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Email Marketing

What is a Landing Page?

What is a landing page? If you’re asking that question, you came to the right place. And you’re not alone. While the term Read More >>

River Cartie

Email Marketing

What Is a Transactional Email?

Transactional email is an easy, hands-free way for you to build relations with your customers and increase brand loyalty. While Read More >>

Cait Carter

Email Marketing

How to Send an Automated Happy Birthday Email

I have a confession — I love shoes. I love them so much that I once received a handwritten note from a store for buying so Read More >>

Stephanie French

Email Marketing

A Retailer’s Guide to Email Marketing Strategy

Retail email marketing is one of the most successful tools at your disposal for building relationships with potential customers and encouraging Read More >>

Alaina Brandenburger

Email Marketing

11 Nonprofit Newsletter Ideas to Engage Your Readers

When you run a nonprofit organization, keeping your community engaged in what you’re doing is a critical part of success. Securing Read More >>

Cait Carter

Email Marketing

What Is an Email Blast, Mass or Bulk Email?

When beginning with email marketing, your list will probably be small enough that you won’t have to worry about sending emails to your Read More >>

Cait Carter

Email Marketing

How to Create a Winning Email Marketing Strategy: Your 7-Step Guide

Email marketing has the ability to nurture leads because it uses a platform people already rely on regularly. In fact, more than four billion Read More >>

Cait Carter

Email Marketing

Benefits of Email Marketing for Small Business (With Real Examples)

Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to Read More >>

Ryan Pinkham

Email Marketing

Email Marketing for Musicians: A 10-Step Guide for Beginners

As a musician, one of your biggest jobs is to find new ways to reach your fans and engage with them. Email marketing for musicians is a Read More >>

Cait Carter

Email Marketing

7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start Read More >>

Blaise Lucey

River Cartie

Email Marketing

Fashion Email Marketing 101: 10 Drip Campaigns You Need to Know

It would be nice to believe that the fashion brands with the best clothing styles at reasonable costs would be the most successful brands on Read More >>

Cait Carter

Email Marketing

Email Marketing for Tax Professionals: Everything You Need to Know

Email marketing for tax professionals involves taking time to promote and discuss financial offerings with existing and prospective Read More >>

Cait Carter

Email Marketing

How to Set up an Effective Automated Welcome Email Series (with Examples)

You might have asked yourself – how do I make a strong first impression and stay top-of-mind for my customers? Think: introductions. The Read More >>

Dave Charest

Email Marketing

How To Write a Short Newsletter

Wondering why it would be important to know how to write a short newsletter? Think of your own inbox. You try to zero it out, but you feel Read More >>

Megan Smith

Email Marketing

8 Parts of a Great Restaurant Newsletter (+ Free Scripts)

People in the food industry know the value of a well-crafted email. Announcements and invitations get customers excited, whetting their Read More >>

Megan Smith

Email Marketing

Email Marketing for Dentists: A Definitive Guide

These days, when people need a new dentist, they usually start their search online. Unfortunately, with big practices buying up so much ad Read More >>

Michael Jung

Email Marketing

The ToFu MoFu BoFu Marketing Guide: A (Not-So-New) Strategy

ToFu MoFu BoFu may sound like gibberish, but understanding what these acronyms mean is essential to developing a successful sales funnel, which Read More >>

Robert Cole

Email Marketing

Creating Interactive Emails: A Complete Guide for Businesses

To the uninitiated, email marketing can seem less dynamic or interesting than other marketing channels. But promotional emails don’t have Read More >>

Nicole Symon

Email Marketing

How Apple’s Mail Privacy Protection Impacts Email Marketing

Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of. Perhaps you’ve heard Read More >>

Constant Contact

Email Marketing

Types of Spamming

Picture the most annoying, intrusive digital spam you’ve encountered. In all likelihood, you’re thinking of unwanted emails. These Read More >>

Stephanie Lica

Email Marketing

How to Clean Your Email List

After all the time and effort you spend creating and growing a subscriber base, it can be disheartening to hear that you now have to clean your Read More >>

Ximena Restrepo

Tara Natanson

Email Marketing

What is Click-to-Open Rate — or CTOR — in Email Marketing?

When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our Read More >>

Amreen Bhujwala

Email Marketing

Email Marketing Metrics: Measuring Success Beyond Open Rate

Ask someone about their email marketing results, and they’re likely to mention their open rate (the percentage of their email recipients Read More >>

Dave Charest

Email Marketing

Why You Should Personalize Marketing and 7 Ways to Do It

Imagine you’ve opened your inbox on a typical day. You scroll through the subject lines and give no more than a split second of attention Read More >>

Syed Balkhi

Email Marketing

Ecommerce Newsletter Ideas to Help You Sell More

Newsletters are everywhere. Whether it’s a round-up of weekly news, a podcast newsletter, or any other content, you usually know Read More >>

Ximena Restrepo

Email Marketing

8 Retail Email Examples You Can Use to Increase Ecommerce Sales

With so many retail businesses digitizing, email marketing is more important than ever. As of April 2021, ecommerce sales represent 15% of Read More >>

John Bogna

Email Marketing

A Guide to the Best Newsletter Ideas for Your Business

Many businesses believe leveraging the use of social media is the number one way to attract new customers and keep current customers coming Read More >>

Adele Streissguth

Email Marketing

A Guide to Creating a Confirmation Email

Unless you’re in email marketing, chances are you don’t give much thought to confirmation emails. But you should. That little Read More >>

John Bogna

Email Marketing,Small Biz Marketing

How to Get More Real Estate Referrals Automatically With Email

As a real estate professional, you understand the importance of generating new business. Clients stick with you until they’ve sold their Read More >>

Ellie Diamond

Email Marketing

Nonprofit Call to Action Examples for Fundraising, Volunteers, and More

When using email marketing to reach out to your list of subscribers and supporters, you don’t always want to ask for support in the email Read More >>

Maria Yalch

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