Email Marketing

Email marketing is a form of online marketing and allows you to easily increase engagement with your audience by delivering personalized, timely, and relevant messaging, through email. Email marketing is the most effective form of marketing, with an ROI as high as $42 for every $1 spent (Read more email marketing statistics). If you want more introductory information about email marketing, visit “Getting Started” on the blog.

Email marketing can be customized to fit your goals. Some of the most common types of email marketing include an automated welcome email series to welcome new contacts and get people excited about your business, modern email newsletters to keep in touch with customers and inform them of the latest news and updates regarding your business or organization.

The benefits of email marketing include reaching new customers and existing customers directly, sending relevant and personalized marketing content to build relationships, and ultimately increasing your revenue.

To get started with email marketing, you’ll want to choose a trusted email service provider, collect a list of email contacts, and set up an automated welcome email series. From there, send at least one email per month to your list and you’ll be off to a great start!

To start writing a marketing email, you’ll want to have a clear focus or outcome in mind. Think about if you simply want to inform the recipient, or if instead you want them to take a specific action, like purchasing something from your online store. For more tips, check out our guide on how to write a marketing email.

Direct email marketing refers to the fact that marketing emails are sent directly to your subscribers. With other forms of marketing, like social media marketing or search engine marketing, you need to rely on platforms like Facebook and Google to get your message in front of your audience.

The ROI (return on investment) of email marketing averages at $42 for every $1 spent. Email is so effective at making money because you can reach your subscribers directly, and with personalized content that keeps your business top-of-mind and ultimately leads to more engaged customers that spend more with your business. Some ecommerce users can further maximize the profitability of email with our A.I.-powered Ecommerce Pro, our A.I.-powered solution that helps you to automatically sell more in less time with personalized emails for each individual customer.