11 Best Event Marketing Software for 2026 [July Update]

• The best event marketing software depends on your event type, budget, and the amount of setup time you can spare.
• Some tools include everything you need to plan, promote, and manage an event, while others work best alongside the email marketing, CRM, or other tools you already use.
• For small businesses, ease of use matters just as much as features, because a tool only helps if you actually use it.

Organizing an event often starts with one simple goal: get people to attend. But soon, the logistics take over. You need to create a registration page, promote the event, answer attendee questions, send reminders, and follow up after it’s over. Before long, you’re spending just as much time managing the event as you’re planning it.

Event tools help bring those tasks together. Some platforms focus mainly on ticketing, while others help you create registration pages, send email campaigns, automate reminders, communicate with attendees, and measure your results.

In this guide, we compare the best event marketing software to help you find the right tool. We’ll cover what each platform does well and what matters most for small and growing teams, from ease of use and pricing to the types of events it supports and the marketing features it includes.

How we evaluated the event marketing software on the list

Rather than relying on feature lists and vendor websites, we signed up for free plans, free trials, or live demos wherever possible and spent time testing each platform in realistic event marketing scenarios.

To understand how these tools perform in practice, we created sample events and set up registration pages. We also tested ticketing and RSVP flows and evaluated available integrations. Plus, we looked at how easy it was to promote events via channels such as email, social media, and SMS, and whether post-event follow-ups could be automated.

As we worked through each platform, we kept the following in mind:

• How quickly can you create and launch an event? 
• Is the registration or ticketing experience straightforward for attendees? 
• Does the platform make it easy to promote events across multiple channels? 
• Can reminders and post-event follow-ups be easily automated without any experience? 
• Will the platform still meet your needs as your events become larger or more frequent?

To complement our hands-on testing and years of experience reviewing marketing software, we also considered user feedback from review sites like G2 and Capterra to see whether long-term customers reported similar strengths and limitations.

Although our own platform appears in this guide, every tool was assessed using the same criteria to keep the comparison as fair, balanced, and transparent as possible.

Best event marketing tools overview

Use this table to quickly compare your options before diving into the details.

1. Constant Contact

Pricing: $12/month, 30-day free trial

Best for: Small businesses that want a single platform for event sign-ups, promotions, reminders, and follow-ups.

Constant Contact brings the entire event-planning process together, letting you create and activate events, collect registrations, and promote them without switching between platforms.

The event creation process is beginner-friendly, guiding you through four simple steps: event setup, tickets, registration forms, and payments. You can also choose whether your event is virtual, in-person, hybrid, or still to be announced, and the setup will adapt automatically based on your selection. Throughout the process, a live split-screen preview shows exactly how your event page and registration experience will appear to attendees.

After your event goes live, Constant Contact gives you multiple ways to promote it. You can send email invitations, schedule social media posts, and reach attendees via SMS. I also tried the AI-powered multi-channel campaign builder to see how quickly it could create a complete promotion campaign for my event. After entering a few details about the event, it created email, SMS, and social media drafts, along with suggested send dates, so there was very little to build from scratch.

Key features

• Event page builder, signups, and attendee management tools
• Email and SMS invitations and reminders
• Social media marketing tools to promote your event 
• Simple marketing automation workflows
• Contact management and event reporting

Pros

• Beginner-friendly event setup with a guided workflow for creating pages, tickets, registration forms, and payments
• Email, social media, and SMS promotion tools to market events across channels
• Integrates with other event marketing platforms, such as Eventbrite

Cons

• Pricing can increase as your contact list grows or as you need more advanced functionality
• Transaction fees apply to paid events in addition to payment processor fees
• Customization options for event pages may feel more limited than those offered by dedicated event management software

Pricing

Paid plans start at $12/month with the Lite plan, which is ideal for beginners. You can host events, sell products, and take payments, plus create emails and promote on social media. For more tools, including marketing automation, you’ll need the Standard or Premium plan, starting at $35 and $80, respectively.

2. Cvent

Pricing: Custom quote, demo

Best for: Enterprise event teams that want more control over event setup, attendee communication, and reporting.

