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Recent Articles
Social Media Marketing

LinkedIn 101

 LinkedIn is one of those social networks you may feel a bit unsure about. You might even be asking yourself, “How can this site Read More >>
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Miranda Paquet
social media ecommerce
Social Media Marketing

How to Integrate Social Media with Ecommerce

 A smart company goes where the eyeballs are — and they’re on social media more than any other type of content platform. Blending Read More >>
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Brianna Anderson
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Syed Balkhi
Two women stand on a city sidewalk and scroll on a smartphone. They each hold multiple colorful shopping bags.
Social Media Marketing

How to Find and Connect with New Customers on Social Media: A 2025 Strategy Guide

 For several years, conventional advice to small businesses has been to just “get on social media.” And while creating social media Read More >>
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Nicole Symon
Allison Davis
A smartphone displaying the YouTube logo. A person holds the phone above a desk with a laptop and a coffee mug.
Social Media Marketing

How to Create a Successful YouTube Campaign: A Complete Guide for Small Businesses

 When YouTube launched in 2005, it was primarily a place to watch quirky content, usually while crowded around the family PC with your friends. Read More >>
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Brianna Anderson
Social Media Marketing

Facebook Marketing in 2025: A Complete Guide for Marketers

 Facebook continues to be a centerpiece of modern digital marketing campaigns. It’s no wonder why — over three billion people Read More >>
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Catherine Lovering
Social Media Marketing

10 Effective Ways to Increase Brand Mentions (And Why They Matter)

 It’s a Saturday morning, and you’re scrolling Instagram. A video pops up, and an influencer talks about their newest purchase: a Read More >>
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Virginia Anderson
A group of friends stands in a line in front of a red wall as they scroll their phones. Their backs are against the wall.
Social Media Marketing

Social Media Tricks: The Ultimate Guide to Winning Online

 Social media may have started as a space to share memes and adorable pet photos, but it’s so much more now. One of the biggest shifts is Read More >>
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Brianna Anderson
Shoe brand owner using social media to promote the brand
Social Media Marketing

How to Use Social Media Effectively: A Complete Guide for Small Businesses

 Social media has steadily become a bigger and bigger part of daily life. Over five billion people, or more than 60% of the global population, Read More >>
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Nicole Symon
Social Media Marketing

How to Use Instagram to Promote Your Business

 With 2 billion monthly active users, there’s a very high chance you’re already on Instagram, both personally and Read More >>
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Erica Ayotte
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Lauren Tavares
Social Media Marketing

How to Create Trendy Social Media Content as a Small Business

 Social media trends may seem like a “just for fun” way to spend time online. However, creating trendy social media content is a key Read More >>
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Lisa Rios
A woman films a social media video in her office. Her phone is connected to a ring light tripod. She holds up an orange shirt.
Social Media Marketing

7 Easy Ways to Show Your Customers Some Love on Social Media

 As a small business owner, you know how rewarding it is to receive positive feedback from your customers. On social media, encouragement from Read More >>
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Ryan Pinkham
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Lauren Tavares
Woman working on laptop
Social Media Marketing

What Is the Best Time to Post on LinkedIn?

 LinkedIn ranks among the top social media platforms for business. It’s primarily a professional networking platform, so you know those Read More >>
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Ellie Diamond
Books by Paul Sloane
Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Destination Innovation Unlocks Creative Problem Solving for Businesses

 Every business, big or small, needs to solve problems creatively. Paul Sloane’s business, Destination Innovation, helps companies of all Read More >>
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Alexandra Salimi
Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Cindy Clearwater Makes Waves with Multi-Channel Marketing

 For her entire life, Cindy Clearwater dreamed of living in the Caribbean. Her dream came true on the beautiful island of St. Croix in the Read More >>
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Alexandra Salimi
Social Media Marketing

Social Media Image Sizes Guide (Updated 2025)

 Every day, millions of users log in to social media to connect with family, friends, and businesses they care about. There’s a tremendous Read More >>
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Constant Contact
Flower shop owner using social media to market her brand
Social Media Marketing

Marketing a Brand on Social Media: A Comprehensive Guide

 Social media marketing is all the rage lately. From small businesses to massive enterprises, marketing a brand on social media effectively Read More >>
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Nicole Symon
Woman on TikTok
Email Marketing,Small Biz Marketing,SMS Marketing,Social Media Marketing

Navigating the TikTok Ban: A Guide for Small Businesses

 One truth about social media is that it is constantly changing, and one of the biggest headlines in recent news is around a United States Read More >>
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Alexandra Salimi
Digital creator producing video social media content
Social Media Marketing

Changing the Game with Video in Social Media

 The social media landscape looks very different today than it did 10 years ago. Video content now dominates popular platforms like Facebook, Read More >>
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Nicole Symon
Influencer shooting video
Small Biz Marketing,Social Media Marketing

How Effective Is Influencer Marketing?

 In the past decade, influencer marketing has exploded in popularity. Everywhere you look, there are influencers promoting products and services Read More >>
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Nicole Symon
Man working on a social media calendar
Social Media Marketing

Tips to Develop an Effective Social Media Calendar

 It’s a busy week for your retail store. You just opened a new location and hired five people to staff it. Online sales are up 15% and Read More >>
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Virginia Anderson
Young adults on phones
Social Media Marketing

Find Your Social Media Target Audience: A Comprehensive Strategy Guide

 Marketing is simply communication. Success depends on how well you understand the people you’re speaking to. That’s why your Read More >>
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Megan Smith
Woman performing Facebook Marketing
Social Media Marketing

Grow Your Audience With Facebook Marketing

 Facebook is one of the most versatile social media platforms. For consumers, it’s a place to share family photos, connect with Read More >>
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Brianna Anderson
User creating content for social media.
Social Media Marketing

What is User-Generated Content?

 A few months ago, I visited Lima, Peru. I spent some time doing the obvious — touring the archaeological wonder Huaca Pucllana and Read More >>
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Virginia Anderson
Three people looking at social media on mobile phones
Social Media Marketing

What Is a Social Media Campaign?

 Social media isn’t just for cat pictures and shots of your lunch anymore. Today, social media is a key part of many brands’ Read More >>
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Nicole Symon
Social media campaign examples
Social Media Marketing

Get Inspired by Winning Social Media Campaign Examples

 For the past two months, Nutter Butter’s “unhinged” videos have taken over my TikTok feed. The videos are downright Read More >>
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Brianna Anderson
Seasonal Marketing,Social Media Marketing

15 Instagram Holiday Content Ideas to Make Festive Posts

 The winter holidays are rapidly approaching. As you decorate, buy gifts, and plan delicious meals, you should also start thinking about getting Read More >>
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Nicole Symon
Outdoor holiday marketing
Seasonal Marketing,Social Media Marketing

How to Create a Holiday Social Media Strategy

 By now, you’ve probably heard about the importance of using social media to promote your business during the holidays and throughout the Read More >>
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Ryan Pinkham
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Lisa Rios
businesswoman planning fall social media posts
Social Media Marketing

Finish Out The Fall With These Social Media Post Ideas for Your Business

 I may be a little biased — but autumn is the best time of the year. It’s right before the holidays begin and it’s time for Read More >>
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Suzanne Wentley
tiktok for business
Social Media Marketing

Using TikTok for Business: Tips & Strategies

 Social media marketing has become one of the top ways brands promote their products and services. However, with new social media platforms Read More >>
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Nicole Symon
Social Media Marketing

Elevate Your Brand with Advanced Instagram Marketing Technique

 Instagram started as a place to share pictures of your meals and pets. Today, it’s among the world’s most popular and impactful Read More >>
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Nicole Symon
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