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Recent Articles

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Email Marketing

6 Ways to Personalize Subject Lines in Your Emails

A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your Read More >>
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Amreen Bhujwala
Email Marketing

What’s the Best Length for My Email Newsletter?

I know you want a definitive answer. So here it is: The best length is approximately 20 lines of text when you’re creating an email Read More >>
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Dave Charest
Email Marketing

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite Read More >>
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Miranda Paquet
Email Marketing

How to Brand Your Emails So You Look Like a Pro in the Inbox

If you’re sending email marketing campaigns to customers, you need to know how to brand your emails, so you look good when they land in Read More >>
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Ryan Pinkham
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Email Marketing

4 Tricks to Boost Your Email Click-Through Rates

Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email Read More >>
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Syed Balkhi
Female business owner on mobile phone with coffee
Email Marketing

5 Simple Tips for Mobile-Friendly Emails

Every morning, my day starts off a little something like this: I wake up, roll over, and before I even get out of bed, I reach for my iPhone Read More >>
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Dave Gerhardt
Email Marketing

Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start Read More >>
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Dave Charest
Email Marketing

Want to Be a Better Email Marketer? Make Your Customer the Hero

Let me guess. Your business sells products and services that help your customers. Your products are unstoppable, your service is unparalleled, Read More >>
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Miranda Paquet
Email Marketing

8 Expert Ways to Grow Your Email List with Facebook

“We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts Read More >>
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Miranda Paquet
Female business owner on laptop
Email Marketing

How to Make It Easier to Read Your Emails

Has this ever happened to you? You send out an email with information about a program or sale. You’ve made sure to answer all the Read More >>
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Dave Charest
Email Marketing

How to Add a PDF to Your Constant Contact Email

Imagine you just finished a brand spanking new PDF for your business. Maybe it’s a new menu. An updated catalog. A calendar of Read More >>
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Bria Sullivan
Email Marketing

3 Tools to Get More Email Sign-Ups from Your WordPress Site

Do you have a WordPress website? Looking for an easier, more effective way to grow your email list? Rather than designing your website for Read More >>
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Miranda Paquet
email editor
Email Marketing

How Our Next-Generation Email Editor Takes Email Marketing to the Next Level

At Constant Contact, we talk to our customers. A lot. With 25,000 customer calls, chats, and emails on an average week, we’re Read More >>
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Piyum Samaraweera
Email Marketing

The More You Know, the Easier It Is to Inspire Action with Email

Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service Read More >>
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Dave Charest
Education email marketing
Email Marketing

How to Ask for Email Addresses (A Simple Script that Works Anywhere!)

“I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email Read More >>
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Dave Charest
Email Marketing

How to Interpret Your Email Reporting

Everyone loves seeing success for their business. For your email marketing campaigns, seeing people open and engage with your emails is Read More >>
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Bria Sullivan
Email Marketing

14 Email Templates to Make Your Newsletter Stand Out in the Inbox

Sending regular newsletters to your email subscribers is a highly effective strategy for communicating with your audience. Email marketing Read More >>
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Miranda Paquet
Email Marketing

7 Email Newsletter Design Mistakes You Don’t Know You’re Making

One of the best things about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if Read More >>
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Ryan Pinkham
Email Marketing

6 Ways to Supercharge Your Email Marketing with PPC (and Vice Versa)

During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw Read More >>
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Erin Sagin
Email Marketing,Seasonal Marketing,Small Biz Marketing

5 Mistakes to Avoid in Your Holiday Sales Email

You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set Read More >>
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Miranda Paquet
Image for Content_Ideas_Generic_rebranded Canadian Final June 18_Page_1
Email Marketing

“Can I Just Use a Big Image in My Email?”

When I talk to clients about email marketing, I get a lot of questions about the best practices for email design. One of the most common Read More >>
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Debbie Kerr
Email Marketing,Social Media Marketing

4 Tools to Help You Integrate Your Social Media and Email Marketing

Many of you already use email and social media marketing to promote your small business or nonprofit. But how many of you integrate your Read More >>
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Azure Collier
Email Marketing

7 Things You Can Do to Significantly Improve Your Email Click-Through Rates

It’s no secret that email marketing is great way to connect with customers, prospects, and everyone else important to your business or Read More >>
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Miranda Paquet
Email Marketing

How to Design Emails That Always WOW Readers

While nonprofit marketers spend a lot of time crafting great email content, it is just as important to give thought to those email’s Read More >>
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Elizabeth Chung
female business owner on laptop
Email Marketing

How Often Should You Email Your Customers?

Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list Read More >>
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Ryan Pinkham
Email Marketing

Avoid These 6 Common Mistakes When Adding Images to Your Email Marketing

You know that adding images to your email marketing campaign can help bring your message to life. But do you know how many images you should Read More >>
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Miranda Paquet
Email Marketing

New Data: How the Amount of Text and Images Impact Email Click-Through Rates

Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email Read More >>
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Jason Fidler
Email Marketing

What’s the Difference Between Email Lists and Tags?

Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance Read More >>
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Miranda Paquet
Email Marketing

4 Email Marketing Tips from Successful Canadian Business Owners

October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small Read More >>
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Ryan Pinkham
Do You Know Why People Are Unsubscribing_1
Email Marketing

Do You Know Why People Are Unsubscribing From Your Emails?

Let’s be honest, no one enjoys having people unsubscribe from their email contact list. With all the work you put into growing your Read More >>
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Ryan Pinkham
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