to back out? We’ll miss you, but you can cancel your plan and get a full refund within 30 days of signing up. See terms and conditions

Customized solutions

Customised solutions

Tailored programs for agencies, organisations in need of 5+ accounts, franchises, and member-based associations.

More features. Better support. Smarter pricing. Why wait?

Frequently asked questions

Every organization has a unique structure and specific goals. Teams from Constant Contact is built to adapt. Here is how different industries leverage our multi-account solution:

  • Real Estate, Finance, and Insurance: Empower agents and brokers with individual licenses and branded templates. Teams can win business faster using built-in list-building tools while leadership maintains oversight through customized permissions.

  • Education and Healthcare: Keep students, parents, or patients engaged with interest-based marketing. Send critical, centralized announcements in a single "blast" and simplify fundraising across email and social media.

  • Franchise Systems and Multi-Brand Holdings Accelerate portfolio growth with centralized reporting. Protect your brand identity by using locked graphics and campaign approvals, allowing individual locations to handle day-to-day marketing without drifting from brand standards.

We understand that budget predictability and ROI are critical to your success. Teams from Constant Contact moves away from one-size-fits-all pricing, offering a tailored model based on your organization’s scale and the specific features you need to succeed.

Whether you are a franchise system, a school district, or a local municipality, we collaborate with you to build a custom plan.

Save time and effort authenticating all your accounts with bulk authentication. This feature allows all the accounts in a partnership to send from the same authenticated domain. This simplifies the entire process and provides one key for all accounts, saving you time and effort. Plus, you’ll boost email deliverability and compliance by sending from the same DomainKeys Identified Mail (DKIM)-configured domain across all your accounts.

As required under the Health Insurance Portability and Accountability Act (HIPAA), we employ administrative, physical, and technical safeguards to protect all of our customers’ subscriber data. Please refer to our Business Associate Agreements (BAAs) knowledge base article to learn more.

Yes, we have an open API that can sync with your contacts and reporting data. Check out more information here.