Small Biz Marketing Archives

Skip to content

Why Us
Features
Solutions
Blog
Pricing

Log in
Sign up free

What are you looking for?

All
Email Marketing
Social Media Marketing
Small Biz Marketing
Seasonal Marketing
Webinars

Home
Blog
Small Biz Marketing

Dive deeper.

Constant Contact Canada

Recent Articles

A woman wearing an apron and holding a clipboard hangs a wooden open sign on a glass door.

Small Biz Marketing

How to Build Brand Awareness: A Complete Guide for Small Businesses

You’re in the market for a new pair of walking shoes. The prereqs? Sturdiness, comfort, and lots of padding. You want these kicks to feel Read More >>

Virginia Anderson

Connor Benedict

businesswoman working on digital marketing

Small Biz Marketing

What Is Digital Marketing? A Complete Guide for Small Businesses

Think about the last time you went online. Even if you only browsed for a few minutes, you probably saw a bunch of promotional content. They Read More >>

Nicole Symon

Megan Smith

Small Biz Marketing

How to Increase Revenue for Your Small Business: 8 Proven Strategies That Work

All businesses strive for steady revenue growth. It’s the sign of a healthy company with staying power. Noticing a slight dip in your Read More >>

Virginia Anderson

Rustin Nethercott

Small Biz Marketing

Call to Action Ideas: Get Clicks That Drive Real Results

You’ve got a good-looking website. You publish engaging and entertaining emails to targeted audiences. You even have catchy social media Read More >>

Megan Smith

Suzanne Wentley

Constant Contact Canada,Small Biz Marketing

12 Resources All Canadian Small Businesses Should Know About

There’s nothing small about the impact of small businesses in Canada. Small and medium-sized businesses represent 99.8 percent of all Read More >>

Amanda Parker

Small Biz Marketing

Understanding Brand Reputation: How to Build and Maintain a Positive Image

Customers shopping for a new product face a choice between Brand A and Brand B. Over the past decade, Brand A has established a reputation for Read More >>

Nicole Symon

Constant Contact Canada,Small Biz Marketing

4 Questions About Canada’s Anti-Spam Legislation that All Marketers Should Read

CASL applies not only to Canadian marketers but also to any business sending marketing messages to Canadian consumers. We have received Read More >>

Amanda Parker

Constant Contact Canada,Small Biz Marketing

Answers to 10 Frequently Asked CASL Questions

What is CASL? CASL is Canada’s Anti-Spam Legislation that went into effect on July 1, 2014. The legislation applies to anyone who Read More >>

Amanda Parker

Constant Contact Canada,Small Biz Marketing

How Constant Contact Helps You Be CASL Compliant

The Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014, and is applicable to anyone who makes use of commercial electronic Read More >>

Amanda Parker

Constant Contact Canada,Small Biz Marketing

What Is CASL?

Canada’s Anti-Spam Legislation (CASL) has been in effect since July 1, 2014. If you’re based in Canada or send Commercial Read More >>

Amanda Parker

A man stands against a beige wall and smiles down at his smartphone. To his right is a window, and a plant is to his left.

Small Biz Marketing

What Is SMS Sales? How to Effectively Sell to B2B Clients by Text

The average American checks their phone over 200 times per day — about once every five minutes during waking hours. In total, they spend Read More >>

Nicole Symon

Catherine Kimani

A woman wears a headset and takes down notes while sitting at her laptop. She smiles as she writes.

Small Biz Marketing

Online Customer Service Tips and Best Practices for Improving Support

Delivering stellar online customer service is absolutely vital. A Salesforce report from 2025 found a whopping 88% of customers say good Read More >>

Catherine Lovering

Suzanne Wentley

A man wearing an apron holds the door of a cafe open for a customer. The door is bright blue and has an open sign hanging from the top.

Small Biz Marketing

Business Customer Relationships: Building Lasting Connections That Drive Growth

Relationships are a big deal. Family members, friends, and coworkers all impact your life. But these relationships didn’t just happen Read More >>

Catherine Lovering

Starla Gatson

Thumbnail_OmnichannelMarketingAutomation

Small Biz Marketing

Omnichannel Marketing Automation: The Complete Guide for Growing Businesses

The customer experience is changing. There are more ways for people to find your brand than ever before, from social media and ecommerce Read More >>

Catherine Lovering

Small Biz Marketing

5 Ways to See How New Customers are Finding Your Business

Sometimes, it can feel like your customers materialize out of thin air. They discovered your business somewhere, but it’s not always Read More >>

Brianna Anderson

Ryan Pinkham

A woman sits at her desk and types a query into an AI search engine on her desktop computer.

