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Constant Contact Canada

Recent Articles

Small Biz Marketing,Uncategorized

15 Powerful Audience Engagement Examples That Drive Results

Chewy has become a favorite brand for many people. It’s not that Chewy’s audience needs more squeaky toys or leashes every week, Read More >>

Brianna Anderson

A woman holds three large boxes and laughs as she rests her chin on the top. Her office has a desk, laptop, and clothing rack.

Small Biz Marketing

Small Business Lessons: Essential Knowledge for Growth and Success

Starting a small business is incredibly exciting! As an entrepreneur, you have the opportunity to realize your passions and build a devoted Read More >>

Virginia Anderson

A group of business people sits at a table to review data on a laptop. Only the table, laptop, and their arms are visible.

Small Biz Marketing

Reporting and Analytics: Unlocking Business Insights and Growth

Reporting and analytics take what you know about your business — what you’ve sold, what you’ve spent on marketing, who your Read More >>

Catherine Lovering

A finger tapping on a search icon against a blue background.

Constant Contact Canada,Email Marketing

How to Make SEO and Email Marketing Work Together (and why you’ll be glad you did)

Great marketing isn’t about using one channel really well. It’s about knowing how to make the channels work Read More >>

Amanda Parker

A Black woman business owner works on a computer

Small Biz Marketing

How AI is Shaping Franchise Marketing

How franchise brands market themselves has rapidly changed as marketing technology has evolved and more advanced tools have emerged. As with Read More >>

Amanda Salem

Small Biz Marketing

Balancing Brand Consistency with Local Customization in Franchise Marketing

In the world of franchise marketing, striking the right balance between brand consistency and local customization is a critical challenge. Read More >>

Amanda Salem

Small Biz Marketing

What Are Conversions in Marketing? A Comprehensive Guide

Let’s say you’re running a social media marketing campaign to promote your newest product. You create your ad design, write great Read More >>

Nicole Symon

An older man and his two sons review blueprints in their family workshop. They wear safety goggles.

Small Biz Marketing

Family Businesses: Navigating Digital Success in the Modern Marketplace

Family businesses might not rake in billions of dollars, but they’re the heart of their local economies. When customers get tired of Read More >>

Brianna Anderson

Small Biz Marketing

Report: A Small Business “Blind Spot”

We know small businesses are essential, and they are everywhere. Over 99.9% of businesses in the United States are considered SMBs, and their Read More >>

Michael Wood

Small Biz Marketing

101 Marketing Ideas for Small Businesses: Spot-On Strategies That Won’t Break the Bank

Managing marketing for your small business is no easy task, especially if it’s just one of many responsibilities. Where do you start? How Read More >>

Virginia Anderson

Two people review data and charts displayed on a laptop. Only their hands are visible.

Small Biz Marketing

Campaign Insights: Understanding Your Marketing Performance

Marketing for small businesses requires a lot of trial and error. Smart business owners want to pass more trials and limit those Read More >>

Suzanne Wentley

Small Biz Marketing

What Is Your Audience Looking At: Understanding Audience Behavior and Engagement

It’s no great secret that marketers should write for a target audience. It’s the key to creating relatable content that builds Read More >>

Brianna Anderson

Small Biz Marketing

Modern Shopify Marketing: Complete Guide to Growing Your Store (2025 Edition)

Shopify launched in 2006 as a first-of-its-kind platform that made the booming world of ecommerce accessible to small business retailers and Read More >>

Alaina Brandenburger

Email Marketing,Small Biz Marketing

How to Design a Winning Email

As a small business owner, you need to create positive brand awareness, build a relationship with your customers, and drive actions that grow Read More >>

Alexandra Salimi

Woman filming content for social media with ring light

Small Biz Marketing

15 Ways to Grow Your Email List on Social Media

From Facebook to LinkedIn, social media platforms are the perfect avenue for growing your email list. Tailoring your strategies to each Read More >>

Nicole Symon

Small Biz Marketing

How to Craft a Marketing Value Proposition (with examples)

A quality value proposition helps a business find the right audience. Imagine preparing for a job interview. Your personal value proposition Read More >>

Megan Smith

B2B Business owner standing in warehouse

Small Biz Marketing

Value Marketing: How to Win More Customers

You sell a great product, but is it something that holds value for a customer? Value isn’t what you might immediately think. Sure, Read More >>

Catherine Lovering

Small Biz Marketing

Unlocking Business Success: The Power of a Diverse Target Market

Who’s your dream client? For many entrepreneurs and small business owners, the first answer is “everybody!” While Read More >>

Suzanne Wentley

Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Destination Innovation Unlocks Creative Problem Solving for Businesses

Every business, big or small, needs to solve problems creatively. Paul Sloane’s business, Destination Innovation, helps companies of all Read More >>

Alexandra Salimi

Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Cindy Clearwater Makes Waves with Multi-Channel Marketing

For her entire life, Cindy Clearwater dreamed of living in the Caribbean. Her dream came true on the beautiful island of St. Croix in the Read More >>

Alexandra Salimi

A young woman small business owner holding a tablet in an orange shirt, thumbnail size

Small Biz Marketing

Resilience and Adaptability: The SMB Marketing Playbook for 2025

Running a small business right now comes with its fair share of challenges. Between rising costs, inflation, and new supply chain issues, many Read More >>

Rachel Smedley

Small Biz Marketing

The Ultimate Guide for Financial Services Marketing

About 46% of the U.S. population feel they have just some or little knowledge of personal finances. If that’s your area of expertise, you Read More >>

Virginia Anderson

Thumbnail of two small business owners evaluating their budget.

Small Biz Marketing

From Side Hustle to Small Business: Financial Tips to Scale Your Marketing

presented by Constant Contact partner Bluevine Knowing where to allocate your marketing budget is important at every stage, from side hustle Read More >>

Casey Akerblom

A thumbnail version of a black woman fulfilling an order in front of a laptop.

Constant Contact Canada,Small Biz Marketing

Future-Proof Your Business: How Canadian SMBs Can Navigate Tariff Challenges

This is a developing story. The details in this article are current as of publication, but may change as new information becomes available. We Read More >>

Amanda Parker

Small Biz Marketing

The Ultimate Guide to Digital Insurance Marketing

Fifty-four percent of people aged 18 to 29 bought insurance online in 2023. Therefore, digital marketing is critical to helping insurers grab Read More >>

Catherine Lovering

Small Biz Marketing

The Ultimate Guide to Digital Healthcare Marketing

If you’ve recently opened a healthcare center or office, you may wonder how to bring in new patient leads. While there are several ways Read More >>

Virginia Anderson

Content Marketing,Small Biz Marketing

How to Nail Brand Messaging and Value with Lessons From Schitt’s Creek

Defining your brand message and showing your audience the value you offer do not have to be overwhelming tasks. In fact, if you’ve Read More >>

Alexandra Salimi

Gabriella Hunt

Small Biz Marketing

The Ultimate Guide to Coffee Shop Marketing

What’s your morning look like? If you’re like 67% of Americans, it includes a cup of coffee, whether it’s an espresso, Read More >>

Virginia Anderson

Small Biz Marketing

The Ultimate Guide to Digital Construction Marketing: Build Your Online Success

Construction business owners know how to build all kinds of structures — but building a business with digital marketing may require Read More >>

Suzanne Wentley

Small Biz Marketing

How to Put Together a Real Estate Marketing Plan

Being successful in real estate means standing out in a crowded field, making an impact on your target audience, and establishing your company Read More >>

C. Edward Morgan

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