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Recent Articles

email subject lines
Email Marketing

Best email subject lines that work (with expert tips)

 Crafting a great email subject line is an important part of building a successful email marketing campaign. The subject line is the Read More >>
Skyler Evans
Skyler Evans
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Miranda Paquet
Woman working on email design on laptop
Email Marketing

Email Footer Examples to Help You Finish Strong

 While it may come at the end, your email footer shouldn’t be an afterthought. Email footers need to check certain boxes, but a Read More >>
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Megan Smith
Business owner working on email marketing
Email Marketing

What Is Email Marketing?

 Since the invention of electronic mail (commonly known as email), people have been using the technology to send and receive important Read More >>
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Constant Contact
business owner at desk
Email Marketing

Email Marketing Leads: How to Boost Your Lead Generation

 Email is one of the most effective — and efficient — marketing channels available. With an average return on investment Read More >>
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Virginia Anderson
Email Marketing

Email Funnels: Mastering the Art of Building Effective Marketing Funnels

 Email funnels are integral to any email marketing strategy. An email funnel is a sequence of emails designed to nurture subscribers through all Read More >>
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Virginia Anderson
Email Marketing

The Ultimate Guide to Nurture Emails

 I admit it: I’m an indecisive customer. Pulling the trigger on a major purchase often takes me weeks or months. I might agonize over Read More >>
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Brianna Anderson
Shop owner working on post-purchase emails on ipad
Email Marketing

Maximize Engagement with Effective Post-Purchase Emails

 It’s easy to think that your work is done once customers complete their purchases. In reality, brands can benefit hugely from keeping in Read More >>
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Nicole Symon
business owner working on digital marketing efforts on laptop
Email Marketing

Trends in Email Marketing: Get Ahead of Your Competitors

 Email marketing has come a long way since the 1990s. We’ve evolved from text-only, generic messages to personalized, image and Read More >>
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Virginia Anderson
Business owner checking email marketing report on smartphone
Email Marketing

B2B Email Remarketing Guide: Best Practices for 2024

 I’m an easily distracted and indecisive shopper. I often put products in my online shopping cart but abandon them when I get a work call Read More >>
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Brianna Anderson
Business owner on laptop
Email Marketing

Navigating the World of Email Spam Lists: A Guide for Businesses

 Email marketing is a powerful, cost-effective strategy for connecting with customers and promoting your business. However, your promotional Read More >>
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Nicole Symon
Female boutique owner
Email Marketing

Email Marketing Conversion Rate: Enhance Your Campaigns for Better ROI

 Think about the last time you wrote a marketing email promoting your company’s offerings. Maybe you spent a few hours crafting the Read More >>
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Virginia Anderson
Business owner working on product launch email on laptop
Email Marketing

Product Launch Emails: How to Ensure a Memorable Product Debut

 You’ve spent weeks, months — maybe even years — crafting the perfect new product for your customers. You’re ready to Read More >>
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Virginia Anderson
business owner working on an newsletter
Email Marketing

What’s a Newsletter? Your Complete Guide to Effective Email Marketing

 There are all kinds of marketing techniques out there. Social media, digital and print ads, commercials, and email come immediately to mind. Read More >>
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Virginia Anderson
Boutique owner working on laptop
Email Marketing

The Ultimate Guide to Email Nurturing with Constant Contact

 Think back to the last time you met someone new. Maybe it was a friend, a coworker, or a soon-to-be partner. Your initial conversation was Read More >>
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Virginia Anderson
Shop owner working on laptop
Email Marketing

Personalized Emails: Boost Customer Connection with Tailored Strategies

 Think back to the last time you visited a big box grocery store. After gathering all the ingredients for your next family meal, you stood in Read More >>
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Virginia Anderson
Email Marketing

Email Footers That Work: Design Tips and Best Practices

 You only get one chance to make a last impression. Yes, you read that right. We all know first impressions matter, but your follow-through Read More >>
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Ellie Diamond
Businessman working on drafting a webinar email
Email Marketing

Proven Webinar Email Strategies for Engagement and Impact

 Webinars are a fantastic opportunity to promote your brand and connect with potential clients. Done right, they can boost sales and establish Read More >>
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Virginia Anderson
Email Marketing

Understanding the Anatomy of an Email

 According to Statista, over 300 billion emails are sent and received around the world each day, and that number increases each year. Read More >>
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Nicole Symon
Email Marketing

How Agencies Benefit from Partnering with a Digital Marketing Platform

 As a marketing agency, freelancer, or consultant, your primary goal is to best serve your clients– from delivering high-level strategy Read More >>
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Amanda Salem
Email Marketing

Does Capitalization Matter in Email Addresses? | All You Need to Know

 If you’re new to email marketing, it’s understandable to have a few questions. Although most people are familiar with what email Read More >>
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C. Edward Morgan
Email Marketing

3 Reasons Organizations are Centralizing Email Marketing

 Consider how large organizations with multiple branch locations and representatives appear to their customers, supporters, and employees– Read More >>
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Amanda Salem
Email Marketing

Maximize Conversions with the Top Email Marketing Funnel Strategies

 Imagine an email marketing funnel as a winding river. Your potential customers embark on a journey at the source (when they first hear about Read More >>
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Megan Smith
Email Marketing

What Is a Triggered Email?

 As a business owner, you know that quality marketing takes a lot of effort and time you might not have a lot of — so you want to find Read More >>
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Suzanne Wentley
Business person working on an email sequence
Email Marketing

Email Sequence Strategies: How to Boost Engagement and Sales

 Have you ever received a welcome email that made you want to do business with a company? Or an onboarding email that sparked trust and Read More >>
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C. Edward Morgan
Email Marketing

Email Reputation Check: Ensuring Your Emails Get Delivered

 Email providers take security seriously. They automatically check every incoming email’s reputation to determine if it’s quality Read More >>
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Brianna Anderson
Business woman working on email marketing
Email Marketing

What Is CC and BCC in Email: Definitions and Best Practices

 Email has become one of the most popular forms of communication in the digital age. In 2024, Statista estimates that Internet users will send a Read More >>
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Brianna Anderson
Business woman working on laptop
Email Marketing

Winback Emails: Re-Engage Clients with These Top Strategies

 If you’ve noticed a few previously enthusiastic customers are now ignoring your emails, you’re probably wondering how to reattract Read More >>
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Virginia Anderson
Business woman creating a sales email template
Email Marketing

How to Make an Effective Sales Email Template: Best Practices

 If time is money, it’s a waste of both to reinvent the wheel by creating a new email from scratch whenever you want to connect with a Read More >>
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Suzanne Wentley
Email Marketing

Email Preheaders: Best Practices to Boost Your Campaign’s Impact

 Email preheaders are important aspects of successful email marketing campaigns. In just a few words, they inform recipients about what an email Read More >>
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C. Edward Morgan
Email Marketing

What Is Dynamic Email? Revolutionizing Email Marketing for Businesses

 As time goes on, the technology we interact with becomes more and more personalized and automated. Streaming services like Netflix and HBO Read More >>
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Brianna Anderson
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