Cvent is geared toward organizations that need to manage large, multi-day, or complex events. As a dedicated event marketing software, it gives you more control over registration, event websites, attendee communication, on-site setup, and reporting across multiple events. 

Each event has its own dashboard, which makes it easier to keep everything organized as your event comes together. Because Cvent includes so many tools, expect to spend a little time getting familiar with the platform.

To make planning easier, Cvent includes CventIQ, an AI assistant that helps reduce manual work. It also offers the Cvent Supplier Network, where you can use AI to search for venues and send requests for proposals (RFPs) directly from the platform, rather than contacting each venue individually.

For building registration pages and event websites, Cvent offers a drag-and-drop editor with responsive previews, countdown timers, and other customizable components. While the builder isn’t the most modern-looking, it provides plenty of flexibility for creating professional event experiences.

Key features

• RFP and venue sourcing
• Drag-and-drop event websites and registration forms
• Interactive floor plans and seating diagrams
• Virtual, hybrid, webinar, and in-person event management
• Attendance tracking and custom reporting

Pros

• Advanced feature set for managing large and complex events
• Powerful venue sourcing and event diagramming capabilities
• AI tools help automate planning tasks and content creation

Cons

• More complicated for new users, according to G2 reviews
• High licensing costs may be prohibitive for smaller organizations
• Website builder is functional, but doesn’t feel as modern as you’d expect

Pricing

Cvent’s prices aren’t publicly available, so you’ll need to contact the sales team for a custom quote based on your organization’s size, event requirements, and the products you need.

If you’d like to explore the platform first, Cvent offers a free 10-minute product demo. You can also sign up for free to try its Registration and Marketing tools.

3. Bizzabo

Pricing: $499/user/month (billed annually), demo

Best for: Managing registration, promotion, and attendee participation for hybrid or conference-style events.

Building an event website felt like one of Bizzabo’s strongest areas. The drag-and-drop editor is intuitive, modern templates help you get started quickly, and creating a professional-looking page requires very little setup. From there, you can manage registration, attendee engagement, onsite check-in, and reporting without switching platforms.

The tool has also invested in attendee engagement. The mobile app lets attendees build personalized agendas, receive live updates, and connect with other participants. One feature that sets Bizzabo apart from other tools on this list is Klik SmartBadges. These digital event badges let attendees exchange contact details with a simple tap instead of business cards. 

Plus, organizers can track attendee movement, measure engagement, and help sponsors capture leads (people who have shown interest and may become customers) throughout the event.

Bizzabo also supports polls, Q&A, breakout rooms, live chat, and video-on-demand for virtual and hybrid events. 

Key features

• Supports in-person, hybrid, webinar, and virtual events
• Branded event websites, registration forms, and email campaigns
• Klik SmartBadges feature for networking, lead capture, and contactless check-in
• Real-time event analytics and customer relationship management (CRM) integrations
• Dedicated mobile event app

Pros

• Great attendee networking and engagement features
• Handles webinars, conferences, and hybrid events from one platform
• Mobile app keeps attendees informed with live updates and personalized agendas

Cons

• Takes time to get comfortable with all the features
• The website builder can feel clunky when creating highly customized pages
• Premium add-ons can make the platform expensive

Pricing

Bizzabo starts at $499/user/month (billed annually). You can explore the platform through its on-demand demo library or book a personalized 1:1 demo to see how it fits your event program. For the KIlik SmartBadges, you need to request a custom quote.

4. Eventbrite

Pricing: Free plan for free events, optional paid plans start at $15/month

Best for: Businesses and organizers who host public events and sell tickets online.

If your main goal is to create an event and start selling tickets quickly, Eventbrite gives you the tools to build, promote, and manage everything without having to deal with features you may never use.

The interface is clean and easy to navigate, and you can either create an event from scratch or use the AI assistant to generate an event page by inserting your info. The event builder is also straightforward, with sections for your event details, schedule, location, images, and ticketing, while built-in email and social promotion tools help you spread the word from the same dashboard.

