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Recent Articles

A businessman sits in a cafe and uses his laptop.
Email Marketing

The Best Time to Send a Marketing Email: A Complete Guide

 There’s nothing we’d love more than to tell you a magic time and day that would get the best results for your email marketing Read More >>
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Maria Halovanic
Skyler Evans
Skyler Evans
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Lauren Tavares
Small business owner working on a custom signup form
Email Marketing

How to Customize Sign-Up Forms: A Complete Guide for Small Businesses

 Small businesses are always on the hunt for new customers. But before they make a purchase, consumers typically go through several key stages Read More >>
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Nicole Symon
Woman working on an email
Email Marketing

Get Inspired: Email Writing Prompts

 Marketing emails almost always give me awful writer’s block. It’s like all of my creative energy evaporates the second I try to Read More >>
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Brianna Anderson
A person scrolling through their email inbox on a smart phone.
Email Marketing

Microsoft Joins Gmail and Yahoo in Email Authentication Requirements

 Recently, Microsoft announced that it will follow Google and Yahoo and require bulk senders to comply with email authentication standards such Read More >>
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Tara Natanson
Shop owner on laptop
Email Marketing

Get Them to Click: Drive Website Traffic with Email

 Email marketing is like the Swiss army knife of marketing channels. You can use it to accomplish a wide variety of goals, including driving Read More >>
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Nicole Symon
Email Marketing,Small Biz Marketing

How to Design a Winning Email

 As a small business owner, you need to create positive brand awareness, build a relationship with your customers, and drive actions that grow Read More >>
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Alexandra Salimi
A thumbnail of a woman at a laptop.
Email Marketing,Seasonal Marketing

April Holidays and Newsletter Ideas — 2025

 Whether it’s the start of spring or fall is in full swing where you are, there are a lot of opportunities to reach out to your audience Read More >>
River Cartie
River Cartie
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Amanda Salem
neighborhood in Florida
Customer Spotlight,Email Marketing,SMS Marketing

Jacqui Luberto Grows Her Real Estate Business with a Personal Touch

 On Saint Patrick’s Day in 2020, Jacqui Luberto opened the doors to her own brokerage, Realty ONE Group Emerald Coast in Destin, Florida Read More >>
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Alexandra Salimi
Business owners at a race start line
Email Marketing

How to Check Competitors’ Email Marketing

 Email marketing is a proven technique for achieving your business goals. But to do it right, you need all kinds of data to inform your Read More >>
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Catherine Lovering
Books by Paul Sloane
Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Destination Innovation Unlocks Creative Problem Solving for Businesses

 Every business, big or small, needs to solve problems creatively. Paul Sloane’s business, Destination Innovation, helps companies of all Read More >>
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Alexandra Salimi
Customer Spotlight,Email Marketing,Small Biz Marketing,Social Media Marketing

Cindy Clearwater Makes Waves with Multi-Channel Marketing

 For her entire life, Cindy Clearwater dreamed of living in the Caribbean. Her dream came true on the beautiful island of St. Croix in the Read More >>
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Alexandra Salimi
Mailchimp versus Constant Contact blog thumbnail
Email Marketing

Mailchimp vs. Constant Contact: Find the Solution that Works for Your Business

 For small- and medium-sized business owners, email marketing offers one of the best returns on investment (ROI)— but not all email Read More >>
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Suzanne Wentley
Email Marketing

Ultimate Guide to Higher Education Marketing

 Today’s higher education marketing goes far beyond campus tours and brochures. Prospective students enter the process more connected and Read More >>
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Ellie Diamond
Two women in a flower shop, one standing, one at laptop look at email click-through rates
Email Marketing

What Is Email Click-Through Rate?