Small Biz Marketing

AI in Marketing: How to Use Artificial Intelligence to Grow Your Business

Artificial intelligence (AI) has quickly become a not-so-secret weapon for marketers. Over half of these professionals already use this Read More >>

Brianna Anderson

River Cartie

Small Biz Marketing

10 Proven Strategies to Increase Online Donations for Your Organization

A 10K raising money for cancer research, a dance marathon supporting a local scholarship, a virtual auction to fund an animal shelter — Read More >>

Nicole Symon

Small Biz Marketing,Uncategorized

15 Powerful Audience Engagement Examples That Drive Results

Chewy has become a favorite brand for many people. It’s not that Chewy’s audience needs more squeaky toys or leashes every week, Read More >>

Brianna Anderson

A woman holds three large boxes and laughs as she rests her chin on the top. Her office has a desk, laptop, and clothing rack.

Small Biz Marketing

Small Business Lessons: Essential Knowledge for Growth and Success

Starting a small business is incredibly exciting! As an entrepreneur, you have the opportunity to realize your passions and build a devoted Read More >>

Virginia Anderson

A group of business people sits at a table to review data on a laptop. Only the table, laptop, and their arms are visible.

Small Biz Marketing

Reporting and Analytics: Unlocking Business Insights and Growth

Reporting and analytics take what you know about your business — what you’ve sold, what you’ve spent on marketing, who your Read More >>

Catherine Lovering

A finger tapping on a search icon against a blue background.

Constant Contact Canada,Email Marketing

How to Make SEO and Email Marketing Work Together (and why you’ll be glad you did)

Great marketing isn’t about using one channel really well. It’s about knowing how to make the channels work Read More >>

Amanda Parker

A Black woman business owner works on a computer

Small Biz Marketing

How AI is Shaping Franchise Marketing

How franchise brands market themselves has rapidly changed as marketing technology has evolved and more advanced tools have emerged. As with Read More >>

Amanda Salem

Small Biz Marketing

Balancing Brand Consistency with Local Customization in Franchise Marketing

In the world of franchise marketing, striking the right balance between brand consistency and local customization is a critical challenge. Read More >>

Amanda Salem

Small Biz Marketing

What Are Conversions in Marketing? A Comprehensive Guide

Let’s say you’re running a social media marketing campaign to promote your newest product. You create your ad design, write great Read More >>

Nicole Symon

An older man and his two sons review blueprints in their family workshop. They wear safety goggles.

Small Biz Marketing

Family Businesses: Navigating Digital Success in the Modern Marketplace

Family businesses might not rake in billions of dollars, but they’re the heart of their local economies. When customers get tired of Read More >>

Brianna Anderson

Small Biz Marketing

Report: A Small Business “Blind Spot”

We know small businesses are essential, and they are everywhere. Over 99.9% of businesses in the United States are considered SMBs, and their Read More >>

Michael Wood

Small Biz Marketing

101 Marketing Ideas for Small Businesses: Spot-On Strategies That Won’t Break the Bank

Managing marketing for your small business is no easy task, especially if it’s just one of many responsibilities. Where do you start? How Read More >>

Virginia Anderson

Two people review data and charts displayed on a laptop. Only their hands are visible.

Small Biz Marketing

Campaign Insights: Understanding Your Marketing Performance

Marketing for small businesses requires a lot of trial and error. Smart business owners want to pass more trials and limit those Read More >>

Suzanne Wentley

Small Biz Marketing

What Is Your Audience Looking At: Understanding Audience Behavior and Engagement

It’s no great secret that marketers should write for a target audience. It’s the key to creating relatable content that builds Read More >>

Brianna Anderson

Small Biz Marketing

Modern Shopify Marketing: Complete Guide to Growing Your Store (2025 Edition)

Shopify launched in 2006 as a first-of-its-kind platform that made the booming world of ecommerce accessible to small business retailers and Read More >>

Alaina Brandenburger

1 2 3 … 23

Join our mailing list

By entering your information, you permit us to reach out to you with future communications.

Company
Careers
News

Contact Us
Knowledge Base
Product Help Center
Community

Agencies & Freelancers
Associations
Franchises
Multiple Accounts
Affiliates
Developers
Offers

Free Social Posting Tool
Free Email Templates

Retention Science
Vision6

Terms of Service
Acceptable Use Policy
Anti-Spam
Cookie Settings
Privacy Center
Vulnerability Disclosure
Do Not Sell or Share My Personal Information