For promotion, Eventbrite’s email tool can come in handy for sending event updates and reminders. However, it’s fairly basic compared to a dedicated email marketing platform, so if you want advanced automation, segmentation, or multi-channel campaigns, you’ll likely need a separate marketing tool.

Key features

• Built-in exposure through Eventbrite’s event marketplace
• Ticket sales and registration management
• AI-assisted event creation 
• Basic email and social media promotion tools
• Order management for refunds, ticket resends, and attendee updates

Pros

• Free to publish unlimited events
• Easy event page builder with live preview
• Built-in marketplace helps increase event visibility

Cons

• Ticketing fees can add up for paid events
• Limited customization for branded event pages
• Email marketing tools are fairly basic

Pricing

Eventbrite lets you publish unlimited events for free, and there are no fees for free tickets. 

For paid events, attendees pay ticketing fees at checkout by default, though organizers can choose to cover them instead. Eventbrite’s optional Pro plans are for higher email marketing limits, starting at $15/month for up to 2,000 marketing emails per day. Larger or more complex events can contact Eventbrite’s sales team for a custom plan.

5. HubSpot

Pricing: $20/seat/month, limited free plan 

Best for: Businesses already using the platform that want event sign-ups and follow-up connected to their contact database.

HubSpot approaches event marketing differently from most of the tools on this list. Rather than focusing on ticketing or event logistics, it helps you capture registrations, nurture attendees, and convert event leads into customers, all using the same CRM system you use for the rest of your marketing.

If you’re already using HubSpot, this makes a lot of sense. Landing pages, registration forms, email campaigns, workflows, and contact records all work together, making it easy to send reminders, follow up after an event, and track how attendees move through your sales pipeline. It also integrates with popular event tools such as Zoom, Microsoft Teams, WordPress, and Zapier if you need additional event functionality.

If you’re looking for an all-in-one event management platform with built-in ticketing and onsite tools, though, HubSpot might not be the perfect fit. It’s best when events are just one part of your overall marketing strategy.

Key features

• Landing pages and forms for event registrations
• Email marketing and automated event follow-ups
• Pre-made event email templates
• CRM that tracks every attendee interaction in one contact record
• Workflows to automate reminders, nurturing, and post-event campaigns

Pros

• Has built-in lead generation and lead scoring tools
• Powerful automation for reminders and lead nurturing
• Extensive integrations with popular event platforms

Cons 

• Costs can increase quickly as your contacts and feature needs grow
• More functionality than many businesses need for event marketing alone
• You’ll need integrations for ticketing and onsite event management

Pricing

Starts at $20/seat/month with the Starter for 1,000 contacts. The Professional goes up to $890/month, while the Enterprise costs $3,600/month. 

HubSpot also offers a limited free plan and a 14-day free trial for Professional and Enterprise plans.

6. ActiveCampaign

Pricing: $19/month, 14-day free trial

Best for: Teams that want strong reminder emails, text messages, and post-event follow-ups rather than a full event management platform.

Like HubSpot, ActiveCampaign isn’t an event management platform. Instead, it focuses on everything that happens before and after your event. So, if keeping attendees engaged with personalized reminders, follow-ups, and automated communication is your priority, it’s a good choice.

One feature I spent some time testing was Active Intelligence, the platform’s AI assistant. After entering a short prompt about a fictional candle-making workshop, it built an attendee journey with reminder emails, waiting steps, and follow-up messages. The workflow opened directly in the automation builder, where you can easily adjust emails, timing, and conditions.

Beyond AI, ActiveCampaign gives you plenty of control over how contacts move through each journey. You can trigger automations based on registrations, segment attendees by behavior or preferences, combine email and SMS, and use the built-in CRM to manage leads after the event. 

Key features

• AI-powered automation builder 
• Automated email and SMS reminders 
• AI template builder to create new designs for your events
• Advanced audience segmentation using tags, behavior, and contact data
• Built-in CRM to track attendees and follow up with leads

Pros

• The AI assistant can build complete automation workflows in minutes
• Great for creating personalized reminders and follow-up campaigns
• Flexible automation and segmentation options

Cons

• Takes time to learn advanced automations according to existing users
• Not designed to manage ticketing or onsite events
• Pricing increases significantly as your contact list grows

Pricing

ActiveCampaign starts at $19/month for the Starter, then $59/month for the Plus, $89/month for the Pro, and $159/month for the Enterprise. 

