Real Estate Email Marketing Software
Move your marketing onto solid ground.
Constant Contact brings email, social, and events into one simple marketing platform, so you can promote listings, fill open houses, and follow up fast.
One platform, all your marketing.
All your real estate marketing in one place — email, social, events, and automation — so you can stay top of mind and sell more property.
Email & Social Marketing
Create on-brand campaigns fast.
Whether you're sending a listing alert, scheduling an Instagram post, or writing a suburb update — Constant Contact gives you the tools to do it faster and smarter.
Email marketing: create beautiful listing alerts, newsletters, and market updates with drag-and-drop templates.
Social media tools: schedule posts and promote listings across Facebook, Instagram and LinkedIn.
AI Content Generator: let AI help you write subject lines, email copy, and social captions — fast.
On-brand, every time: automatically apply your logo, colours and fonts with BrandKit.
Lead Capture
Capture leads from every touchpoint.
Turn your followers, visitors, and open-home attendees into contacts. With built-in lead capture tools, you can grow your list and get real-time notifications for every new lead.
Shareable forms: turn social followers and open-home visitors into contacts with shareable forms.
Surveys: easily collect insights and preferences from clients and prospects.
Landing pages: connect your campaigns to landing pages that drive leads.
QR codes: capture details from foot traffic and event attendees.
Automations
Keep your contacts warm, automatically.
Follow up instantly, stay in touch consistently, and never miss a chance to close. Set up automations that keep your leads engaged long after the open home.
Automate follow-up: trigger emails based on actions, dates, or contact behaviour.
Customise: design custom automation paths to suit your sales cycle.
Close more: nurture long-term leads and follow up instantly with new enquiries
Multi-Office Solutions
Multi-office brand control
Running a network of offices? Roll out national campaigns, while giving agents tools to run their own local marketing that stays on brand.
Central send: roll out campaigns nationally, personalised by office.
Campaign approvals: keep oversight on all outgoing communications.
Locked templates: ensure brand compliance, with editable local details.
Sub-accounts: manage users with tiered permissions across your network.
World-class support in your own backyard
Get support from our digital marketing experts the way you work best — through chat, phone, or our library of helpful tutorials. Whenever you call, you’ll speak with our local support team in Brisbane, Australia.
You’re in good company.
Digital marketing tools made for busy agents and brokers.
Social Media Marketing
Sync your social accounts, plan content, launch ads, and track performance.
Event Marketing
Plan, promote, and manage events like tours and open houses.
Marketing Automation
Deliver the right message at the right time with automations.
Reporting
Grow your brokerage faster with data that shows what’s working and what’s not.
Email Marketing
Create, send, and track email campaigns that drive traffic and close deals.
Ready to make your real estate marketing easier?
Built for small businesses, trusted by real estate agents. Constant Contact powers thousands of property campaigns every month.
Request a demo
Frequently asked questions
Real estate email marketing is how agents and brokerages use email to promote listings, drive open house attendance, and build relationships with buyers and sellers using personalised emails and automated campaigns.
Yes, email can be a powerful tool for top-performing agents. They see the best results from a balanced marketing approach, with the most popular methods including organic social media marketing (67%), open houses and in-person events (62%), and email marketing (59%). Read more about how successful real estate agents use digital marketing to reach clients and grow their business.
Here are a few types of emails agents and brokers should add to your email marketing strategy:
Announce new listings: Keep your contacts informed about properties newly on the market that might interest them.
Send pricing alerts: Share updated pricing on listings to drum up renewed interest.
Give home maintenance tips: Provide valuable, non-salesy content that positions you as a helpful resource, such as seasonal home care advice or tips for increasing property value.
Automated follow-ups: Set up automated sequences to nurture leads over time to help agents stay top-of-mind and build relationships at scale.
Share market updates and insights: Show off your expertise on local market trends, neighbourhood news, or investment opportunities.
The key is regular, relevant communication with your audience on the channels that matter to them most. Aim for consistency rather than perfection or a set frequency. Automations can help you run certain campaigns on autopilot, whether that’s a welcome series for new subscribers or event reminders for your next open house. Instead of sending an email just to do it, make sure your emails deliver value and have an ideal next action for your audience to take — like a round-up of the hottest listings or details about an open house.