The Website Builder plan gives you all tools to build a website or online store, ways to grow your list, and gets all your social posting in one place. If you already have a website or online store and need only Email Marketing, choose Email, Email Plus, or Ecommerce Pro if you are selling online and want even more results. The Email plan gives you access to a variety of templates or a branded template that matches your website, and connects to the tools you use every day. If you're looking to take your marketing a step further, Email Plus gives you email marketing automation and access to other tools such as Surveys and Coupons. If you are selling online and want to sell more products in a lot less time, choose Ecommerce Pro.