A 14-day free trial is available to try the platform.

7. Asana

Pricing: $13.49/month, free plan

Best for: Teams that need event planning software to organize tasks, timelines, vendors, and internal collaboration across one or more events.

If you’re looking for software to organize the work behind an event rather than sell tickets, you may need project management software with multiple event capabilities like Asana.

Here, I used the free event-planning template to create a project and found it easy to organize tasks into stages such as pre-event preparation, on-site execution, and post-event follow-up. Multiple project views, including List, Board, Timeline, and Calendar, let you see deadlines from different perspectives. Plus, the Timeline view is great for spotting scheduling conflicts and task dependencies.

Asana also includes features for larger teams. You can invite vendors as guests, keep contracts and invoices attached to tasks, save projects as reusable event templates, and monitor multiple events through Portfolios. If you’re already using Slack or Gmail, the integrations help turn conversations and emails into actionable tasks without switching between tools.

While other project management tools like Trello work well for simpler task boards, Asana offers more planning features for teams with larger or more complex event projects. And while it won’t handle registration or ticket sales, it does an excellent job of keeping everyone aligned throughout the planning process.

Key features

• Free event planning templates for conferences, webinars, and other event projects
• List, Board, Timeline, and Calendar views to manage tasks and deadlines
• Guest access for vendors, contractors, and other external collaborators
• Save projects as reusable templates for future events
• AI-powered status updates and project summaries to reduce manual work

Pros

• Great for coordinating complex event planning tasks
• Multiple project views make deadlines easier to manage
• Strong collaboration tools for internal teams and vendors

Cons

• Doesn’t include event registration or ticket sales
• Requires other tools for attendee communication and marketing
• Advanced planning features are available only on higher-tier plans

Pricing

Asana offers a free Personal plan for individuals and small teams. Paid plans start at $13.49/user/month for the Starter and $30.49/user/month for the Advanced plan. Enterprise pricing is available only on request.

8. Swoogo

Pricing: $11,800/year for 1 user, demo

Best for: Teams that want more control over registration, event pages, and setup across different event types.

If you organize conferences or other multi-session events, you’ll likely need event marketing software that does more than collect registrations. Swoogo combines event websites, email marketing, speaker management, attendee engagement, reporting, and onsite tools in one platform.

What I liked most while testing it was how much control it gives you over the attendee experience. Rather than sending every attendee through the same registration and communication flow, you can create different experiences for attendees, sponsors, exhibitors, or VIPs. Reporting, attendee check-in, and CRM integrations with platforms like HubSpot and Salesforce are also built into the same workflow.

That level of flexibility comes with a more crowded interface than many of the other tools I tested. There are more settings to work through, so it takes a little longer to get comfortable. However, if you run conferences or recurring events, the added control is likely worth it.

Key features

• Customizable registration flows with conditional logic and personalized attendee journeys
• Built-in event websites, landing pages, and automated email campaigns
• Call for Speakers portal with submission forms, review workflows, and speaker management
• Native attendee and check-in mobile apps for agendas, badges, session check-in, and onsite management
• Detailed reporting dashboards with CRM integrations

Pros

• Great flexibility for registration and attendee experiences
• Strong built-in tools for conference marketing, speaker management, and onsite events
• Integrations with Salesforce, HubSpot, Marketo, Zoom, and other event platforms

Cons

• More complex to learn than most small business event platforms
• Some advanced customization and design capabilities require additional costs
• The interface can feel overwhelming

Pricing

Swoogo doesn’t offer a free plan. Pricing starts at $11,800/year for the Professional plan, which includes one full user, one reporting user, unlimited events and registrations, a check-in app, automated workflows, and 30+ integrations. Enterprise pricing is custom and requires contacting sales. You can book a personalized demo before purchasing.

9. Vfairs

Pricing: Custom quote, demo

Best for: Event teams that need advanced registration, exhibitor management, attendee engagement, and onsite event tools.

