Common must-have features of email marketing platforms include: 

• A simple drag-and-drop editor 

• Library of professionally-designed, mobile-friendly email templates

• Tools to grow or segment your contact list 

• Integrations with apps and tools you use to run your business

• Time-saving AI tools to generate content

No, you don’t need the most advanced or sophisticated features to get started. Focus on your foundational marketing efforts, like quick-turn templates to make email creation fast and easy, basic list management, and simple automated emails like welcomes or birthdays to keep you top-of-mind with your audience.

The key to growing your audience is to deliver immediate value to your prospective customers. Use website signup forms, pop‑ups, and lead‑generation landing pages to make it easy for customers to follow along with your business. Plus, give your customers valuable content like checklists, giveaways, and more to entice them to join your list.

At a minimum, you want to see open rates, click‑through rates, unsubscribes, and which links people click most.

Yes. Constant Contact integrates with popular CRMs, ecommerce platforms, and other business tools so your contacts, orders, and engagement data stay in sync. Explore all integrations in our directory.