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Recent Articles

Email Marketing

How to Write Good Survey Questions

You’ve decided to use a survey or poll to learn more about your audience. You have a list of people to survey and the right online Read More >>
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Dave Charest
Email Marketing

Use an Email Template to Say “Thank You”

You don’t always need to have a special thank you email template to say “Thank you.” What turns a regular email template Read More >>
River Cartie
River Cartie
Email Marketing

Email Invitation Templates: How to Create and Use Them

So, you’ve got an event and you want to send out email invitations, but you don’t know where to start or what to say.  No Read More >>
River Cartie
River Cartie
Email Marketing

How to Create an HTML Email Template

Creating an HTML email template is a lot easier than it sounds. You don’t even have to know how to Read More >>
River Cartie
River Cartie
Email Marketing

How to Create a Modern Newsletter Email Template

If you’ve never created a newsletter email template, or are starting to wonder if your current newsletter needs an overhaul, this post is Read More >>
River Cartie
River Cartie
Email Marketing

Use Professional Email Templates to Create and Send Emails

Have you ever received an email that looked so bad and unprofessional that you just didn’t bother reading it?  Why do you think Read More >>
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Aastha Sirohi
email deliverability
Email Marketing

How to Use Automation to Make Emails More Relevant

When running a business, having a solid email marketing strategy in place is everything.  It’s one tool that isn’t going Read More >>
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Syed Balkhi
Email Marketing

How to Collect Data for Email Marketing Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly Read More >>
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Briana Strauss
Email Marketing

How to Use Impactful Images in Your Email Marketing

Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people Read More >>
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Aastha Sirohi
Email Marketing

How Long Should a Marketing Email Be?

Here’s a marketing email a colleague received last week. Is this the best length for your marketing email? Have you ever gotten an Read More >>
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Aastha Sirohi
Email Marketing

How to Write a Promotional Email

When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. Read More >>
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Aastha Sirohi
Email Marketing

How to Write a Newsletter Email

Despite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing Read More >>
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Amreen Bhujwala
real estate facebook ads
Email Marketing

4 Essential Templates to Jumpstart Your Email Marketing

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information Read More >>
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Aastha Sirohi
How Much Does Email Marketing Cost
Email Marketing

How Much Does Email Marketing Cost?

What is email marketing and why is using it important? Email marketing is simply a form of online marketing, and a way to promote your brand Read More >>
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Emily Wiseheart
New Verizon Update Could Cause Your Emails to Bounce
Email Marketing

New Verizon Update Could Cause Your Emails to Bounce

Recently, Verizon made a change in their DMARC authentication policy which affects people sending from verizon.net email addresses. If you use Read More >>
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Tara Natanson
manufacturing clients
Email Marketing

How to Write a Marketing Email That’s Effective and Persuasive

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re Read More >>
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Dave Charest
How to Integrate Email Marketing With Your CRM
Email Marketing

How to Integrate Email Marketing With Your CRM

No matter the size of a business, success relies on proper management of work, and defining individual roles. As a small business owner, you Read More >>
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Aastha Sirohi
Image for marketing for nonprofits - thank you
Email Marketing

Create an Email Automation Series to Help Fitness Customers Through the First Month

Gyms and fitness centers everywhere are packed to the brim with people ready to turn over a new leaf and get healthy – for a few more Read More >>
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Constant Contact
Hard Bounces vs. Soft Bounces
Email Marketing

Hard Bounces vs. Soft Bounces – What’s the difference?

Imagine you send a letter to an old  friend with whom you’ve lost contact. It comes back after a week with a stamp that reads Read More >>
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Amreen Bhujwala
Email Marketing

10 Best Email Drip Campaign Examples

Whether you’ve been using email marketing automation for years, or have just started to dip your toes in, you’ve probably come Read More >>
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Emily Wiseheart
What Is the Average Click-Through-Rate for Email?
Email Marketing

What Is the Average Click-Through-Rate for Email?

Whether you geek out on statistics or despise them,  they are the key to revealing if our marketing plans are really working (or Read More >>
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Aastha Sirohi
Inspire More Signups to Your Nonprofit’s Email List
Email Marketing

Inspire More Signups to Your Nonprofit’s Email List

As a nonprofit, you have a lot of options to build your email list. It’s not enough to implement a generic sign-up form, and it’s Read More >>
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Stephanie French
open rate vs click rate
Email Marketing

Open Rate vs Click Rate: Which is Most Important?

When it comes to email marketing, it’s good to stand out from the crowd. You’re competing with more brands than you can imagine Read More >>
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Amreen Bhujwala
Female small business owner on laptop
Email Marketing

What Is A Good Open Rate For Email?

Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are Read More >>
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Aastha Sirohi
How to improve email open rates
Email Marketing

How to Get More Customers to Open Your Emails

Want to know how to get customers to open your emails? It’s actually easier than you might think.  Email marketing works because Read More >>
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Ryan Pinkham
marketing automation for nonprofits
Email Marketing

Are You Getting the Most You Could Be from Your Email List?

Let’s start out by facing a tough reality: many small businesses — even the most successful ones — aren’t getting the Read More >>
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Ryan Pinkham
Female nonprofit volunteer
Email Marketing

The Complete Guide to Writing Impactful Donor Thank You Letters

Donor contributions are the fuel that keeps nonprofit organizations running. Without donors, nonprofits couldn’t stay operational and Read More >>
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Nicole Symon
Nonprof email templates
Email Marketing

5 Types of Email Templates Specialized for Nonprofits

Now that we are in the middle of Summer, my garden is full of blooms, but that doesn’t mean every flower is taken care of the same Read More >>
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Emily Wiseheart
Email Marketing

Connect with Your Supporters Using the 7 Elements of Nonprofit Email Design

For some, the hardest part of nonprofit email marketing can be design. Maybe you’re not sure what you want your emails to look like or Read More >>
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Stephanie French
Email Marketing

7 Ideas for Your First Automated Email Series

As much as I hate to admit it, I’ve been known to be a little late to the party. Whether it’s that great new TV show Read More >>
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Miranda Paquet
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