Now, vFairs covers much more than event marketing. Alongside registration, it includes tools for ticketing, speaker and exhibitor management, attendee communication, onsite check-in, and reporting, making it a good fit for larger events.

One thing I liked was having a single attendee record throughout the event. It made it easy to see who had registered, attended sessions, and engaged with the event without having to jump between different sections of the platform.

It also includes AI tools to generate landing page copy, email campaigns, social posts, and reports, helping reduce repetitive marketing tasks. There’s a lot to explore, but most of the features are organized around a single-event workflow, making it easier to manage planning, promotion, and onsite execution from one place.

Key features

• Branded event websites and registration pages
• AI-powered email marketing and automation
• Speaker, sponsor, and exhibitor management
• Badge printing and onsite attendee check-in
• Live analytics and CRM integrations

Pros

• Keeps event planning, marketing, and onsite management in one platform
• AI tools help speed up event marketing and content creation
• Strong speaker, sponsor, and exhibitor management for large events

Cons

• It may feel overwhelming for smaller or occasional events
• Some users report that administrative workflows can take time to configure
• Better suited to conferences and large-scale events than simple one-off events

Pricing

Pricing isn’t publicly available, so you’ll need to contact the sales team for a tailored quote based on your event requirements.

10. RingCentral Events (formerly Hopin Events)

Pricing: $119/organizer/month (with annual contract), 30-day free trial

Best for: Teams hosting content-rich events that need registration, ticketing, session management, and attendee engagement.

RingCentral Events (formerly Hopin) feels like a platform designed to manage the entire event experience, not just host webinars. 

During the demo, I saw how to create a branded registration page, add multiple ticket types, customize registration fields, and explore how attendees move from signup to the live event. Everything follows a consistent flow, making it easy to manage registration, sessions, networking, and reporting from one place.

Beyond the live event itself, RingCentral Events puts a strong focus on what happens afterward. AI tools can automatically create highlight clips, transcripts, and marketing content from your recordings, helping you get more value from every event.

Key features

• Branded registration pages and ticketing
• AI content creation and repurposing
• Networking and attendee engagement tools
• Live streaming events through StreamYard integration
• Detailed attendee engagement analytics

Pros

• Supports webinars, virtual, hybrid, and onsite events
• Strong live streaming and audience engagement features
• AI helps create and repurpose event marketing content

Cons

• May include more features than smaller events require
• Some event setup workflows can take time to configure
• A few users would like deeper CRM integrations

Pricing

RingCentral Events offers a free 30-day trial that includes up to 10 organizers and 1,000 registrations. 

Paid plans start at $119 per organizer/month for Events Pro. Then, Events Pro+ costs $239 per organizer/month, and Events Enterprise costs $359 per organizer/month. All plans require an annual contract. 

Pricing scales by organizer rather than attendee count, and every paid plan supports unlimited event registrations.

11. Whova

Pricing: Custom quote, live demo

Best for: Conferences and multi-session events that need a strong event app.

Whova shines when the attendee experience matters as much as the event setup. Instead of only helping organizers publish registration pages, it gives attendees a mobile app where they can build personal agendas, find sessions, access maps, join discussions, scan business cards, and connect with other participants.

Compared with some of the other platforms I tested, Whova puts more emphasis on helping you extend the life of your event. That can be useful if webinars and virtual events are a regular part of your marketing strategy. 

The app-first experience is a major advantage for events where networking, session discovery, and real-time updates matter. Beyond large conferences, Whova also supports smaller workshops, webinars, and micro-events, letting organizers manage everything from one-off sessions to multi-day events within the same platform.

Key features

• Mobile event app with agendas, maps, and attendee networking
• Event registration, ticketing, and attendee segmentation
• Speaker submissions, exhibitor profiles, and sponsor tools
• Push notifications, polls, surveys, and community boards
• Badge check-in, certificates, and post-event reporting

Pros

• Has a very functional mobile app for attendee engagement and networking
• Includes tools for conferences, trade shows, and expos
• Registration and event app data stay connected

Cons

• Navigation can take time to get used to
• Notification settings could offer more control
• Gamification features aren’t always user-friendly for attendees

Pricing

Whova provides custom pricing based on your event size and requirements rather than fixed plans. You can speak with the sales team for a personalized quote or book a live demo to explore the platform.

