Email Marketing Features
A feature-packed platform.
Everything you need to reach more people and keep customers coming back.
Do more business.
AI
Go from idea to polished email with ready-to-use prompts. Plus, remix emails into social posts with AI.
Automation
Send targeted emails to customers automatically with multi-step flows, event-based triggers and more.
List-building tools
Add, store, and organise your contacts in one place, and segment lists to target the right people.
Reporting
See who’s opening and clicking on your emails. Spot trends and plan your next steps.
Subject line A/B testing
Boost email opens by A/B testing different subject lines.
Templates
Choose from hundreds of professionally-designed email templates to make your own.
Reach more people.
Facebook, Instagram, and Google Ads
Find new leads with Facebook, Instagram and Google Ads, integrated to save you time
Lead generation landing pages
Add new signups to specific contact lists through a customisable page with a unique URL.
Website signup forms
Prompt website visitors to join your contact list with easy-to-build pop-up signup forms.
Multichannel campaigns
Use AI to get emails, social posts, and event promotions that work together to meet your goal.
Constant Contact for teams
Keep multiple marketing efforts on track with customisable permissions and brand controls.
Engage more customers.
Integrations
Auto-sync your contact, product, and sales data with tools like Salesforce, Shopify, and Etsy.
Social posting tools
Save time creating, scheduling, and posting all of your social engagement from one place.
Events
Promote and host virtual and in-person events with automatic reminders, ticketing, and RSVPs.
Frequently asked questions
Common must-have features of email marketing platforms include:
A simple drag-and-drop editor
Library of professionally-designed, mobile-friendly email templates
Tools to grow or segment your contact list
Integrations with apps and tools you use to run your business
Time-saving AI tools to generate content
No, you don’t need the most advanced or sophisticated features to get started. Focus on your foundational marketing efforts, like quick-turn templates to make email creation fast and easy, basic list management, and simple automated emails like welcomes or birthdays to keep you top-of-mind with your audience.
The key to growing your audience is to deliver immediate value to your prospective customers. Use website signup forms, pop‑ups, and lead‑generation landing pages to make it easy for customers to follow along with your business. Plus, give your customers valuable content like checklists, giveaways, and more to entice them to join your list.
At a minimum, you want to see open rates, click‑through rates, unsubscribes, and which links people click most.
Yes. Constant Contact integrates with popular CRMs, ecommerce platforms, and other business tools so your contacts, orders, and engagement data stay in sync. Explore all integrations in our directory.
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