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Recent Articles
Email Marketing

5 Best SEO-Friendly Email Marketing Strategies to Drive Engagement

 When it comes to driving results and maximizing ROI, SEO email marketing stands out as one of the most powerful tools in a marketer’s Read More >>
A headshot of Amanda Parker, General Manager, Constant Contact Canada
Amanda Parker
real estate facebook ads
Email Marketing

Templates for Email Marketing: Essentials to Drive Customer Action

 Email marketing is a bridge between your business and customers. Sending valuable, personalized information is a surefire way to get noticed Read More >>
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Brianna Anderson
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Aastha Sirohi
A woman sits at her laptop and smiles as she works. She wears a hot pink blazer and her office is decorated with colorful art.
Email Marketing

Creative Emails: How to Stand Out in a Crowded Inbox

 You may have noticed that your inbox’s “new message” notification has been pinging more than usual lately. It’s not Read More >>
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Brianna Anderson
Michelle Nicholson, owner of The Flour Girl Bakery and Cafe
Customer Spotlight,Email Marketing

The Flour Girl: From Homemade Sourdough to the Heart of the Community

 Michelle Nicholson wanted to learn how to make sourdough bread, and in 2019, she started to teach herself in her kitchen. Learning a new skill Read More >>
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Alexandra Salimi
A person uses their mobile phone to donate to a fundraiser. A laptop is in the background with the screen showing an email.
Email Marketing

Proven Fundraising Email Tips That Drive Donations

 It’s no secret that email marketing is still a critical part of donor engagement and gift solicitation, even in the social media Read More >>
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Brianna Anderson
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Terri Harel
A woman sits at her desk and lifts her fists in a cheer. She smiles down at her laptop and gives a celebratory shout.
Email Marketing

How to Send Emails with Confidence: The Complete Guide for Small Businesses

 In the age of flashy new marketing trends like short-form video content and virtual reality interactive experiences, it’s easy to Read More >>
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Nicole Symon
Email Marketing

Permission-Based Email Marketing: The Ultimate Guide to Building Trust and Driving Results

 If you opened your inbox and saw a promotional message from a company you’d never heard of and definitely didn’t give your email Read More >>
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Nicole Symon
A baseball player greeting a child fan
Customer Spotlight,Email Marketing

Keeping Fans First: How Savannah Bananas Maintains a Personal Touch with Constant Contact

 14.35x ROI 68 ordersper email $5,263.15 earnedper email To some, baseball is slow and predictable. Perhaps even a little Read More >>
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Gabriella Hunt
Man drawing an upward arrow with the words "website traffic"
Email Marketing

How to Increase Website Traffic with Constant Contact

 Let’s be honest. Driving traffic to your website can feel like a grind. You’re putting in the effort to create something valuable, Read More >>
A headshot of Amanda Parker, General Manager, Constant Contact Canada
Amanda Parker
A finger tapping on a search icon against a blue background.
Constant Contact Canada,Email Marketing

How to Make SEO and Email Marketing Work Together (and why you’ll be glad you did) 

 Great marketing isn’t about using one channel really well. It’s about knowing how to make the channels work Read More >>
A headshot of Amanda Parker, General Manager, Constant Contact Canada
Amanda Parker
Email Marketing

Using The Customer Journey Map to Personalize Email Marketing

 As businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star Read More >>
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Suzanne Wentley
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Jennifer Lyons
A businessman sits in a cafe and uses his laptop.
Email Marketing

The Best Time to Send a Marketing Email: A Complete Guide

 There’s nothing we’d love more than to tell you a magic time and day that would get the best results for your email marketing Read More >>
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Maria Halovanic
Skyler Evans
Skyler Evans
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Lauren Tavares
Small business owner working on a custom signup form
Email Marketing

How to Customize Sign-Up Forms: A Complete Guide for Small Businesses

 Small businesses are always on the hunt for new customers. But before they make a purchase, consumers typically go through several key stages Read More >>
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Nicole Symon
Woman working on an email
Email Marketing

Get Inspired: Email Writing Prompts

 Marketing emails almost always give me awful writer’s block. It’s like all of my creative energy evaporates the second I try to Read More >>
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Brianna Anderson
A person scrolling through their email inbox on a smart phone.
Email Marketing

Microsoft Joins Gmail and Yahoo in Email Authentication Requirements

 Recently, Microsoft announced that it will follow Google and Yahoo and require bulk senders to comply with email authentication standards such Read More >>
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Tara Natanson
Shop owner on laptop
Email Marketing

