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Recent Articles
Email Marketing

B2B Email Marketing Examples to Inspire You

 I first witnessed the power of email marketing as one-half of a two-person marketing team for an indie bookstore, crafting email newsletters Read More >>
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C. Edward Morgan
Business woman working on a bulk email send
Email Marketing

Unleashing the Power of a Bulk Email Sender in Your Business

 Email marketers often want to reach as many contacts as possible. That’s why many use a bulk email sender to broadcast their Read More >>
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Brianna Anderson
email sign offs
Email Marketing

Memorable Email Sign-Offs: A Beginner’s Guide

 Every email campaign has several components, including the subject line, greeting, body, and closing. While many people concentrate on the body Read More >>
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Virginia Anderson
Business woman working on designing an email campaign
Email Marketing

Best Email Fonts to Elevate Your Brand Messaging

 The early days of the Internet were a time of questionable design choices. It was normal to stumble across random web pages with ten different Read More >>
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Brianna Anderson
Email Marketing,Small Biz Marketing

Best Practices for Email Etiquette: Make a Great Impression

 Imagine you opened a business marketing email and read the following: Hey bro, Wyd? Did u see what I sent u yesterday? Check it out and lmk Read More >>
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Ellie Diamond
Email Marketing

Best Email Marketing Tools: Top Picks for 2024

 Email marketing software has grown fast in the past two decades. In the early 2000s, companies had to rely on email providers like AOL for Read More >>
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Brianna Anderson
Email Marketing

Exploring Different Types of Email: A Comprehensive Guide

 Email marketing has become one of the most popular ways for companies to stay in touch with customers. Over  90% of businesses report that Read More >>
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Brianna Anderson
Email Marketing

Mastering Restaurant Email Marketing: A Comprehensive Guide

 “Honey, want to eat out tonight?”  If you have implemented a restaurant email marketing campaign, your restaurant will be Read More >>
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Suzanne Wentley
Businesswoman deciding between starting a newsletter vs blog
Email Marketing

Newsletter vs. Blog: Is One Better than the Other?

 For business owners who don’t happen to also be professional writers, content marketing can feel overwhelming. Take a blank page and add Read More >>
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Suzanne Wentley
Man on laptop whitelisting email addresses
Email Marketing

How to Whitelist Email: The Constant Contact Guide

 Picture this: You’re sitting in front of your computer, email inbox open, waiting for a receipt to arrive for an online purchase you just Read More >>
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Virginia Anderson
Email Marketing

Email Marketing Best Practices

 You’re not just a small business owner; you’re also the chief cook, operating engineer, and marketing genius behind the small Read More >>
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Ellie Diamond
Email Marketing

How to Write a Welcome Email: A Comprehensive Guide

 Hello! Welcome to this blog post!  While I wouldn’t necessarily recommend starting an email (or most blog posts) like this, Read More >>
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Suzanne Wentley
Business owner creating an email capture landing page
Email Marketing

Email Capture Landing Page: Your Conversion Blueprint

 Regardless of your business size or industry, seamlessly engaging your customers is possible with the right tools. The simplest of those tools? Read More >>
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Quinlan Grim
Business owner working on email integration
Email Marketing

The Beginner’s Guide to Email Integration

 A decade ago, you probably relied on a few key programs to align all your marketing tasks and projects. But things are different today, when Read More >>
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Quinlan Grim
Business owner sitting at desk working on sending mass email in gmail
Email Marketing

How to Send Mass Email in Gmail

 Gmail boasts over 1.8 billion worldwide users. It’s free to use and has additional functions and features available through its paid Read More >>
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C. Edward Morgan
volunteers planting a tree
Email Marketing

The Key to Effective Email Segmentation for Nonprofits

 Nonprofit development and communications staff know how important — necessary, really — to maximize every method for connecting Read More >>
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Suzanne Wentley
Email Marketing

How to Send Mass Email in Outlook

 Even in 2023, email marketing remains an effective tool for large and small companies that want to reach new consumers, foster close Read More >>
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C. Edward Morgan
Email Marketing

Creative Ways to Grow Your Email List

 Learning how to grow your email list is one of the most important parts of creating a successful email marketing strategy. And for Read More >>
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Starla Gatson
Business woman adding buttons to emails
Email Marketing

Email Buttons: How To Add Them and Why You Should Use Them

 Sometimes, the sale is literally one click away. Like the other week, I received an email with an offer for tickets to see an orchestral Read More >>
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Suzanne Wentley
Business woman working on segmenting her email list
Email Marketing

Email List Segmentation Best Practices

 No one wants to log into their email and find their inbox full of irrelevant messages. When the email’s contents don’t relate to Read More >>
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Starla Gatson
Business owner working generating email leads
Email Marketing

What Are Email Leads and How Do You Generate Them?

 Email is one of the most powerful marketing channels out there. It’s the 21st-century equivalent of knocking on your prospect’s Read More >>
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Ellie Diamond
Email Marketing

How to Prepare for Upcoming Google and Yahoo! Changes

 Cement your sender reputation and ensure your emails reach your subscribers’ inboxes. On October 3rd, both Yahoo! And Google Read More >>
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Tara Natanson
Woman working on generating email marketing ideas
Email Marketing

Email Marketing Ideas for When You’re Not Sure What to Send

 Thinking of the perfect email send can be a challenge. You want to provide value and stay on brand, but you also want to use email marketing as Read More >>
Skyler Evans
Skyler Evans
business woman standing at desk
Email Marketing

How to Write an Event Follow-Up Email That Drives Results

 Congratulations! Your event was a big success, with more people buying tickets than expected. The raffle table was buzzing, and everyone left Read More >>
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Suzanne Wentley
Email Marketing

Email Marketing Guide for Real Estate Agents

 There’s no place like home, and no one knows this better than a real estate agent. Real estate agents have the major task of helping Read More >>
Skyler Evans
Skyler Evans
Email Marketing

Email Sign-Up Tools to Help You Grow Your List and Your Business

 The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and Read More >>
River Cartie
River Cartie
Email Marketing

Setting Email Marketing Benchmarks: Expert Guide

 Successful business owners — regardless of industry, niche, product, or service — all have something in common. They love numbers. Read More >>
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Suzanne Wentley
Email Marketing

How To Implement an Email Marketing Landing Page

 I wasn’t really in the market for a new pair of hiking sandals. But there I was, clicking on an ad that popped up on my social media news Read More >>
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Suzanne Wentley
Email Marketing

Automate Customer Communications Using Email Autoresponders

 About 25 years ago, in the early days of email communications, I was tasked with sending out e-newsletters on behalf of the environmental club Read More >>
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Suzanne Wentley
Email Marketing

Get Started With Email Marketing: 10 Things You Need to Do First

 If you think it might be time to get started with email marketing, jump in.    Email marketing has changed a lot since Constant Read More >>
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Miranda Paquet
Skyler Evans
Skyler Evans
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