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Recent Articles

  • Email Marketing

A Retailer’s Guide to Email Marketing Strategy

Retail email marketing is one of the most successful tools at your disposal for building relationships with potential customers and encouraging Read More >>
Alaina Brandenburger
  • Email Marketing

11 Nonprofit Newsletter Ideas to Engage Your Readers

When you run a nonprofit organization, keeping your community engaged in what you’re doing is a critical part of success. Securing nonprofit Read More >>
Cait Carter
  • Email Marketing

What Is an Email Blast?

If your email marketing campaign hasn’t been the major success you were hoping for, you may be guilty of sending email blasts rather than Read More >>
Cait Carter
  • Email Marketing

How to Create a Winning Email Marketing Strategy: Your 7-Step Guide

Email marketing has the ability to nurture leads because it uses a platform people already rely on regularly. In fact, more than four billion Read More >>
Cait Carter
benefits of email marketing
  • Email Marketing

Benefits of Email Marketing for Small Business (With Real Examples)

Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract Read More >>
Ryan Pinkham
  • Email Marketing

Ways to Ensure Your Email Marketing is Legal

The best-known ‘secret’ to a business’s growth is email marketing.  If you want to find more customers and land more B2B deals, Read More >>
Syed Balkhi
how to segment an email list
  • Email Marketing

How to Segment an Email List (with Examples)

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an Read More >>
Blaise Lucey
email marketing for musicians
  • Email Marketing

Email Marketing for Musicians: A 10-Step Guide for Beginners

As a musician, one of your biggest jobs is to find new ways to reach your fans and engage with them. Email marketing for musicians is a Read More >>
Cait Carter
  • Email Marketing

7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, Read More >>
Blaise Lucey
River Cartie
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