Get Them to Click: Drive Website Traffic with Email

 Email marketing is like the Swiss army knife of marketing channels. You can use it to accomplish a wide variety of goals, including driving Read More >>
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Nicole Symon
graphic featuring multiple envelopes signifying emails
Email Marketing,Small Biz Marketing

How to Design a Winning Email

 As a small business owner, you need to create positive brand awareness, build a relationship with your customers, and drive actions that grow Read More >>
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Alexandra Salimi
A thumbnail of a woman at a laptop.
Email Marketing,Seasonal Marketing

April Holidays and Newsletter Ideas — 2025

 Whether it’s the start of spring or fall is in full swing where you are, there are a lot of opportunities to reach out to your audience Read More >>
River Cartie
River Cartie
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Amanda Salem
neighborhood in Florida
Customer Spotlight,Email Marketing,SMS Marketing

Jacqui Luberto Grows Her Real Estate Business with a Personal Touch

 On Saint Patrick’s Day in 2020, Jacqui Luberto opened the doors to her own brokerage, Realty ONE Group Emerald Coast in Destin, Florida Read More >>
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Alexandra Salimi
Business owners at a race start line
Email Marketing

How to Check Competitors’ Email Marketing

 Email marketing is a proven technique for achieving your business goals. But to do it right, you need all kinds of data to inform your Read More >>
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Catherine Lovering
A list of books by Paul Sloane: The Leader's Guide to Lateral Thinking Skill, The Innovative Leader, A Guide to Open Innovation and Crowd Sourcing, Think Like an Innovator, and How to Be a Brilliant Thinker
Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Destination Innovation Unlocks Creative Problem Solving for Businesses

 Every business, big or small, needs to solve problems creatively. Paul Sloane’s business, Destination Innovation, helps companies of all Read More >>
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Alexandra Salimi
screenshot of MyStCroix Travel Guide & Island Lifestyle website
Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Cindy Clearwater Makes Waves with Multi-Channel Marketing

 For her entire life, Cindy Clearwater dreamed of living in the Caribbean. Her dream came true on the beautiful island of St. Croix in the Read More >>
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Alexandra Salimi
Mailchimp versus Constant Contact blog thumbnail
Email Marketing

Mailchimp vs. Constant Contact: Find the Solution that Works for Your Business

 For small- and medium-sized business owners, email marketing offers one of the best returns on investment (ROI)— but not all email Read More >>
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Suzanne Wentley
Email Marketing

Ultimate Guide to Higher Education Marketing

 Today’s higher education marketing goes far beyond campus tours and brochures. Prospective students enter the process more connected and Read More >>
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Ellie Diamond
Two women in a flower shop, one standing, one at laptop look at email click-through rates
Email Marketing

What Is Email Click-Through Rate?

 When you’re running email marketing campaigns, there are certain metrics you need to keep an eye on. Monitoring and analyzing these Read More >>
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Nicole Symon
Black woman working on laptop craft a fun subject line
Email Marketing

For the Fun of It: Subject Lines to Delight Your Subscribers

 Forget boring. Your emails deserve better than ‘Monthly Newsletter’ yawns.  Marketers are often afraid to stray too far Read More >>
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Nicole Symon
Email Marketing

Build an Effective Email List: Strategies, Tactics, and Best Practices

 Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a Read More >>
Skyler Evans
Skyler Evans
Three formal wear models for fashion brand Amarra
Customer Spotlight,Email Marketing

Making it Work: Two Brothers Bring Dress Designs to Life at Amarra

 Open Rate: 35% Open Rate v. Industry Avg: +1% Feature They Can’t Live Without: Email segmentation Kunal and Abhi Madan Read More >>
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Alexandra Salimi
Email inbox
Email Marketing

The Ultimate Guide to Email Marketing Ethics: Keeping Your Email Marketing Legal

 In 2024, Patagonia made headlines after a customer filed a class action lawsuit against the company. The plaintiff claimed that the Read More >>
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Brianna Anderson
Woman on TikTok
Email Marketing,Small Biz Marketing,SMS Marketing,Social Media Marketing

Navigating the TikTok Ban: A Guide for Small Businesses

 One truth about social media is that it is constantly changing, and one of the biggest headlines in recent news is around a United States Read More >>
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Alexandra Salimi
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