How to choose the best event marketing software

Start by thinking about the type of events you run. A simple registration tool may be enough for workshops or local events, while conferences and hybrid events often need attendee engagement, reporting, and on-site management features.

Next, decide what success looks like. Are you trying to sell tickets, fill seats, book demos, or keep attendees engaged throughout the event? No single platform excels at everything, so prioritize the features that support your main goal.

Finally, consider what happens after someone registers. If reminders, text messages, and post-event follow-ups are part of your strategy, look for software that includes email marketing and automation to keep everything connected.

Here are some must-have features your event marketing software should have:

• Registration and ticketing: Make it easy for people to register, purchase tickets, and receive confirmations.
• Landing pages and event websites: Create branded pages that explain your event, answer common questions, and encourage signups.
• Email and SMS marketing: Promote your event, send reminders, share last-minute updates, and follow up with attendees afterward.
• Audience segmentation and automation: Send different messages to attendees, VIPs, speakers, or sponsors automatically, rather than managing everything manually.
• Attendee engagement: Features like event apps, networking, polls, and session agendas help keep attendees engaged before, during, and after the event.
• Integrations: Connect with your CRM, payment processor, webinar platform, or other business tools to avoid manual data entry.
• Reporting and analytics: Track registrations, attendance, email performance, and engagement to measure success and improve future events.

How to promote an event with event marketing software

A successful event doesn’t end when registration opens or when the event is over.

Start with an email announcement that explains what the event is about, who it’s for, and why people should attend. Then build momentum with social posts and text reminders.

A simple promotion timeline looks like this:

• Announcement: Open registration and send your first invitation.
• Reminder phase: Share speaker highlights, agenda updates, or what attendees can expect.
• Final push: Remind people about registration deadlines or limited availability.
• Day before and day of the event: Send logistics, reminders, and any last-minute updates.

Once the event ends, keep the conversation going:

• After 1–2 days: Thank attendees while the event is still fresh.
• Within the first week: Share slides, recordings, photos, or event highlights.
• A few days later: Send a short feedback survey while the experience is still top of mind.
• Within 1–2 weeks: Invite attendees to book a meeting, explore your services, or register for your next event.

What metrics to track for event marketing performance

You don’t need a long list of metrics to know if your event worked. Start with the numbers that show whether people signed up, showed up, and stayed engaged.

Build your event marketing strategy

As you’ve seen throughout this guide, every platform has its strengths. Some are built for large conferences, while others focus on ticketing, automation, or attendee management. The best choice is the one that supports your event goals while keeping your day-to-day work manageable.

For many small businesses, that means managing everything from one place. An all-in-one platform can combine event registration, email marketing, SMS, social media, automation, and reporting, making it easier to promote events and stay connected with attendees. If you’re considering this approach, Constant Contact offers a free trial so you can explore the platform for yourself.

FAQs 

Below you’ll find some common questions about event marketing tools. 

1. What is event marketing software?

Event marketing software helps you promote an event, collect registrations or ticket sales, communicate with attendees, and measure results afterward. Core features usually include event pages, registration forms, email and reminder tools, attendee management, and reporting.

2. What is the difference between event marketing software and event ticketing software?

Event ticketing software is designed to sell tickets and manage registrations. Event marketing software includes those capabilities while also helping you promote your event, engage attendees, and measure results.

3. How much does event marketing software cost per month?

It varies by the platform and its pricing model. Some tools charge fees only when you sell paid tickets. Others start with low monthly plans. More advanced tools usually use quote-based pricing.

4. Which features matter most for small business event marketing?

The most important features are easy registration or ticketing, email reminders, and follow-ups. You’ll also want a simple landing page where people can learn about the event and sign up.

5. How do I follow up with attendees after an event?

Start by sending a thank-you email soon after the event. Then share recap content, like photos, videos, or slides. Finally, give people one clear next step, whether that is booking, buying, donating, or signing up for your next event.