EMAIL MARKETING 101
Get into a marketer's mindset.
See how easy email marketing can be, even if you’re a beginner.
PLATFORM OVERVIEW
Go where your customers are every day.
Did you know 99% of email users check their inbox every day? Constant Contact helps you connect with customers where they already are. Get our easy drag-and-drop editor, list-building tools, automations, and more.
Not sure how to start? We have the resources to help.
Engaging email content ideas
Say goodbye to writer’s block. Here are loads of ideas and best practices for your next send.
How to create the perfect email
Everything you need to know to create beautiful branded emails that drive real results.
3 steps to get started with your free trial
Learn how to add your branding, create an email, and send a test email.
Kick-start your marketing with a free trial.
We’ll help you get a handle on this whole digital marketing thing with:
Easy drag-and-drop templates for email
Straightforward social post creation and publishing
Award-winning customer support to guide your way
“A majority of donations came from clicks on our Constant Contact emails to our donation page. We hit our goal a few days before the fundraiser ended.”
Frequently asked questions
You’re ready to get the word out about your business, build loyal relationships with your customers, and make more sales. Email marketing gets you $36 for every $1 you spend, making it one of the most cost-effective promotional tactics for small businesses. So, what happens after you click “start free trial”?
First, browse our email template library to figure out what kind of message you want to send. You might start with a simple welcome email, a conversational newsletter, or a sales promotion. Not a designer? No problem. Let our tech pull in your website’s look and feel for you. Wrestling with some writer’s block? Steal a fill-in-the-blank templateor get a first draft written with AI-powered content generation.
You’ll also want to make a list of people to send your first email to. It’s OK if you don’t have a list yet. Start by adding your Gmail contacts, or sync up your website to pull in customers from there. You can also connect your social accounts and collect signups from social media.
Want to dive deeper? Check out our guide to email marketing or get creative tips on how to grow your email list.
Most small business leaders inevitably struggle to find enough time for marketing: 56% say they have, at most, an hour to spend on marketing each day. The right digital marketing tool can save precious time and effort.
New marketers love our Lite plan because it gives them quick access to email and social media tools. Lite is best for teams of one (looking at you, solopreneurs) and small businesses who don’t need to run ads or use automations.
For small teams of more than one person, the Standard plan unlocks a suite of next-level email features, like scheduling email sends, optimized email subject lines, and the ability to segment contacts.
Premium is our most powerful plan: You get unlimited users and priority customer support to help take your marketing to the next level. Premium is the perfect plan if you’re ready to create and run social ads, drill down into reporting and email performance, and take full advantage of segmentation and automation.
Stuck on an email campaign? Not sure how to upload your contacts? Our award-winning support team is here to help.
We know people have different styles of learning. When you find yourself thinking, “How do I do that?” head to our comprehensive, self-service Knowledge Base for video tutorials and how-to guides.
Need advice on your marketing strategy? Connect with one of our Marketing Advisors — our experts on all things digital marketing — for a one-on-one conversation. Plus, get marketing guidance from our community, post questions to our support forum, and stay up-to-date on industry insights with helpful recorded webinars and workshops.