 When you’re running email marketing campaigns, there are certain metrics you need to keep an eye on. Monitoring and analyzing these Read More >>
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Nicole Symon
Black woman working on laptop craft a fun subject line
Email Marketing

For the Fun of It: Subject Lines to Delight Your Subscribers

 Forget boring. Your emails deserve better than ‘Monthly Newsletter’ yawns.  Marketers are often afraid to stray too far Read More >>
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Nicole Symon
Email Marketing

Build an Effective Email List: Strategies, Tactics, and Best Practices

 Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a Read More >>
Skyler Evans
Skyler Evans
Three formal wear models for fashion brand Amarra
Customer Spotlight,Email Marketing

Making it Work: Two Brothers Bring Dress Designs to Life at Amarra

 Open Rate: 35% Open Rate v. Industry Avg: +1% Feature They Can’t Live Without: Email segmentation Kunal and Abhi Madan Read More >>
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Alexandra Salimi
Email inbox
Email Marketing

The Ultimate Guide to Email Marketing Ethics: Keeping Your Email Marketing Legal

 In 2024, Patagonia made headlines after a customer filed a class action lawsuit against the company. The plaintiff claimed that the Read More >>
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Brianna Anderson
Woman on TikTok
Email Marketing,Small Biz Marketing,SMS Marketing,Social Media Marketing

Navigating the TikTok Ban: A Guide for Small Businesses

 One truth about social media is that it is constantly changing, and one of the biggest headlines in recent news is around a United States Read More >>
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Alexandra Salimi
click segmentation
Email Marketing

What Is Click Segmentation? Your Customers Tell You!

 What’s better than organizing your email lists so effectively that all the right emails go to the right person? It’s having your Read More >>
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Suzanne Wentley
Email Marketing,Seasonal Marketing,Small Biz Marketing

Giving Tuesday Thank You Notes: Best Tips and Practices

 December brings one of the most important holidays for nonprofits — Giving Tuesday, a global day of generosity.   In 2023, Read More >>
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Brianna Anderson
Black Friday blog header
Email Marketing,Seasonal Marketing

The Ultimate Black Friday Email Campaign 

 Fall is in the air, which means it’s almost time for Black Friday. The famous event remains the undisputed king of retail holidays. Every Read More >>
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Brianna Anderson
Shop owner working on a holiday marketing email
Email Marketing

How to Write an Effective Holiday Marketing Email

 As the holiday season approaches, it’s time to make plans, buy presents, and upgrade your marketing efforts, of course! The holidays Read More >>
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Nicole Symon
Email Marketing

Decoding Email Campaign Analytics: Essential Metrics for Franchise Growth In Australia

 Australian franchises employ more than half a million people, with many stepping into roles as business owners and key decision-makers. This Read More >>
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Constant Contact
Email Marketing

3 Steps to Get Started with Your Free Trial

 You’ve signed up for a free trial of Constant Contact. Welcome! This is a huge first step in leveling up the marketing for your business. Read More >>
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Alexandra Salimi
pottery shop owner working on laptop
Email Marketing,Small Biz Marketing

Get New Clients: Strategies for Growing Your Customer Base

 Great business leaders never get complacent. They’re always looking for opportunities to grow their businesses to new heights. And what Read More >>
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Nicole Symon
Email Marketing

Australian Real Estate Sector Insights: Leveraging Email Marketing for Agency Success

 The Australian property market reached a significant milestone this year, surpassing $10 trillion in value for the first time. This cements the Read More >>
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Renee Chaplin
Email Marketing,Seasonal Marketing

November Holidays and Newsletter Ideas — 2024

 November. Wow. Such an odd month, really. It’s like all things point to Thanksgiving this month, and yet, Thanksgiving (Nov. 28th) Read More >>
River Cartie
River Cartie
Shop owner on laptop and cell phone
Email Marketing

Master Personalized Email Marketing

 Generic promotional emails are a dime a dozen — everyone’s inbox is full of them. If you want your email marketing to really stand Read More >>
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Nicole Symon
Email Marketing

How to Create a Successful Email Marketing Campaign

 You probably receive lots of promotional emails every day that are part of email marketing campaigns. Brands consistently turn to email Read More >>
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Nicole Symon
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